Journal Papers:
Graham Ferguson, Kong Cheen Lau, Ian Phau, (2016)
“Brand personality as a direct cause of brand extension success: does self-monitoring matter?”, Journal of Consumer Marketing, Vol. 33 Iss: 5, pp.343 - 353
Lau, K.C. and Phau, I. (2010)
“Impact of gender on perceptual fit evaluation for prestige brands”, Journal of Brand Management, vol.17 (5), pp.354-367
Lau, K.C. and Phau, I. (2007),
“Extending symbolic brands using their personality: Examining antecedents and implications towards brand image fit and brand dilution”, Psychology and Marketing, Vol.24 (5), pp. 421-444.
Lau, K.C. and Phau, I. (2006),
“Perceptual fit in symbolic brands: Evaluation from a brand personality perspective”, Margaret Craig-Lees, Gary Gregory and Teresa Davis (eds.) Advances in Consumer Research Asia Pacific, Vol. VII, 2007.
Phau, I and Lau, K.C (2001),
“Brand Personality and consumer self-expression: Single or dual carriageway?”, Journal of Brand Management, vol.8 (6), pp. 428-444.
Phau, I and Lau, K.C (2000),
“Conceptualizing brand personality: A review and research propositions”, Journal of Targeting, Measurement and Analysis for Marketing, vol.9 (1), pp. 52-69.
Conference Papers:
Lau, K.C. and Phau, I. (2005),
“An empirical study on elaboration effects, perceived prestige status and perceived brand personality fit in extension brands”, in the proceedings of ANZMAC conference 2005, Western Australia.
Lau, K.C. and Phau, I (2004),
“Brand personality and perceptual fit: Some research propositions”, in the proceedings of International Management Development Association (IMDA) 13th Annual World Business Congress 2004, Maastricht.
Lau, K.C. and Phau, I. (2004),
”Elaborations of brand personality dimensions and perceptual fit: An initial study on a novel perspective”, in the proceedings of ANZMAC conference 2004, Wellington.
Lau, K.C. and Phau, I. (2004),
”Antecedents to brand personality fit: Some research propositions for symbolic brands”, in the proceedings of ANZMAC conference 2004, Wellington.