Advanced Design Studio: Research and Design

Synopsis

The aim of this course is to introduce students to psychological/sociological concepts and analytical techniques of consumer behaviour in the context of contemporary lifestyles. Student will also be able to execute brand audits and develop their visual conceptualisation capabilities.

Level: 3
Credit Units: 20
Presentation Pattern: Every January

Topics

Brand & Cultural Research Approach
Brand, Ethnographic Interview & Textual Analysis
Case Study
Case Study & Textual Analysis
Fashion, Sports, Lifestyle & Brand
Brand Audit Project
Country-ness & Brand Audit Project: Focus Group Discussion
Country-ness & Brand Audit Project : Textual Analysis
Country-ness, Identity and Meaning
360 Brand Audit Report
Brand Audit
Brand Discussion, Ethnographic Interview & Textual Analysis
Social Cultural Narrative & Textual Analysis
Fashion, Sports, Lifestyle, Brand & Textual Analysis
Lifestyle Branding Advocacy
Country-ness & Brand Audit Group Project
Country-ness & Brand Audit Individual Project
Brand Experience & Meaning

Learning Outcome

Discuss the concept of a brand from a cultural approach
Differentiate various brand analysis techniques
Discuss the concept of a brand from a lifestyle approach
Discuss the concepts and approaches of a brand audit
Execute a brand audit from a cultural approach
Execute a brand audit from a lifestyle approach

Part-time Programmes

Singapore University of Social Sciences

Advanced Design Studio: Research and Design

Advanced Design Studio: Research and Design (VIS391)

Synopsis

Topics

Learning Outcome