Jimmy Wong

Dr Jimmy Wong

Senior Lecturer, Marketing Programme

School of Business

Tel: +65 6248 9125

Email: amltbXl3b25nc3lAc3Vzcy5lZHUuc2c=

Educational Qualifications

  • 2011

    PhD (Marketing), University of Illinois at Urbana Champaign, USA

  • 2005

    MBA (Honours), Nanyang Technological University, Singapore

  • 1997

    BBus, Nanyang Technological University, Singapore

Academic and Professional Experience

  • 2015 - Present

    Senior Lecturer, School of Business, Singapore University of Social Sciences

  • 2011 - 2015

    Lecturer, Monash University, Australia

  • 2009, 2011

    Instructor, University of Illinois at Urbana Champaign, USA

  • 2003 - 2006

    Tutor, Nanyang Technological University, Singapore

  • 1999 - 2003

    Sales Team Leader, Johnson & Johnson Singapore Pte Ltd

  • 1997 - 1999

    Sales Engineer, Ranoda Electronics Singapore Pte Ltd

Newton, J. D., Wong, J., and Cassidy, R. (forthcoming).
Decking the halls with boughs of holly reduces dissatisfaction with service failures. Journal of Service Research.

Newton, F. J., Newton, J. D., and Wong, J. (2017).
This is your stomach speaking: Anthropomorphized health message reduce portion size preferences among the powerless. Journal of Business Research, 75(June), 229-239.

Newton, J. D., Wong, J., and Newton, F. J. (2016).
Listerine – for the bridesmaid who’s never a bride: Disparaging humour increases brand attitude and recall among the powerless. European Journal of Marketing, 50(7/8).

Wong, J., Newton, J. D., and Newton, F. J. (2016).
Powerlessness following service failure and its implications for service recovery. Marketing Letters, 27(1), 63-75.

Newton, J. D., Wong, J., and Newton, F. J. (2015).
The social status of health message endorsers influences the health intentions of the powerless. Journal of Advertising, 44(2), 1-10.

Wong, J., Newton, J. D., and Newton, F. J. (2014).
Effects of power and individual-level cultural orientation on preferences for volunteer tourism. Tourism Management, 42, 132-140.

Shavitt, S., Torelli, C., & Wong, J. (2009).
Identity-based motivation: Constraints and opportunities in consumer research. Journal of Consumer Psychology, 19(3), 261-266.

  • 2015 - Present

    Reviewer, Australian and New Zealand Marketing Academy

  • 2013 - Present

    Reviewer, International Journal of Marketing Research

  • 2013 - Present

    Reviewer, Hospitality Management

  • 2009

    Reviewer, Society for Consumer Psychology

  • 2008 - 2009

    Association for Consumer Research

  • Consumer Psychology
  • Consumer Behaviour
  • Cultural Psychology
  • Principle Investigator, 2016 SIM University Applied Research Committee Grant ($100,000). Project title: Developing Interactive e-Learning Tools to Build Student Persuasive Communication Skills.

Wong, J., Newton, J. D., Tsarenko, Y., and Newton, F. J. (2017).
The benefits of allowing consumers to choose their online advertisements. Australian and New Zealand Marketing Academy Conference, Victoria, Australia.

Newton, J. D., Wong, J., and Cassidy, R. (2017).
Decking the halls with boughs of holly reduces dissatisfaction with service failures. Summer American Marketing Association Conference, San Francisco, CA.

Nallaperuma, K., Newton, J. D., Robertson, N., and Wong, J. (2017).
How to make the powerful focus on other people? Summer American Marketing Association Conference, San Francisco, CA.

Newton, J. D., Wong, J., and Newton, F. J. (2015).
Disparaging humour increases brand attitude among the powerless. Australian and New Zealand Marketing Academy Conference, Sydney, Australia.

Wong, J., & Wan, E. (2012).
Power intensifies action consistent with self-regulatory orientation. 2012 Asia Pacific Conference of the Association for Consumer Research, New Zealand. 10th Marketing Scholar Forum at the University of Hong Kong, June 24th – 26th, 2012.

Wong, J., & Wan, E. (2011).
Effects of regulatory mode on power. Conference of the Society for Consumer Psychology, Atlanta, Georgia, USA.

Koo, M., Wong, J., & Shavitt, S. (2011).
Embodied cognition, power, and culture. Conference of the Society for Consumer Psychology, Atlanta, Georgia, USA.

Wong, J., & Shavitt, S. (2010).
Be rude to me and I will buy a Rolex: Effects of cultural orientation on responses to power threat in a service setting. Conference of the Society for Consumer Psychology, Tampa, Florida, USA.

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