Singapore University of Social Sciences

Emerging Issues in the Communication Industry (COM307)

Applications Open: To be confirmed

Applications Close: To be confirmed

Next Available Intake: To be confirmed

Course Types: Modular Undergraduate Course

Language: English

Duration: 6 months

Fees: To be confirmed

Area of Interest: Humanities & Social Sciences

Schemes: To be confirmed

Funding: To be confirmed


Synopsis

COM307e Emerging Issues in the Communication Industry explores how world issues tie in all the major aspects of communication and mass media. It encourages students to examine emerging global issues in totality, from the perspective of how all of the media impacts these issues.

Level: 3
Credit Units: 5
Presentation Pattern: Every July
E-Learning: BLENDED - Learning is done MAINLY online using interactive study materials in Canvas. Students receive guidance and support from online instructors via discussion forums and emails. This is supplemented with SOME face-to-face sessions. If the course has an exam component, This will be administered on-campus.

Topics

  • THEORETICAL MODELS AND ETHICAL FRAMEWORKS IN COMMUNICATION INDUSTRIES
  • EMERGING BUSINESS OF COMMUNICATION INDUSTRIES
  • MEDIA OWNERSHIP: OPPORTUNITIES AND BARRIERS
  • GROWTH STRATEGIES: MARKET REGULATION AND CONTROL
  • MANAGING TEXTS AND MEDIA CONTENT
  • COMMUNICATION INDUSTRIES AS CREATIVE INDUSTRIES

Learning Outcome

  • Distinguish the key terms, theories and concepts of communications
  • Discuss the factors of media policies and practices and analyse its impact on media products
  • Criticize the current practices of media organisations in media content and work processes
  • Evaluate theoretical frameworks and ethical concepts to the critical analysis of key trends in the communication industry
  • Analyze cases using the theories and concepts
  • Recommend strategic decisions and actions for the media practitioners and organizations
  • Examine communication issues
  • Apply knowledge of communication issues to the working environment, whether interacting with and understanding the media and/or corporate communications
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