Singapore University of Social Sciences

History of Media (MTD113)

Synopsis

MTD113 History of Media is designed to provide students with comprehensive knowledge of media development – its history and significant applications to today’s social environment. Students will understand the theories and applications of media as a tool of communication.

Level: 1
Credit Units: 5
Presentation Pattern: Every semester
E-Learning: BLENDED - Learning is done MAINLY online using interactive study materials in Canvas. Students receive guidance and support from online instructors via discussion forums and emails. This is supplemented with SOME face-to-face sessions. If the course has an exam component, this will be administered on-campus.

Topics

  • Introduction to media as communication tool
  • Ancient media
  • Paper media
  • The Revolution of industrial media
  • Golden era of media: radio, TV and movies
  • TV broadcasting
  • The world of cables
  • The birth of Internet and the arrival of digital age
  • Interactive digital media convergence
  • Evolution of media technology
  • Media as a social medium
  • Media as a driver of technology

Learning Outcome

  • develop a critical viewpoint and awareness of media issues
  • demonstrate an awareness of historical development and evolution of media from the printing press to radio, television and internet, social media and mobile technologies
  • classify the technological innovations in prints, television media, mass media and new media
  • explain the process of human communication in its various contexts and how it is impacted by technology and media
  • discuss the significance of major moments in communication and media history and how it relates to the field today and in the future
  • analyse the importance of media as a social networking tool and evaluate its application as a powerful agent of change
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