Singapore University of Social Sciences

Product/Service Innovation & Design

Product/Service Innovation & Design (BUS360)


Business Product and service innovations are essential for competitive advantage in a world where product and service life cycles are becoming shorter. This course aims to teach students how to generate new products and service ideas that are innovative, and coordinate the capabilities to implement those ideas.

Level: 3
Credit Units: 5
Presentation Pattern: Every January


  • Innovation Management
  • Managing Innovation within Firms
  • Innovation Management & Operations Management
  • Managing Intellectual Property
  • New Product Development
  • Managing New Product Development
  • New Service Development
  • Market Research
  • Managing Organisation Knowledge
  • Strategic Alliances and Networks
  • Research & Development Management
  • Managing R&D Projects & Technology Transfer

Learning Outcome

  • Explain the role of new product / service management in the process of innovation.
  • Examine corporate strategy, operational realities, market requirements and new products/service strategy.
  • Appraise the value of Intellectual Property management and the alternate strategies to stay competitive.
  • Construct the steps in the new product development process and illustrate how to manage this process.
  • Analyse the new service development process.
  • Inspect the impact of market research on new service development.
  • Formulate the strategies for managing organisation knowledge.
  • Critique the firm's need for strategic alliances.
  • Evaluate the role of R&D and technology transfer in the design of innovative products and services.
  • Apply the essential knowledge and interpersonal skills to work effectively in a team.
  • Demonstrate written proficiency.
  • Practice making oral presentations in class and on recorded video in areas related to Product/Service Innovation & Design.
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