Singapore University of Social Sciences

SUSS Entrepreneurship Bootcamp (Shenzhen) (GSP303SZX)


more investments to the Northern Emirates to placate socioeconomically disadvantaged regions of the Emirates. This OSM hopes to understand the historical, social, economic and political factors that constitutes the UAE entity and facilitate the students' ability to discuss, analyse and evaluate the successes and challenges facing UAE's contemporary development.

Level: 3
Credit Units: 5
Presentation Pattern: Every July


  • Entrepreneurship
  • Ideation with special focus on Pain-Points and Inefficiencies of Specific Customer Segments such as the Base of the Pyramid, Silver Generation and Millennials
  • Public Speaking with special focus on the Elevator Pitch
  • Singapore’s Start-up Ecosystem
  • Business Case Studies
  • Lean Startup Validation
  • Pivot
  • Customer-Problem Fit
  • Business Modelling with special focus on Cost- and Revenue Streams
  • Marketing with special focus on Market Size Estimation and Go-to-market strategies
  • Web development
  • Minimum Viable Product (MVP)

Learning Outcome

  • Demonstrate understanding of the problem the business is trying to solve
  • Examine the key drivers behind the proposed value proposition
  • Appraise success or failure of the proposed business idea
  • Propose a problem and customer hypothesis
  • Test the assumptions that must be valid for the problem and customer hypothesis to fit
  • Defend the business proposal in front of a panel of judges or Criticise why the business proposal failed
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