Singapore University of Social Sciences

Event Ideation and Conceptualisation

Event Ideation and Conceptualisation (EMT315)

Applications Open: 01 October 2023

Applications Close: 15 November 2023

Next Available Intake: January 2024

Course Types: Modular Undergraduate Course

Language: English

Duration: 6 months

Fees: $1391.78 View More Details on Fees

Area of Interest: Management

Schemes: Alumni Continuing Education (ACE)

Funding: To be confirmed

School/Department: School of Science and Technology


EMT315 Event Ideation and Conceptualisation aims to provide students with the skills to ideate, initiate, plan and develop an event. The students have to apply knowledge acquired from the course to ideate and conceptualise an event, and prepare a proposal, which includes the financial budget, execution procedures and establishing end of event evaluation indicators. Industry practitioners will be invited to assess the students’ proposal and oral presentation.

Level: 3
Credit Units: 5
Presentation Pattern: EVERY JAN


  • Ideal Conceptualisation
  • Define Objectives
  • Establish Team
  • Understand the Participants
  • Budget Creating
  • Income Generation
  • Promoting the Event
  • Manage Risk and Uncertainties
  • Logistic Organisation
  • Event Execution
  • After Event Activities
  • Events Proposal

Learning Outcome

  • Discuss the concept of ideation and conceptualisation of an event
  • Formulate the event objectives with key stakeholders
  • Determine the financial budget, manpower and other resources for the event
  • Propose novel and creative ideas for the event
  • Conceptualise an event
  • Prepare a detailed event proposal
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