Dianna Chang

Dr Dianna Chang

Senior Lecturer, Marketing Programme

School of Business

Tel: +65 6248 0077

Email: ZGlhbm5hY2hhbmdAc3Vzcy5lZHUuc2c=

Educational Qualifications

PhD (Marketing), Melbourne Business School, University of Melbourne

MBA, Hong Kong University of Science and Technology


B.Sc. (Biology), Beijing Normal University

Academic and Professional Experience

2020 – Present
Senior Lecturer (Marketing), School of Business, SUSS

Lecturer (Marketing), School of Business, SUSS

Visiting Research Fellow, Cambridge Judge Business School, University of Cambridge

Planning Manager/Director, D’Arcy/Publicis Hong Kong & Melbourne,

Marketing Manager, The Serono Group, Beijing

Chang, D., Chang, X., He, Y., Tan, K. (2022)
“The Determinants of COVID-19 Morbidity and Mortality across Countries”, Scientific Reports (an open access journal of Nature)

Conference Papers
Chang, D.; Chang, X., Huang, J., & Zhang, W. (2021)
“Are Overconfident CEOs Better at Branding Innovations?”. Australia and New Zealand Marketing Academy Conference, Melbourne/Australia

Chang, D.; Chang, X., & Yan, W. (2019)
“Executive’s Hometown Favouritism and Corporate Social Responsibility”, Multinational Finance Society, Crete/Greece

Chang, D. (2016)
“The Resourceful Decision Maker: Effects of Both Depletion and Accretion of Self-Regulatory Resources on Consumer Openness to Purchase Opportunities”. International Conference on Well-Being, Singapore

Chang, D. (2014)
“The Resourceful Consumer: An Experimental Exploration of the Effects of Self-Regulatory Resources on Consumer Openness to Opportunities”. Poster Presentation. Society of Judgement and Decision Making Annual Conference, Chicago, U.S.A

  • Consumer behaviour
  • Well-being studies
  • Sustainability
  • Interdisciplinary research
  • SUSS ARC Grant, 2019 SUSS Applied Research Committee Grant, SGD 10,000 Project title: Product Market Competition and Corporate Trademarks
  • Member, Institutional Review Board, SUSS, 2018-2020
  • Mumbrella Asia Awards Competition Juror, 2019
  • Reviewer; Journal of Consumer Psychology
  • Reviewer: International Journal of Internet Marketing and Advertising

  • Marketing Management
  • Digital Marketing
  • Consumer Behaviour
  • Integrated Marketing Communications
  • Customer Experience Management
  • Innovation and Strategy

  • Lazada Digital Marketing Training for Top Sellers, 2021
  • Melbourne Research Scholarship, 2005-2009
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