Singapore University of Social Sciences

Data Analytics: Data storytelling

Data Analytics: Data storytelling (CET251)

Applications Open: 01 April 2021

Applications Close: 31 May 2021

Next Available Intake: July 2021

Course Types: Modular Undergraduate Course

Language: English

Duration: 6 months

Fees: $1400 View More Details on Fees

Area of Interest: General Studies

Schemes: Lifelong Learning Credit (L2C)

Funding: To be confirmed

School/Department: Centre for Continuing & Professional Education


Most business leaders agree that data is the new oil. Businesses across all industries strive to make more data-driven decisions. Almost no business meeting is made nowadays without presenting the numbers. Yet in so many cases the numbers fail to connect to the audience and the decisions are made based on gut feelings alone. Data storytelling is a technique that allows you to present the numbers in a way that informs decisions and adds value. In this course, we learn and practise the basics of the technique and aim to improve directly the communication with data by data scientists or business professionals.

Level: 2
Credit Units: 2.5
Presentation Pattern: Every semester


  • The importance of clear communication with data and its specific techniques
  • The basics to building message, context, and visualisation of the data story
  • Key techniques for identifying main messages for efficient data story-telling
  • Analysis of data stories
  • Best practice and common pitfalls in data storytelling
  • Building data stories

Learning Outcome

  • Describe the importance and specific techniques of clear communication with data
  • Discuss the most common techniques of data manipulation used to confuse the audience
  • Apply basic principles in building powerful visualisations of data story
  • Practise building data stories with Excel and PowerPoint and learn about different software packages that help to tell the data story
  • Employ practical data analysis skills to analyse and create mesmerising story
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