Singapore University of Social Sciences

Advanced Design Studio: Branding

Applications Open: To be confirmed

Applications Close: To be confirmed

Next Available Intake: To be confirmed

Course Types: To be confirmed

Language: English

Duration: 12 months

Fees: To be confirmed

Area of Interest: Digital Media

Schemes: To be confirmed

Funding: To be confirmed


Synopsis

The aim of this course is to help students to create, develop, and finally to manage a brand. At the same time, students are expected to analyse the role of design and to measure the effect of design in the business world. Students are also required to develop the understanding of a professional brief and its requirements and to produce a body of work that equates with professional studio and business practices.

Level: 3
Credit Units: 40
Presentation Pattern: Every January

Topics

  • What is Brand?
  • No Brand
  • Small Brand: Introduction
  • Small Brand: Identification
  • Small Brand: Messaging
  • Small Brand: Space
  • Medium Brand: Introduction
  • Medium Brand & the Middle Class
  • Large Brand: Introduction
  • Large Brand: Archetypes
  • Large Brand: Strategies
  • Large Brand: Positioning & Dynamics
  • Brand Ethics
  • Individual Project

Learning Outcome

  • Differentiate among different types of brands
  • Discuss the concept of 'No Brand'
  • Discuss the concept and develop strategies to create, develop and manage small brand
  • Discuss the concept and develop strategies to create, develop and manage medium brand
  • Discuss the concept and develop strategies to create, develop and manage large brand
  • Explain the ethical concerns of branding
  • Create practical professional brief of a brand
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