Next Available Intakes: 22 Mar 2019, 17 Sep 2019 (Register by 12 March 2019 and 7 September 2019 respectively)
Time: 9.00am to 5.30pm
Venue: Singapore University of Social Sciences
Course Objectives
As the population ages, it becomes important for companies to understand this growing market segment. This course helps participants better understand the older consumer and examine the distinctive marketing approaches to connect with this select and powerful group. It may require a mindset change within the organisation. This module will provide some basic tools to successfully navigate this complex market.
Participants should be able to:
- Explain market segmentation and the purpose of targeting Seniors by gender
- Examine the consumer behaviour process and apply it in relation to Seniors
- Discuss marketing communication tools targeted at Senior market
- Present an overview of the business challenges and opportunities for the Silver market
Topics
- Segmenting the Seniors Market
- Target Marketing the Seniors
- Senior Consumer Behaviour
- Rules of Engagement with Seniors
- Marketing Communications to Seniors
- Business Challenges & Business Opportunities for the Silver Market
Teaching Faculty
- Dr Guan Chong, Head, Visual Communication with Business Programme and Marketing Progamme, School of Business
- Mr Allan Chia, Dean, MBA Programme, School of Business
Please submit the following documents to cet@suss.edu.sg:
- Coloured copy (back and front) of NRIC for Singaporeans and PRs, or "Employment"/"S" Pass for foreign applicant
- Recent payslip or income statement (For WTS scheme only)
- Application form
Course Fee
| International Participants | S'poreans and PRs | SkillsFuture Mid-Career Enhanced Subsidy1 | Workfare Training Support2 | Enhanced Training Support for SMEs3 |
|---|
| (aged 21 and above) | (S'poreans aged 40 and above) | (S'poreans aged 35 and above, and earn ≤ $2,000 per month) |
|---|
| Full Course fee (A) | $400 | $400 | $400 | $400 | $400 |
| SSG grant (70%) (B) | - | ($280.00) | ($280.00) | ($280.00) | ($280.00) |
| Nett course fee (A) - (B) = (C) | $400 | $120.00 | $120.00
| $120.00 | $120.00
|
| 7% GST on nett course fee (D) | $28.00 | $8.40 | $8.40 | $8.40 | $8.40 |
| Total nett course fee payable, including GST (C) + (D) = (E) | $428.00 | $128.40 | $128.40 | $128.40 | $128.40 |
| Less additional funding if eligible under various schemes (F) | - | - | ($80.00) | ($100.00) | ($80.00) |
| Total nett course fee payable, including GST, after additional funding from the various funding schemes (E) - (F) = (G) | $428.00 | $128.40 | $48.40 | $28.40 | $48.40 |
The listed course fees are inclusive of GST.
1 Under the Enhanced Training Support for Small & Medium Enterprises (SMEs) Scheme. For more information, click here.
2 Under the SkillsFuture Mid-career Enhanced Subsidy. For more information, visit the SkillsFuture website here.
3 Under the Workfare Training Support (WTS) scheme. For more information on the scheme, click here.
Funding Incentives
Course Fee SubsidiesEligibility Criteria:
- Singaporean or Permanent Resident (Company or Self Sponsored) aged 21 years old and above
- Sponsoring companies must be registered and/or incorporated in Singapore and must fully sponsor the course fee
- Participants must:
- achieve at least 75% attendance
- complete and pass all required assessments
Participants who fail to meet the above requirements will have to pay for the subsidised course fee.
Application Procedures
All self sponsored applications must be made via online registration.
Upon completing of the online registration, please submit the following documents to cet@suss.edu.sg:
- Coloured copy (back and front) of NRIC for Singaporeans and PRs, or "Employment"/"S" Pass for foreign applicant
- Copies of your academic certificate/transcript
- Recent payslip or income statement
- Application Form
For company sponsored applicant, please submit the application to cet@suss.edu.sg. Please note that for companies which are applying for SSG training grant in the SkillsConnect portal, the training grant reference number must be provided before course commences.
Applications without ALL of the above required supporting documents will be considered incomplete and rejected for SSG training grant.
Singapore University of Social Sciences reserves the right to change course schedules, course trainer, course fees and course availability without prior notice.