Dr Wang Yue

• adoption and influence of innovative technologies
• consumer and organizational behaviour
• the socio-economic implications of AI and blockchain
• digital marketing, social media

• “AI Reactance: The Role of Autonomy Threat from Being Controlled by A Machine” (2018-2022), funded by Center for applied research, SUSS.
• “The Current Status, Changes, and Response Strategies of China-ASEAN Civil Cooperation during the COVID-19 Pandemic and Post-Pandemic Period" (2020), funded by the Hua Zhi Global Governance Research Institute of Nanjing University.

• Don’t be too quick to write off the sharing economy, even with COVID-19 (2021). https://www.channelnewsasia.com/commentary/is-sharing-economy-dead-covid-19-airbnb-grab-uber-341376?cid=linkedin_traffic_social_10082018_cna

• “What does NFT offer? The effect of cobrand and digital product extension”, presentation at Recent Advances in Retailing and Consumer Science Conference (2023)
• “NFT marketplace’s anti-counterfeiting strategy and how players react”, presentation at International Conference of Crypto-marketing, Columbia University (2022)
• “AI Reactance: The Role of Autonomy Threat from Being Controlled by A Machine”, poster presentation accepted, EMAC (2020)
• “How does social impact group buying (social e-commerce)?”, presented at Marketing Science, Rome, Italy (2019).
• "I know It's not real, but I like it!", poster at Association for Consumer Research Conference, Dallas, USA (2018).
• “Should Independent Film Studios Use Super Stars?”, presented at ANZMAC Conference, Australia (2017).
• "Winning Box Office with Right Movie Synopsis", ANZMAC Conference and awarded best paper, Australia (2017).
• “A Change-Point Model of Online Rating Dynamics”, presented at Marketing Science Conference, Baltimore, USA (2015).
• “Privacy Concern and Quality Competition”, presented at Chinese Journal of Marketing Conference, Xiamen, China (2014).
• “Price Controls and Tacit Collusion: A Meta-analysis of Oligopoly Experiments”, presented at The Seventh International Symposium on Multinational Business Management, Nanjing, China (2011).

Undergraduate Course:

• BUS103: Organizational Behavior (2020)
• MKT202: Marketing Management (2016)
• MKT202: Marketing Management (Prison school, 2021)
• MKT362: Pricing (2017)
• MKT499: Marketing Applied Project (2017-2018)

Graduate Course:

• MKT542: Digital Marketing Analytics (2019-2023)
• MKT631 Marketing for the Future Economy (2019-2021, 2023)
• BUS601 Contemporary Topics in Business and Management (2019-2023)
• BUS603 Applied Research in Business and Management (2020-2023)
• DBA799: DBA Doctoral Dissertation (2021-2023)

Executive Management Program (EMP):

• Internet and Social Media Marketing (2018-2019)

• Zeya Thura Mon (Chairman/CEO, Zeya & Associates）
• Dissertation topic: The Impact of Electricity on Economic Development of Tanintharyi Region in Myanmar: A Macroeconomic Perspective
• Bian Jiang (Board member, Education sector of Perfect World)
• Dissertation topic: Vocation and Dreams: A Study on Students' Vocational Calling in the Context of the Upgrade and Transformation of Chinese Vocational Education.
• Stephen Ho (Group COO, Skylab)
• Dissertation topic: Investigating the factors impacting the adoption of Big Data Analytics (BDA) amongst Singapore Small and Medium Enterprises using the TOE-DOI framework.

• World Scientific Annual Review of Fintech 2024, the theme is AI and digital marketing (call for paper) https://www.worldscientific.com/page/wsarft/callforpapers01