Yue Wang

Dr Wang Yue

Head, Doctor of Business Administration Programme

School of Business

Tel: +65 6248 0354

Email: d2FuZ3l1ZUBzdXNzLmVkdS5zZw==

Educational Qualifications

  • 2016
    PhD (Marketing), National University of Singapore
  • 2014
    PhD visiting (Marketing), Rotman School of Management, University of Toronto
  • 2010
    Master (Economics), National University of Singapore
  • 2008
    Bachelor (Economics), Huazhong University of Science and Technology

Academic and Professional Experience

  • 2018 – Present
    Head of Programme, Doctor of Business Administration
    School of Business, Singapore University of Social Sciences
  • 2016-2018
    Head of Programme, Visual Communication with Business
    School of Business, Singapore University of Social Sciences
  • 2020 – Present
    Senior Lecturer
    School of Business, Singapore University of Social Sciences
  • 2016 – 2019
    School of Business, Singapore University of Social Sciences
  • 2008 – 2015
    School of Business, National University of Singapore
  • Ding, Q., Ding, D., Wang, Y., Guan C., & Ding, B. (2023).
    Unraveling the Landscape of Large Language Models: A Systematic Review and Future Perspectives. Journal of Electronic Business & Digital Economics. DOI: 10.1108/JEBDE-08-2023-0015 (Upcoming)
  • Liu, K., Yu, M., Jin, Y., Wang, Y., Yan, J., & Liu, X. (2023).
    Tokenomic Model of Friend.Tech Social Platform: A Data-driven Analysis. Conference proceeding from Blockchain Data Analytics Workshop, IEEE International Conference on Data Mining 2023. (Upcoming)
  • Wang Y. (2022).
    AI Reactance When People Are Under Evaluation. Conference proceeding from Colloquium on European Research in Retailing 2022. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4574594
  • Wang Y., Guan C., Hung Y., & Wei J. (2017).
    Should Independent Film Studios Use Super Stars? Conference proceeding from Australian and New Zealand Marketing Academy.
  • Hung Y., Guan C., Wang Y., Wei J., & Ding D. (2017).
    Winning Box Office with Right Movie Synopsis – A Text Analysis Perspective. Conference proceeding from Australian and New Zealand Marketing Academy. [Best Paper in the track].

Book Chapter

  • The Emerging Business Models, Chapter 8, World Scientific https://www.worldscientific.com/worldscibooks/10.1142/11372#t=aboutBook
  • adoption and influence of innovative technologies
  • consumer and organizational behaviour
  • the socio-economic implications of AI and blockchain
  • digital marketing, social media

  • “AI Reactance: The Role of Autonomy Threat from Being Controlled by A Machine” (2018-2022), funded by Center for applied research, SUSS.
  • “The Current Status, Changes, and Response Strategies of China-ASEAN Civil Cooperation during the COVID-19 Pandemic and Post-Pandemic Period" (2020), funded by the Hua Zhi Global Governance Research Institute of Nanjing University.

  • Don’t be too quick to write off the sharing economy, even with COVID-19 (2021). https://www.channelnewsasia.com/commentary/is-sharing-economy-dead-covid-19-airbnb-grab-uber-341376?cid=linkedin_traffic_social_10082018_cna

  • “What does NFT offer? The effect of cobrand and digital product extension”, presentation at Recent Advances in Retailing and Consumer Science Conference (2023)
  • “NFT marketplace’s anti-counterfeiting strategy and how players react”, presentation at International Conference of Crypto-marketing, Columbia University (2022)
  • “AI Reactance: The Role of Autonomy Threat from Being Controlled by A Machine”, poster presentation accepted, EMAC (2020)
  • “How does social impact group buying (social e-commerce)?”, presented at Marketing Science, Rome, Italy (2019).
  • "I know It's not real, but I like it!", poster at Association for Consumer Research Conference, Dallas, USA (2018).
  • “Should Independent Film Studios Use Super Stars?”, presented at ANZMAC Conference, Australia (2017).
  • "Winning Box Office with Right Movie Synopsis", ANZMAC Conference and awarded best paper, Australia (2017).
  • “A Change-Point Model of Online Rating Dynamics”, presented at Marketing Science Conference, Baltimore, USA (2015).
  • “Privacy Concern and Quality Competition”, presented at Chinese Journal of Marketing Conference, Xiamen, China (2014).
  • “Price Controls and Tacit Collusion: A Meta-analysis of Oligopoly Experiments”, presented at The Seventh International Symposium on Multinational Business Management, Nanjing, China (2011).

Undergraduate Course:

  • BUS103: Organizational Behavior (2020)
  • MKT202: Marketing Management (2016)
  • MKT202: Marketing Management (Prison school, 2021)
  • MKT362: Pricing (2017)
  • MKT499: Marketing Applied Project (2017-2018)

Graduate Course:

  • MKT542: Digital Marketing Analytics (2019-2023)
  • MKT631 Marketing for the Future Economy (2019-2021, 2023)
  • BUS601 Contemporary Topics in Business and Management (2019-2023)
  • BUS603 Applied Research in Business and Management (2020-2023)
  • DBA799: DBA Doctoral Dissertation (2021-2023)

Executive Management Program (EMP):

  • Internet and Social Media Marketing (2018-2019)

  • Zeya Thura Mon (Chairman/CEO, Zeya & Associates)
  • Dissertation topic: The Impact of Electricity on Economic Development of Tanintharyi Region in Myanmar: A Macroeconomic Perspective
  • Bian Jiang (Board member, Education sector of Perfect World)
  • Dissertation topic: Vocation and Dreams: A Study on Students' Vocational Calling in the Context of the Upgrade and Transformation of Chinese Vocational Education.
  • Stephen Ho (Group COO, Skylab)
  • Dissertation topic: Investigating the factors impacting the adoption of Big Data Analytics (BDA) amongst Singapore Small and Medium Enterprises using the TOE-DOI framework.

  • World Scientific Annual Review of Fintech 2024, the theme is AI and digital marketing (call for paper) https://www.worldscientific.com/page/wsarft/callforpapers01

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