MKT362 Pricing explains how to make strategic pricing decisions to drive more sustainable growth. Students will learn proven concepts, techniques and frameworks to proactively manage customers’ value perception, influence customers’ willingness-to-pay and motivate purchase decisions. It also introduces students to emerging analytics to model consumer segmentation, measure price sensitivity and optimise revenue and profit. This will prepare students with the ability to assess and formulate pricing strategies.
Credit Units: 5
Presentation Pattern: Every January