Singapore University of Social Sciences

Events Planning and Management

Events Planning and Management (EMT101)


EMT101 Events Planning and Management aims to provide students the foundations necessary to understand the issues on how to plan, create and implement a diverse range of events. The course covers areas such as strategic planning, creativity, operational resources, marketing and sponsorship, health, safety and risk management of events. In addition, students will be provided with a macro view of the events industry through considering policy issues related to events, and the basis for rational policy making in the events industry.

Level: 1
Credit Units: 5
Presentation Pattern: EVERY JAN


  • Key Concepts of Event Planning, Creation and Management
  • Classification of Events and their Purpose & Objectives
  • Stakeholders that Form the Events Industry
  • Key Components and Processes of an Event
  • Event Feasibility and Evaluation
  • Resource Identification for Various Event Categories
  • Prioritising and Management of Resources
  • Approvals, Permits and Licenses
  • Event Marketing Mix Strategies
  • Sponsorship Management
  • Outcomes and Impact of Events
  • The Events Industry within its Broader Business Context: Public Policy

Learning Outcome

  • Describe the different types of events and their various objectives/intents
  • Explain the process of planning and managing events
  • Discuss the role of government(s) and public policy in events
  • Identify and manage the resources necessary for an event
  • Demonstrate the ability to plan and manage diverse range of events
  • Review the outcomes, impacts, benefits, and costs of an event
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