Media Relations introduces students to media relations within the corporate communications mix and ways to establish strong rapport with the various types of media – print, electronic and internet. The course also examines the various media relations tools. On completion of this course, students should be equipped with knowledge of the roles of media relations and possess the knowhow / insights for effective media relations, particularly in the Singapore context.
Credit Units: 5
Presentation Pattern: Every January
E-Learning: BLENDED - Learning is done MAINLY online using interactive study materials in Canvas. Students receive guidance and support from online instructors via discussion forums and emails. This is supplemented with SOME face-to-face sessions. If the course has an exam component, this will be administered on-campus.