IP for Business & Creative Industries

Singapore University of Social Sciences

IP for Business & Creative Industries (IPM301)

Synopsis

IPM301 IP for Business & Creative Industries provides an overview of how Intellectual Property(IP) law can help protect the IP rights of creators, and assist businesses to better market theirinnovations. This course focusses on the types of IP that are more relevant to the business andcreative communities, namely, copyright and trade marks. Students will learn to analyse howcopyright and trade mark law can be applied to drive and support an organisation’s business and IPstrategies and objectives, evaluate potential courses of action for the organisation, and identify theresulting implications to the business success of the organisation.

Level: 3
Credit Units: 5
Presentation Pattern: Every semester
E-Learning: BLENDED - Learning is done MAINLY online using interactive study materials in Canvas. Students receive guidance and support from online instructors via discussion forums and emails. This is supplemented with SOME face-to-face sessions. If the course has an exam component, This will be administered on-campus.

Topics

Fundamentals of IP Law
Introduction to Copyright Law
Copyright Legislation and Regulations
Copyright as a Business Asset
Introduction to Trade Mark Law
Trade Mark Legislation and Requirements
Trade Mark Registration and Protection
Trade Marks as a Business Asset
Review and Refinement of an Organisation’s IP Strategies
Evaluation of an Organisation’s IP Assets
Types of Ownership and Scope of Protection
Infringement of Copyright and Trade Marks

Learning Outcome

Evaluate business application of copyright and trade marks
Analyse qualifying criteria for copyright and trade marks
Evaluate considerations related to IP transactions
Evaluate subject matter that cannot be copyrighted
Interpret copyright legislation and regulations
Interpret trade mark legislation and regulations
Assess potential infringement activities
Assess dilution activities
Appraise defences against allegations of infringement and dilution
Outline remedies awarded if copyright or trade mark infringement is proven
Analyse issues arising from common law of passing off
Identify relevant aspects of copyright law that are applicable to the organisation in collaboration with relevant stakeholders
Analyse how copyright law can drive an organisation’s copyright strategies and objectives
Identify relevant aspects of trade mark law that are applicable to the organisation in collaboration with relevant stakeholders
Analyse how trade mark law can drive an organisation’s trade mark strategies and objectives
Assess potential courses of action to identify resulting business implications