Ada Hiu Kan Wong

Associate Professor Ada Wong Hiu Kan

Associate Professor, Marketing Programme

School of Business

Tel: +65 6248 1621

Email: YWRhd29uZ2hrQHN1c3MuZWR1LnNn

Educational Qualifications

  • PhD in Marketing, The Hong Kong Polytechnic University
  • MPhil in Marketing, The Hong Kong Polytechnic University
  • BA in Marketing (First Class Honours), The Hong Kong Polytechnic University

Academic and Professional Experience

  • 2021 - Present
    Associate Professor, School of Business, SUSS
  • 2021 - Present
    Adjunct Associate Professor, School of Graduate Studies, Lingnan University
  • 2020 - 2021
    Core Centre Fellow, Institute of Policy Studies, Lingnan University
  • 2019 - 2021
    Founding Programme Director, MSocSc in Organisational Psychology and Education Management (OPEM), School of Graduate Studies, Lingnan University
  • 2019 - 2021
    Associate Professor of Teaching, School of Graduate Studies, Lingnan University
  • 2018 - 2019
    Associate Professor of Teaching, Department of Marketing and International Business, Lingnan University
  • 2015 - 2016
    Associate Programme Director, MSc in Marketing and International Business (MScMIB), Department of Marketing and International Business, Lingnan University
  • 2010 - 2018
    Assistant Professor, Department of Marketing and International Business, Lingnan University

Journal Articles:

  • Wong, A.H.K. and Cheung, F. (2024) “The Impacts of Work-From-Home Goal Alignment on Employee Well-Being and Turnover Intentions: The Mediating Role of Work Engagement”, Asian Journal of Business Ethics (Special Issue), forthcoming.
  • Wong, A.H.K., Wu, C.X., Whitla, P. and Snell, R.S. (2022) “How LMX and Marketing Capabilities Guide and Motivate Customer-Facing Employees’ Learning”, Journal of Business Research, 138, 161 – 169.
  • Wong, A.H.K., Cheung, J.O. and Chen, Z. (2020) “Promoting effectiveness of ‘working from home’: Findings from Hong Kong working population under COVID-19”, Asian Education and Development Studies, 10(2), 210 – 228.
  • Wong, A.H.K. and Poon, H.S.Y. (2018) “An Exploratory Study on the Social Enterprise Sector in Hong Kong”, Hang Seng Management College Business Review, 1(1), 33 – 37.
  • Wong, A.H.K., Tian, Y. and Poon, P. (2016) “Managing Opportunism in China: The Roles of Guanxi, Environmental Uncertainty and Management Culture.” Journal of Global Marketing, 29(2), 98 – 111.
  • Wong, A.H.K. and Tse, F.W.L. (2015) “Identifying the Benefits and Challenges of Using Social media as a Promotional Tool for Social Enterprises.” International Journal of Marketing and Technology, 5(12), 105 – 117.
  • Wong, A.H.K. and Tse, F.W.L. (2015) “An Investigation of How Networking Improves Social Enterprise Performance.” International Journal of Advanced Research in Management and Social Science, 4(11), 25 – 35.
  • Zhan, G. and Wong, A.H.K. (2015) “The Use of E-commerce Site for Partner Search.” Journal of Economics, Business and Management, 3(10), 967 – 970.
  • Peng, L., Wong, A.H.K. and Wan, L.C.Y. (2012) “The Effects of Image Congruence and Self-Monitoring on Product Evaluations: A Comparison between Genuine and Counterfeit Products?” Journal of Global Marketing, 25(1), 17 – 28.
  • Ellis, P.D., Davies, H. and Wong, A.H.K. (2011) “Export intensity and marketing in transition economies: Evidence from China,” Industrial Marketing Management, 4(4), 593 – 602.
  • Wong, A.H.K. and Ellis, P. (2007), “Is market orientation affected by the product life cycle?” Journal of World Business, 42(2), 145-156.

Conference Papers (since 2015):

  • Wong, A.H.K. (2023) “ChatGPT Usage Behaviour and Individual Well-Being”, Australia and New Zealand Marketing Academy (ANZMAC) Conference 2023, Dunedin, New Zealand, 4 – 6 December 2023.
  • Wong, A.H.K. and Cheung, F. “The Impacts of Work-From-Home Goal Alignment on Employee Well-Being and Turnover Intentions: The Mediating Role of Work Engagement”, The 8th World Business Ethics Forum, Hong Kong, China, 14 – 15 June 2023.
  • Wong, A.H.K. and Cheung, F. “Has the WFH Experience Improved in the Past Two Years in Hong Kong?”, 2022 Academy of International Business Asia Pacific Regional Conference, Ningbo & Hong Kong, China, 7 – 9 December 2022.
  • Wong, A.H.K. “Social Marketing: The Best Marketing Practice for Social Enterprises?”, The 6th Annual Symposium on Management and Social Sciences, Hokkaido, Japan, 16 – 18 July 2019.
  • Wong, A.H.K. and Poon, S.Y.H. “Social Enterprise Ownership and the Achievement of Performance Objectives”, 2017 Academy of International Business Southeast Asia Regional Conference, Chiang Mai, Thailand, 7-9 December 2017.
  • Wong, A.H.K., “Key Challenges and Key Success Factors for Social Enterprises in the Retail Sector”, 13th Asia-Pacific Business Research Conference, Singapore, 23-24 October 2017.
  • Wong, A.H.K., Leung, W.Y.N., Lam, C.P.S. and Snell, R.S. “To Care About Our Society - Social Marketing: A Course that Develops Caring Leaders for the Society”, 6th Asia-Pacific Regional Conference on Service-Learning, Surabaya, Indonesia, 28 May - 2 June 2017.
  • Wong, A.H.K. “Developing Organizational Learning and Marketing Capabilities in Social Enterprise”, Seventeenth International Conference on Knowledge, Culture, and Change in Organizations, Darwin, Australia, 20-21 April 2017.
  • Zhan, G. and Wong, A.H.K. “Consumer Adoption of Wi-Fi Network: The Role of Security Knowledge, Perceived Threat and Security Measures”, 8th International Conference on E-Education, E-Business, E-Management and E-Learning, Kuala Lumpur, Malaysia, 5-7 January 2017.
  • Wong, A.H.K. and Tse, F.W.L. “Social Media, Networking, and Marketing Performance: A Study of Social Enterprises in Hong Kong.” Academy of International Business Southeast Asia Regional Conference 2015, Penang, Malaysia, 3-5 December 2015.
  • Wong, A.H.K. “How to Improve the Sustainability of Social Enterprises?” 32nd International Business Research Conference, Melbourne, Australia, 23-25 November 2015.
  • Whitla, P. and Wong, A.H.K. “Chinese Consumer Attitudes to the Purchase of Second-Hand Goods” Paper presented at SIBR-Thammasat Conference on Interdisciplinary Business and Economics Research, Bangkok, Thailand, 4-6 June 2015.
  • 2023 – Present
    Principal Investigator, “Breaking the Vicious Cycle: Enhancing Social Mobility through Improving Equality in Access to Sports Resources”, Lee Kuan Yew School of Public Policy (LKYSPP) Social Mobility Foundation (SMF) Grant, funded S$50k.
  • 2022 - Present
    Member, The Australian Association of Social Marketing
  • 2022 – Present
    Principal Investigator, “Working from Home and Employee’s Well-being: Findings from the Working Population in Singapore”, MOE Start-up Research Fund, funded SG$20k.
  • 2021 - 2023
    Principal Investigator, “360° Gerontech Elite Incubation Programme (樂齡科技 360°專才培育計劃)”, Quality Education Fund, HKSAR Government, funded HK$0.9M.
  • 2020
    Leader & Presenter, Press Conference for the “Survey Findings on Working from Home under COVID19” project, Lingnan University (
  • 2018 - 2021
    Co-Investigator & Internal Consultant, “Social Innovation & Socialpreneurs Development: Smart Ageing with Gerontechnology” project, HK Chief Executive’s Community Project List 2018 (HKJC), funded HK$19.7M.
  • 2018 - 2021
    Principal Investigator, “Develop Digital Marketing Talents via the U2I Collaborative Approach” project, Teaching Development Grant, Lingnan University, funded HK$0.2M.
  • 2019 - 2020
    Organizing Committee, Conference for Higher Education Research, Lingnan University
  • 2017 - 2019
    Principal Investigator, “How Social Enterprises Compete in the Retail Market?” project, Direct Grant for GRF Project, Lingnan University, funded HK$0.12M.
  • 2018
    Completed a 5-Day “Design Thinking Workshop”, run by the Teaching and Learning Studio, Standford University.
  • 2016 - 2018
    Principal Investigator, “Social Enterprise Ownership and the Achievement of Performance Objectives: From the Market Orientation and Learning Orientation Perspectives” project, Faculty Research Grant, Lingnan University, funded HK$50k.
  • 2022 - Present
    Marketing Advisor, RehabExo Pty Ltd, Australia
  • 2017 - 2018
    Panel Judge, "Startup Weekend Hong Kong Silver Society @ Lingnan University", Office of Service Learning, Lingnan University
  • 2013 - 2018
    Faculty Advisor, Hong Kong Social Enterprise Challenge (HKSEC), Chinese University of Hong Kong & Home Affairs Bureau of HKSAR

Teaching recognitions:

  • 2017: University Grants Committee Teaching Award (chosen as the University’s nominee for the Award – a sector-wide award to recognise exceptional teachers in the eight UGC-funded universities in HK)
  • 2015-2016: Teaching Excellence Award 2015-16, Lingnan University (one of the three Award Recipients of the Year)

Research recognitions:

  • 2023: Best Paper Award, The 8th World Business Ethics Forum, Hong Kong, China, 14 – 15 June 2023.
  • 2012: Best Presenter Award, Global Business, Economics and Finance Research Conference, London, UK
  • 2011: Best Paper Award, 13th Global Business and Technology Association International Annual Conference, Istanbul, Turkey.
  • Social Marketing; Flexible Work Arrangements; Personal Well-being; Work-Family Balance; Marketing Strategies for Social Enterprises; Marketing Capabilities; Market Orientation; Organizational Learning; Learning Motivation
  • 2022
    Guest of the show, “Inflation: How To Stretch My Food Dollar?”, Talking Point 2021/2022 - S1E43 (25 March), ChannelNewsAsia (CNA), Singapore. Available at:

  • 2021

    Invited Speaker, “Engaging for change, changing for engagement: Nurturing Caring Leaders through Service-Learning”, Webinar series: Development in Education in East Asia: Searching for New Research Directions, Lingnan University, Durham University and University of Bath (
  • 2019
    Guest Instructor, "Socialpreneur Incubation Courses", HKJC Gerontechnology and Smart Ageing Project, taught Fundamental Marketing Principles to the public in Spring/Summer of 2019.
  • 2016
    Presenter, Go Big with a Simple Step - Digital Marketing Strategies Public Lecture 超越「無限大」- 新世代數碼營銷策略, organized by the Hong Kong Institute of Marketing (HKIM) and Lingnan University on 22 Jun 2016.
Back to top
Back to top