Singapore University of Social Sciences

Human Centred Design: Re-Imagined

Human Centred Design: Re-Imagined (CET217)

Applications Open: 01 April 2020

Applications Close: 31 May 2020

Next Available Intake: 05 September 2020

Course Types: Short Course, SkillsFuture Series

Language: English

Duration: 3 days

Fees: $2000

Area of Interest: Management, Business Administration, Science and Technology

Schemes: To be confirmed

Funding: SkillsFuture

School/Department: SUSS Academy

Level: Intermediate
Duration: 3 days over three weeks
Date: TBC
Time: 9.00am - 5.00pm
Certificate of participation is awarded upon 75% attendance for the course.


Transformation, put simply, means change. Change is a natural state of mind and the only constant. Change requires us to take a step back, reflect and re-imagine the future, not as an abstraction, but in the context of humankind and society. When we re- imagine, we create. An important area of the economy facing disruption and requiring transformation will be Services in its many forms, which reach throughout society.


This 3-day course examines how services, once largely physical transactions between buyers and sellers, have now evolved to become digital. Technology is applied to maximise service offerings for greater effectiveness and efficiency, yet service is essentially human-centred. Human-Centred Design (HCD) is the thread that weaves together many valued co-creations in today’s digital landscape. This course will equip learners with the skills to match today's work demands through applying HCD skills which emphasize customer-centric interactions based on users’ needs, wants and desires.


  • Human Centered Design Process
  • The 3 Phases of UET (Design Thinking)
  • What "Services" are About
  • Understanding User's Needs, Wants and Desires
  • Information Harnessing
  • Contextual Inquiry
  • Ideation (Re:Imagined)
  • Reframing (Re:Create)
  • Prototyping
  • Concept Storytelling
  • Testing & Re-iteration
  • Concept Development for Service Blueprint

Learning Outcomes

A. Knowledge and Understanding (Theory Component)

At the end of this course, participants should be able to:

  • Implement the UNDERSTAND stage of the Design Thinking process to gather insights.
  • Explain the principles of the EXPLORE stage of the Design Thinking process, so as to propagate potential solutions.
  • Describe the theory and function of the TEST stage of the Design Thinking process, which includes learning how to refine and re-iterate concepts to achieve a design blue-print.

B. Key Skills (Practical Component)

At the end of this course, participants should be able to:

  • Appraise the problem
  • Define users' needs, wants & desires
  • Collect and use data
  • Re-imagine with HMWs or how might we questions
  • Prototype and user test

Who Should Attend

This course is targeted at:

  • working professionals involved in or managing the innovation process, ideally with a mix of both strategic and operational responsibilities;
  • Senior Managers, Professionals and Advisors interested in innovation and value co-creation;
  • any working professional in the service space, Supply Chain Management (SCM), Customer Relations (CRM), any value creation and/or service consumption space.

Admission Eligibility for Undergraduate CET Modular Courses

  • At least 18 years of age; and
  • GCE 'A' level with two passes (prior to 2006) or two H2 passes (from 2006), or local polytechnic diploma; or International Baccalaureate (IB) Diploma; or NUS High School Diploma
  • Applicants with a Technical Diploma from ITE or other Diploma qualification plus an acceptable SAT1 or ACT (with Writing) score may be considered for admission on a case-by-case basis
  • If not, at least 5 GCE 'O' Levels & interview


Day 1
0900 - 1000Introduction
1000 - 1200Welcome to Human-Centred Design: Re-imagined
Introduction to HCD | Who we are | Workshop Expectations
  • Course schedule
  • Learning outcomes
  • Assessment outline

Human-Centred Design/Design Thinking 101…
Trainer will proceed to give a short lecture to introduce design thinking and its three phases of UNDERSTAND, EXPLORE & TEST

HCD in-a-flash + Debrief

1200 - 1300 Lunch
1300 - 1330 Introduction to Service Design + HCD Project (Learning-By-Doing)
1330 - 1520Contextual Inquiry + Activities 01/02 & Other Learning Aids
1520 - 1600Concept on Fieldwork Preparation
1600 -1700Recap and Debrief
Day 2 (1-week gap: Saturday)
0900 - 1015Data-Mining + Downloading of Data
1015 - 1200 Affinity Clustering
1200 - 1300Lunch
1300 - 1345Persona
1345 - 1515Concept on How Might We (Lecture) + Dot Voting 01
1515 - 1645 Ideation + Conceptualizing the solution
1645 - 1700 Recap and Debrief
Day 3 (1-week gap: Saturday)
0900 - 0915 How Tech as an enabler is able to “Up-The-Ante”
Focuses on the use of Technology to transform services-related industries such
SCM - Supply Chain Management
CRM – Retail, Customer Relationship Management
HealthCare – Active & Passive Care
Professional & Security Services – Instantaneous
0915 - 1200 How to Leverage + Re-strategize + Prototyping 01/02 + Testing
1200 - 1300Lunch
1300 - 1400Introduction to Story-Telling + Feedback + The Pitch
1400 - 1730 Final Preparations + Assessment
1730 - 1800 Workshop Debrief



  • Online Quiz (QUIZ) - 20%
  • Individual Assignment (TMA01) - 30%
  • Group Based Assignment (GBA) - 50%


  • Students have to bring their own laptop on Day 3.
  • Students must attend at least 75% of the course to be awarded the certificate or to earn credit.
  • Students must complete and pass the assessments.

Trainer's Profile

Kelvin Tan
Over two decades, Kelvin has voyaged from his architectural roots through the design sector, rolling seas of business and eventually to the government sector as a pioneering member of DTIA, Design Thinking and Innovation Academy, before embarking onto X-Foundry. As a journeyman, he has seen and learnt from many. He believes that "teaching a man to fish" is for life. Combining many of life's lessons, grounded in empathy, he empowers individuals to unleash their latent potential for innovation through design.

Registration Information

Please submit the following documents to

  • Applicants to submit their online application with a one-time non-refundable application fee of S$64.20 (included prevailing GST)
  • Applicants are to produce the following original documents within 7 days for verification:
    - NRIC
    - All education certificates and academic transcripts
    - One recent colour passport-sized photograph
  • Venue for document verification:
    - Singapore University of Social Sciences, Office of Admission, Block C, Level 1, 463 Clementi Road, Singapore 599494
    - Operating Hours: 8.30am to 7.30pm (Mon-Fri), 9.00am to 1.00pm (Sat)
  • Application period: 1 April to 31 May 2021

Course Fee

International ParticipantsS'poreans (aged below 40) and PRsSkillsFuture Mid-Career Enhanced Subsidy1
(S'poreans aged 40 and above)
Enhanced Training Support for SMEs2
Full Course fee (A)$2400$2000$2000$2000
SSG grant (70%) (B)-($1400)($1400)($1400)
Nett course fee (A) - (B) = (C)$2400$600$600$600
7% GST on nett course fee (D)$168$42$42$42
Total nett course fee payable, including GST (C) + (D) = (E)$2568$642$642$642
Less additional funding if eligible under various schemes (F)--($400)($400)
Total nett course fee payable, including GST, after additional funding from the various funding schemes (E) - (F) = (G)$2568$642$242$242

1 Mid-Career Enhanced Subsidy: Singaporeans aged 40 and above may enjoy subsidies up to 90% of the course fees.
2 Enhanced Training Support for SMEs: SME-sponsored employees (Singaporean Citizens and PRs) aged 21 and above may enjoy subsidies up to 90% of the course fees.

SkillsFuture Credit

For SkillsFuture credit, please refer to Please note that SkillsFuture credit must be approved by SSG before course payment.

  • Participants are required to achieve at least 75% attendance and pass any prescribed examinations/assessments or submit any course/project work (if any) under the course requirement.
  • Participants are required to complete all surveys and feedbacks related to the course.
  • One-time application fee of $64.20 (inclusive of GST) applies for Credit Bearing courses.
  • The course fees are reviewed annually and may be revised. The University reserves the right to adjust the course fees without prior notice. Singapore University of Social Sciences reserves the right to amend and/or revise the above schedule without prior notice.

For clarification, please contact the Centre for Continuing and Professional Education (CCPE) via the following:

Telephone: +65 6248 0263
Back to top
Back to top