Event Ideation and Conceptualization

Synopsis

EMT315 Event Ideation and Conceptualization aims to provide students with the skills to ideate, initiate, plan and develop an event. The students have to apply knowledge acquired from the course to ideate and conceptualise an event, and prepare a proposal, which includes the financial budget, execution procedures and establishing end of event evaluation indicators. Industry practitioners will be invited to assess the students’ proposal and oral presentation.

Level: 3
Credit Units: 5
Presentation Pattern: Every January

Topics

Ideal Conceptualization
Define Objectives
Establish Team
Understand the Participants
Budget Creating
Income Generation
Promoting the Event
Manage Risk and Uncertainties
Logistic Organization
Event Execution
After Event Activities
Events Proposal

Learning Outcome

Discuss the concept of ideation and conceptualization of an event
Formulate the event objectives with key stakeholders
Determine the financial budget, manpower and other resources for the event
Propose novel and creative ideas for the event
Conceptualize an event
Prepare a detailed event proposal

Part-time Programmes / CET Courses

Singapore University of Social Sciences

Event Ideation and Conceptualization