Singapore University of Social Sciences

Social Research

Social Research (CCO105)


CCO105 Social Research imbues in the student a holistic appreciation of the nature of social research: its processes, implementation and limitations. Key to the development of this holistic appreciation is an exposure to the role of paradigms in shaping inquiry, the interaction of theory and research, and the basic ethical rules that are adhered to in the conduct of social research.Of equal importance is an exposure to research designs, to the art of transforming theoretical constructs into measurable quantities, and to both qualitative and quantitative procedures in social research. Also, integral to this discussion are issues relating to the objectivity of data, the interpretation of data, the level of abstraction in a research effort, the problem of observational equivalence, the validity of the social research findings, and the role of triangulation in completing a social research effort. A sound understanding of how social research findings are transformed into public narratives completes the academic training.The presentation of an end-to-end social research project by each student completes the training from the practical perspective.

Level: 1
Credit Units: 5
Presentation Pattern: -


  • Theory, Research and Ethics
  • Research Design
  • Measurement in Social Research
  • Sampling Theory
  • Social Experiments
  • Implementing Survey Research
  • Qualitative and Quantitative Research
  • Non-reactive Methods and Evaluation Research
  • Analyzing Qualitative Data
  • Analyzing Quantitative Data
  • Report Writing
  • Communication of Research Findings

Learning Outcome

  • Demonstrate a holistic understanding of the social research process
  • Explain the key concepts relating to social research
  • Distinguish between qualitative and quantitative research
  • Summarise and comment on published research findings
  • Prepare a social research proposal
  • Execute a social research proposal
  • Prepare a research report
  • Present and communicate research findings to different audiences
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