Singapore University of Social Sciences

Human Centred Design: Re-Imagined (CET217)

Applications Open: To be confirmed

Applications Close: To be confirmed

Next Available Intake: To be confirmed

Course Types: Short Course, SkillsFuture Series

Language: English

Duration: 3 day

Fees: To be confirmed

Area of Interest: Science & Technology

Schemes: Lifelong Learning Credit (L2C)

Funding: SkillsFuture

Level: Intermediate
Duration: 3 days over three weeks (On Wednesday)
Certificate of participation is awarded upon 75% attendance for the course.


Transformation is a big word but to put it simply, it means change. Change is a natural state of mind and the only constant. Change requires you to take a step back, reflect and re-imagine the future, not as an abstraction, but in the context of humankind and society. When we re-imagine, we create.


An area that will be very disrupted and transformed will be Services which come in many forms and affects everybody.

This 3-day course examines how services, once largely physical transactions between buyers and sellers, have now evolved to become digital. Technology is applied to maximise service offerings for greater effectiveness and efficiency. Yet service is essentially human-centred and Human-Centred Design*, is the thread that weaves together many valued co-creations in today’s digital landscape.

This course will equip learners with the skills to match today’s work demands through applying HCD* skills which emphasise customer-centric interactions based on users’ needs, wants and desires.


  • Human Centered Design Process
  • The 3 phases of UET (Design Thinking)
  • What "Services" are about
  • Understanding User's needs, wants and desires
  • Information Harnessing
  • Contextual Inquiry
  • Ideation (Re:Imagined)
  • Reframing (Re:Create)
  • Prototyping
  • Concept Storytelling
  • Testing & re-iteration
  • Concept Development for Service blueprint

Learning Outcomes

A. Knowledge and Understanding (Theory Component)

At the end of this course, participants should be able to:

  • Implement the UNDERSTAND stage of the Design Thinking process to gather insights.
  • Explain the principles of the EXPLORE stage of the Design Thinking process, so as to propagate potential solutions.
  • Describe the theory and function of the TEST stage of the Design Thinking process, which includes learning how to refine and re-iterate concepts so to achieve a design blue-print.

B. Key Skills (Practical Component)

At the end of this course, participants should be able to:

  • Appraise the problem
  • Define Users’ Needs, Wants & Desires
  • Collect and use data
  • Re-imagine with HMWs or How Might We questions
  • Prototype and User Test


This course is targeted at working professionals involved in or managing the innovation process, ideally with a mix of both strategic and operational responsibilities. Other relevant jobs including Senior Managers, Professionals and Advisors interested in innovation and value cocreation. Any working professional in the service space, Supply Chain (SCM), Customer Relations (CRM), any value creation and/or service consumption space.


  • Attendees should have at least 3 years of working experience.
  • Attendees must attend at least 75% of the course to be awarded the certificate or gain credits.
  • Attendees have to bring their own laptop on Day 3.


Day 1
0900 - 1000Introduction
1000 - 1200Welcome to Human-Centred Design: Re-imagined
Introduction to HCD | Who we are | Workshop Expectations
  • Course schedule
  • Learning outcomes
  • Assessment outline

Human-Centred Design/Design Thinking 101…
Trainer will proceed to give a short lecture to introduce design thinking and its three phases of UNDERSTAND, EXPLORE & TEST

HCD in-a-flash + Debrief

1200 - 1300 Lunch
1300 - 1330 Introduction to Service Design + HCD Project (Learning-By-Doing)
1330 - 1520Contextual Inquiry + Activities 01/02 & Other Learning Aids
1520 - 1600Concept on Fieldwork Preparation
1600 -1700Recap and Debrief
Day 2 (1-week gap: Wednesday)
0900 - 1015Data-Mining + Downloading of Data
1015 - 1200 Affinity Clustering
1200 - 1300Lunch
1300 - 1345Persona
1345 - 1515Concept on How Might We (Lecture) + Dot Voting 01
1515 - 1645 Ideation + Conceptualizing the solution
1645 - 1700 Recap and Debrief
Day 3 (1-week gap: Wednesday)
0900 - 0915 How Tech as an enabler is able to “Up-The-Ante”
Focuses on the use of Technology to transform services-related industries such
SCM - Supply Chain Management
CRM – Retail, Customer Relationship Management
HealthCare – Active & Passive Care
Professional & Security Services – Instantaneous
0915 - 1200 How to Leverage + Re-strategize + Prototyping 01/02 + Testing
1200 - 1300Lunch
1300 - 1400Introduction to Story-Telling + Feedback + The Pitch
1400 - 1730 Final Preparations + Assessment
1730 - 1800 Workshop Debrief


  • Team based work project (GBA) – 50%
  • Written Test (TMA01) – 30%
  • Written Quiz (QUIZ) – 20%

Trainer’s Profile

Kelvin Tan
Over two decades, Kelvin has voyaged from his architectural roots through the design sector, rolling seas of business and eventually to the government sector as a pioneering member of DTIA, Design Thinking and Innovation Academy, before embarking onto X-Foundry. As a journeyman, he has seen and learnt from many. He believes that “teaching a man to fish” is for life. Combining many of life’s lessons, grounded in empathy, he empowers individuals to unleash their latent potential for innovation through design.

Tan Yeok Nguan
Yeok Nguan’s working life & passion revolves around three key sectors, namely: Education, Design and the Social Service. A pioneering officer of the Design Thinking and Innovation Academy, and a member of the DesignSingapore Council, Yeok Nguan played a pivotal role in the development of the national design thinking movements. Yeok Nguan worked in the civil service for 17 years before taking a mid-life pause in 2017. He now jokes that there is a fine line between self-employed and unemployed.

Application Procedures

Please submit the following documents to Y2V0QHN1c3MuZWR1LnNn:

  1. Coloured copy (back and front) of NRIC for Singaporeans and PRs, or "Employment"/"S" Pass for foreign applicant
  2. Recent payslip or income statement (For WTS scheme only)
  3. Application form

Course Fee

International ParticipantsS'poreans (aged below 40) and PRsSkillsFuture Mid-Career Enhanced Subsidy1
(S'poreans aged 40 and above)
Workfare Training Support2
(S'poreans aged 35 and above, and earn ≤ $2,000 per month)
Enhanced Training Support for SMEs3
Full Course fee (A)$2000$2000$2000$2000$2000
SSG grant (70%) (B)-($1400)($1400)($1400)($1400)
Nett course fee (A) - (B) = (C)$2200$600$600$600$600
7% GST on nett course fee (D)$140$42$42$42$42
Total nett course fee payable, including GST (C) + (D) = (E)$2140$642$642$642$642
Less additional funding if eligible under various schemes (F)--($400)($500)($400)
Total nett course fee payable, including GST, after additional funding from the various funding schemes (E) - (F) = (G)$2140$642$242$142$242

1 Mid-Career Enhanced Subsidy: Singaporeans aged 40 and above may enjoy subsidies up to 90% of the course fees.
2 Workfare Training Support: Singaporeans aged 35 and above (13 years and above for Persons with Disabilities) and earning not more than $2,000 per month may enjoy subsidies up to 95% of the course fees.
3 Enhanced Training Support for SMEs: SME-sponsored employees (Singaporean Citizens and PRs) aged 21 and above may enjoy subsidies up to 90% of the course fees.

  • Participants are required to achieve at least 75% attendance and/or sit and pass any prescribed examinations/assessments or submit any course/project work (if any) under the course requirement.
  • The course fees are reviewed annually and may be revised. The University reserves the right to adjust the course fees without prior notice. Singapore University of Social Sciences reserves the right to amend and/or revise the above schedule without prior notice.

For clarification, please contact the Centre for Continuing and Professional Education (CCPE) via the following:

Telephone: +65 6248 0263
Email: Q0VUQHN1c3MuZWR1LnNn
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