Media Management (COM303)

COM303e Media Management refers to the strategic and operational disciplines as well as the conceptual tools required by executives working with modern media organisations. The aim of this module is to orientate the student, introduce key tools and concepts, and to highlight some of the key themes and challenges facing media and content organisations.

• Strategic management: Issues in the media industries
• The firm's macro environment
• The firm's micro environment
• Formulating the business strategy
• Organisational structure
• Organisational culture and strategic leadership

• Examine the tools of strategic media management
• Analyse the concepts of strategic media management
• Indicate the strategic challenges facing different sectors of the media industry
• Apply the tools and concepts of strategic management to solve challenges facing the media management
• Recommend the tools of strategic management to media organisations
• Critique the concepts of strategic management on media organisations
• Discuss media management issues and case studies