Leading Through Digital Disruption | CET Courses

Singapore University of Social Sciences

Leading Through Digital Disruption (MGT552)

Synopsis

Digital disruptions are occurring every day in an increasingly volatile, uncertain, complex and ambiguous business environment. In order to gain a competitive edge, companies need to respond to these disruptive changes and proactively develop their own disruptions for organizational transformation and growth. This course examines the market-driven forces of digital disruption, the techniques to lead digital transformation, and the leadership challenges associated with operating in a disruptive environment. Students will learn how to design a digital transformation strategy that can meet customer needs, create customer value and generate business revenues through digital change.

Level: 5
Credit Units: 2.5
Presentation Pattern: Every semester
E-Learning: BLENDED - Learning is done ENTIRELY online using interactive study materials in Canvas. Students receive guidance and support from online instructors via discussion forums and emails. There are no face-to-face sessions. If the course has an exam component, this will be administered on-campus.

Topics

Digital Disruption and Digital Challenges
Defining a Digital Identity and Vision
Mastering a New Competitive Advantage
Leading Digital Transformation by Creating Customer Value
Creating Connected Customer Experiences in the Digital Economy
Leading in Digital Disruption and High-Intensity Work Environments

Learning Outcome

Appraise the challenges in digital disruption and the market-driven forces that allow disruptors to succeed
Evaluate an organisation’s digital capabilities and exploit the power of its core business
Design a digital transformation strategy that meets customer needs, creates new customer value and generates business revenues through digital change
Propose strategies to lead digital transformation and navigate leadership challenges associated with operating in a disruptive environment
Examine emerging technology trends for new technological products, services and techniques
Recommend processes to facilitate the transition of organisations to a desired end state that is aligned with business objectives
Formulate a cohesive end-to-end customer journey and experience