Singapore University of Social Sciences

Transformation is a big word but to put it simply, it means change. Change is a natural state of mind and the only constant. Change requires us to take a step back, reflect and re-imagine the future, not as an abstraction, but in the context of humankind and society. When we re-imagine, we create. An area that will be very disrupted and transformed will be Services which come in many forms and affects everybody. This 3-day course examines how services, once largely physical transactions between buyers and sellers, have now evolved to become digital. Technology is applied to maximise service offerings for greater effectiveness and efficiency. Yet service is essentially human-centred and Human-Centred Design (HCD) is the thread that weaves together many valued co-creations in today’s digital landscape. This course will equip learners with the skills to match today’s work demands through applying HCD skills which emphasise customer-centric interactions based on users’ needs, wants and desires.