Singapore University of Social Sciences


SME Ren (CET231)

Applications Open: To be confirmed

Applications Close: To be confirmed

Next Available Intake: To be confirmed

Course Types: Short Course, SkillsFuture Series

Language: English

Duration: 6 half days

Fees: $3000

Area of Interest: Business Administration, Finance, International Trade, Management

Schemes: Lifelong Learning Credit (L2C)

Funding: SkillsFuture

School/Department: Centre for Continuing & Professional Education

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Level: Intermediate
Duration: 6 half days (9am to 1pm)
Venue: Singapore University of Social Sciences

Resilience | Entrepreneurship | Nurture

This training programme focuses on creating transformational impact on SME leaders and their businesses. It starts with a diagnostic test on the leaders as they need to understand themselves while building business growth based on their profiled strengths. The leaders will then need to transform the business in order to maximise market interactions and profit. This programme build on the themes of Resilience, Entrepreneurship and Nurture as SMEs through resilient leadership and entrepreneurial qualities, nurture their staff for the next level of growth.

Who Should Attend

SME leaders, bosses, and senior managers

Sessions (each session is 4 hours)

0. Pre-session (Diagnostic)
Talent Plus' co-founder, Dr William E. Hall, one of the first pioneers in the field of positive psychology, believed that individuals often use only a small percentage of their total potential or talent. The Talent Plus Profiling Assessment provides leaders an opportunity to learn about their leadership potential and how to develop it consistent with the strength development approach. We provide insights and developmental recommendations in five dimensions:

  • Drive and Value
  • Work Style
  • People Acumen
  • Influence
  • Thought Process

Each participant will take a Talent Online Assessment prior to the first module.

1. Leadership
This course focuses on how to capitalise on the most essential asset a leader has: his or her own leadership talents and strengths. Using proven Talent Plus ® science and methodology as the foundation, this module helps to identify the natural gifts of a leader and how to make the most of his/her strengths for individual and organisational success. Competencies can be taught; talent is innate, and the greater the investment in developing its full potential, the further an organisation’s leaders can accelerate positive business outcomes. Participants will learn how to leverage their strengths to create optimal work environment in their company culture, developing their effectiveness as a leader and set the foundation for other modules expanding their impact on their team, market, business and legacy.

2. Human Capital: Shaping a Culture of Engagement
In this course, the instructor will engage participants to discuss human resources challenges commonly faced by organisations. The functions discussed include human resource planning, job analysis, recruitment and selection, career planning and development, performance management, compensation and benefits, safety and health issues, and industrial relations and employment laws. It will try to provide a better understanding on the concept, definition, process, methods and various elements related to these human resource activities.

3. Understanding Market: Product Innovation and Marketing
Businesses need to understand their customers, including customer profiling based on purchasing motivations and habits, analysing customer touch points, and using customer data to build relationships and rapport with customers. This course focuses on how to understand the market better and maximise the returns from the market. Businesses also need to understand the role of business processes and how to leverage on technology for market maximisation. This course is designed to unleash businesses' potential to develop innovative products and services which are attractive, practical and marketable. Product innovation will be explored as well as target customer identification and how the best way to engage the target customers.

4. How to Manage Your Operations?
This course provides the participants with an understanding of the role and importance of operations within an organisation as well as the concept of the supply chain and the interplay between supply chain partners. The relation between demand and supply and the significance of inventory in affecting operation’s efficiency will be explored. At the end of the course, participants will play a simulation game to understand the interrelation between different business functions and why operations management is important.

5. Managing Cash Flow
In this course, the participants will be taught on cash flow management, and the objectives and importance of a healthy cash management. The participants will have the opportunity to construct a cash budget for a small enterprise and discuss its issues and potential problems in constructing such a cash budget. Participants will be required to provide and discuss practical solutions to some potential problems as highlighted by the cash budgeting process.

6. Wrap Up Session: Where do We Go from Here?
This final session will be a wrap up of the topics learned. Participants will have the opportunity to reflect – "What's Next? Where do we go from here?", to bring back the knowledge and apply at their businesses or organisations.


Day/Time Topics Trainer(s)
Day 1:
(9am to 1pm)
LeadershipDr Vanessa San
Day 2:
(9am to 1pm)
Human Capital: Shaping a Culture of EngagementMr Henry Koh
Day 3:
(9am to 1pm)
Understanding Market: Product Innovation and Marketing OutreachDr Jiang Zhiying & Dr Vanessa Liu
Day 4:
(9am to 1pm)
How to manage your Operations?Dr Tay Huay Ling & Mr Peter Chua
Day 5:
(9am to 1pm)
Managing Cash FlowDr Phoon Kok Fai
Day 6:
(9am to 1pm)
Wrap Up Session: Where do We Go from Here?Dr Ameen Talib
*CCPE reserves the right to change the course dates, topics and instructors.

Day 1: Leadership
09:00 - 09:05Introduction and FOY®
09:05 - 10:45

The Science® of Talent & Review Top 5

10:45 - 11:00Break
11:00 - 12:55Coaching Recommendations and Leadership Vision
12:55 - 13:00Wrap up and link to next session
Day 2: Human Capital: Shaping a Culture of Engagement
09:00 - 09:05Introduction and Learning Objectives
09:05 - 10:00Human Resource Functions and its Relationship
10:00 - 10:45Strengths in Diversity and Generations' Employees
10:45 - 11:00Break
11:00 - 12:15Organisation in-action
12:15 - 12:40Quiz Time & Review
12:40 - 13:00Consolidation of Learning and Moving Forward
Day 3: Understanding Market: Product Innovation and Marketing Outreach
09:00 - 09:10Introduction and Link to previous session
09:10 - 10:50Workshop on Product Innovation
10:50 - 11:05Break
11:05 - 12:45Workshop on Marketing Outreach (1hr 40min)
12:45 - 13:00Wrap by and link to next session
Day 4: How to Manage your Operations?
09:00 - 09:30Introduction and Course Overview
09:30 - 11:00Understanding Operations and Supply Chain Management
10:45 - 11:00Break
11:00 - 12:55Managing Demand and Supply
12:55 - 13:00MonsoonSIM Simulation game
Day 5: Managing Cash Flow
09:00 - 09:05Introduction and link to previous session
09:05 - 10:45Key Cash Management Concepts and Issues
Constructing a Cash Budget Using Excel
10:45 - 11:00Break
11:00 - 12:55Interpreting the Cash Budget
Discussion of Issues Highlighted and Possible Solutions
12:55 - 13:00Wrap up and link to next session
Day 6: Wrap Up Session: Where do We Go from Here?
09:00 – 09:30Introduction and Team Building
09:30 – 11:30Goal Alignment and Working Towards Same Goal
11:30 – 11:45Break
11:45 – 12:30Culture of Excellence (Talent Harnessing)
12:30 – 13:00Wrap up


  • Written Quiz


  • Attendees have to bring along their own devices installed with Microsoft Excel read and write functions
  • Attendees need to have a personal Facebook account (LinkedIn account would be great too)

About the Trainer

Dr Vanessa San
Dr Vanessa San is a key member of the Leadership Consulting team with significant consulting background with Talent Plus. Dr San is an organizational psychologist who has worked with industry leaders from diverse backgrounds across healthcare, corporate business and educational settings for the past 18 years. She conducts leadership strengths assessments and feedback sessions, strengths-based coaching, team and bench strength building, and succession planning to assist client partners in their selection, development, employee engagement, and retention initiatives, in addition to training, facilitation and curriculum design of Talent Plus’ ® Learning and Development services.

Henry Koh
Henry Koh, an Organization Development Consultant, Executive Coach, Facilitator, Specialist Adult Educator, SkillsFuture Mentor and Lecturer. He had served as Chief Operating Officer, Principal Consultant and Resident Coach with RHT Human Capital Institute and Innospaces Consulting Private Limited, Director for Capability Development & Special Project, e-Service Private Limited, a subsidiary company of Singapore Technology Electronics, InfoSystem Private Limited and Singapore Armed Forces. He has a good reputation with the Singapore Armed Forces (SAF); Letter of Commendation and Certificate of Appreciation for Exemplary Professional and excellent contributions, Certificate of Outstanding Conduct for his service to the SAF from Chief of Army and Certificate of Appreciation from President of Singapore for his years of loyalty and valued service to the SAF.

He has extensive and rich working experiences in both private and public sectors. He has held positions that demanded strategic leadership, human resources management and operational capabilities. He have facilitated leadership and team programs, and coached many executives and teams at different management levels for private and public organizations – RHT Group of Companies [GoC] & KhattarWong LLPs, Nomura Asset Management, Timberland Asia Pacific, CHASEN Logistics Holdings, ST Electronics Information System, Neo Group Limited, Home Academy, People’s Association, Institute of Adult Learning (IAL), National University Hospital and Singapore Armed Forces (SAF) Centre of Leadership Development, Medical Training Institute and Institute of Military Learning.

Dr Jiang Zhiying
Dr Jiang Zhiying is a lecturer from Marketing Department. Before joining SUSS, she worked as an Assistant Professor in School of Economics, Erasmus University Rotterdam. Her area of expertise includes Marketing Analytics, Marketing Research and Mobile Economics, Product Design. She tends to use quantitative methods to identify the underlying trends and opportunities under various micro or macro environment. In addition, Dr Jiang has consulting experience with multinational firms such as Philips and IMS health during her years in the Netherlands. She was also an expert appointed by European Union Commission under H20 framework on issues such as optimal marketing expenditure in pharmaceutical industry.

Dr Vanessa Liu
Dr Vanessa Liu is the Senior Lecturer in the School of Business at SUSS. Before joining SUSS, she was the founding Program Leader of BA (Hons) Retail and Service Management at the Hong Kong Polytechnic University, the first of its kind in Hong Kong since 2012. She has served as the Panel Assessor (Retail Sector) at the Hong Kong Qualification Framework Secretariat on assessment of recognition of prior learning (RPL). Dr. Liu is currently the academic advisor on the Academic Committee of the AS Watson Group (Hong Kong) for the Professional Diploma on Retail Management (QF Level 5). She has also been invited by the Retail Management Association (RMA) in Hong Kong as a keynote speaker on retail training needs and has worked with the retail professional body on industry survey study projects. Dr. Liu earned her PhD in Information Systems with specialization in e-marketing from the City University of Hong Kong. She has extensive academic experience at both graduate and undergraduate levels with public research universities in the United States, Hong Kong and the mainland China. Her research interests are online consumer behaviour and B2C commerce.

Dr Tay Huay Ling
Dr Tay Huay Ling is a Senior Lecturer and Head of the International Trade Management Minor Programme in the School of Business, Singapore University of Social Sciences. She teaches courses in Operations Management, Logistics and Supply Chain Management. Her research interests include lean six sigma process improvements, value chain analysis, services operations, healthcare process improvements as well as humanitarian logistics. She has worked on projects involving streamlining of health care operations and process improvements in hospitals as well as the community and social services sector in Singapore. She served in the 2018 Monash Forum on Healthcare Improvement and Innovation in South Asia/ South-East Asia the keynote speaker and workshop facilitator.

She has published in International Journals such as the International Journal of Productivity and Performance Management, Operations Management Research Journal, Healthcare Management Review and has presented in numerous international conferences.

She holds her Ph.D. degree in Business and Economics (Operations Management) from the University of Melbourne, Australia. She also holds a dual Master of Science - a Master of Science (Industrial Engineering) from Georgia Institute of Technology and a Master of Science (Logistics and Supply Chain Management) from National University of Singapore and a bachelor's degree in Chemical Engineering from the National University of Singapore.

Mr Peter Chua
Mr Chua Bee Teck, Peter is the Managing Director of Ignite Training and Consultancy LLP. He has more than 20 years of corporate experience with multinational conglomerates. Peter specialises in Supply Management and Supply Chain Operations.

Peter is a cross-industry practitioner, having worked in leading companies across various industries in a global capacity – Oil & Gas/Natural Resource, Chemical Manufacturing, Pharmaceutical-Nutritionals, Medical-Eyewear/Ophthalmic. He is well acquainted in manufacturing and distributor/service retail business models operating in the e-commerce and traditional brick-and-mortar setup. In addition, he is conversant in commodities supply management. Peter has unique experience in having managed all nine classes of dangerous goods (class-1 explosives to class-9 miscellaneous dangerous goods).

He is an adjunct lecturer with various Institutes of Higher Learning and is currently working on a training curriculum development certification. In Addition, Peter serves with the Training Advisory Committee of the Singapore Logistics Association.

Peter holds a master's in business administration from the University of Melbourne, majoring in Finance. He is also trained in International Commercial Arbitration and is a Six-sigma green belt.

Dr Phoon Kok Fai
Dr Phoon Kok Fai is Associate Professor in Finance at the School of Business, Singapore University of Social Sciences (SUSS). He received his PhD in Finance from Northwestern University. Kok Fai's research interests focuses on use of technology in portfolio management, wealth management and risk and complexity of financial products.

In addition to his current position at SUSS, Kok Fai has taught universities in Singapore and Australia. He also has worked in Investment Banking and at a sovereign wealth fund in Singapore and as Executive Director at a Singapore hedge fund.

Kok Fai has published in academic journals including the Review of Quantitative Finance and Accounting and the Pacific Basin Finance Journal as well as practice journals like the Financial Analyst Journal, the Journal of Wealth Management and the Journal of Alternative Investments.

Dr Ameen Talib
Dr Ameen Talib is currently Head of Applied Projects at SUSS. At the age of 20 he graduated from Ain Shams University (Cairo) with a 4year B.Com (Accounting) degree. He obtained his MSc in Accounting and Finance from London School of Economics and his PhD from University of Warwick.

Ameen is a Fellow Chartered Accountant; trained and worked in KPMG England and later Ernst & Young in Singapore. He left the audit practice as audit manager in 1991 to join National University of Singapore (NUS) Business School as lecturer.

He left NUS in 2003 to focus on his F&B business (Café Le Caire) and his consulting under Ameen Talib & Associates. Ameen had been in business for over 16 years. Ameen had also been strategic planning director and the Chief Executive Officer (CEO) of a manufacturing company in Thailand. Ameen has conducted trainings and/or consulting in various countries.

Ameen has published extensively in Academic journals including International Journal of Accounting, International Journal of Business Studies, Accounting Research Journal, Education Economics, Higher Education Review, Higher Education Quarterly and Public Management Review. He has also written a book on Managerial Economics and on Motivation Models.

Application Procedures

Please submit the following documents to

  1. Coloured copy (back and front) of NRIC for Singaporeans and PRs, or "Employment"/"S" Pass for foreign applicant
  2. Application form

Course Fee

International ParticipantsS'poreans (aged below 40) and PRsSkillsFuture Mid-Career Enhanced Subsidy1
(S'poreans aged 40 and above)
Enhanced Training Support for SMEs2
Full Course fee (A)$3000$3000$3000$3000
SSG grant (70%) (B)-($2100)($2100)($2100)
Nett course fee (A) - (B) = (C)$3000$900$900$900
7% GST on nett course fee (D)$210$63$63$63
Total nett course fee payable, including GST (C) + (D) = (E)$3210$963$963$963
Less additional funding if eligible under various schemes (F)--($600)($600)
Total nett course fee payable, including GST, after additional funding from the various funding schemes (E) - (F) = (G)$3210$963$363$363

1 Mid-Career Enhanced Subsidy: Singaporeans aged 40 and above may enjoy subsidies up to 90% of the course fees.
2 Enhanced Training Support for SMEs: SME-sponsored employees (Singaporean Citizens and PRs) aged 21 and above may enjoy subsidies up to 90% of the course fees.

  • Participants are required to achieve at least 75% attendance and/or sit and pass any prescribed examinations/assessments or submit any course/project work (if any) under the course requirement.
  • Participants are required to complete all surveys and feedbacks related to the course.
  • The course fees are reviewed annually and may be revised. The University reserves the right to adjust the course fees without prior notice.
  • Singapore University of Social Sciences reserves the right to amend and/or revise the above schedule without prior notice.

For clarification, please contact the Centre for Continuing and Professional Education (CCPE) via the following:

Telephone: +65 6248 0263
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