Singapore University of Social Sciences

SME+ (CET231)

Applications Open: 01 March 2019

Applications Close: 02 April 2019

Next Available Intake: 16 April 2019

Course Types: Short Course, SkillsFuture Series

Language: English

Duration: 6 half days

Fees: $3000

Area of Interest: Management, International Trade, Finance, Business Administration

Schemes: Lifelong Learning Credit (L2C)

Funding: SkillsFuture

Level: Intermediate
Duration: 6 half days (16, 18, 23, 25, 30 April 2019 & 2 May 2019, 9am to 1pm)
Venue: Singapore University of Social Sciences

Resilience | Entrepreneurship | Nurture

This training programme focuses on creating transformational impact on SME leaders and their businesses. It starts with a diagnostic test on the leaders as they need to understand themselves while building business growth based on their profiled strengths. The leaders will then need to transform the business in order to maximise market interactions and profit. This programme build on the themes of Resilience, Entrepreneurship and Nurture as SMEs through resilient leadership and entrepreneurial qualities, nurture their staff for the next level of growth.

Who Should Attend

SME leaders, bosses, and senior managers

Sessions (each session is 4 hours)

0. Pre-session (Diagnostic)
Talent Plus' co-founder, Dr William E. Hall, one of the first pioneers in the field of positive psychology, believed that individuals often use only a small percentage of their total potential or talent. The Talent Plus Profiling Assessment provides leaders an opportunity to learn about their leadership potential and how to develop it consistent with the strength development approach. We provide insights and developmental recommendations in five dimensions:

  • Drive and Value
  • Work Style
  • People Acumen
  • Influence
  • Thought Process

Each participant will take a Talent Online Assessment prior to the first module.

1. Leadership
This course focuses on how to capitalise on the most essential asset a leader has: his or her own leadership talents and strengths. Using proven Talent Plus ® science and methodology as the foundation, this module helps to identify the natural gifts of a leader and how to make the most of his/her strengths for individual and organisational success. Competencies can be taught; talent is innate, and the greater the investment in developing its full potential, the further an organisation’s leaders can accelerate positive business outcomes. Participants will learn how to leverage their strengths to create optimal work environment in their company culture, developing their effectiveness as a leader and set the foundation for other modules expanding their impact on their team, market, business and legacy.

2. Understanding Market: Product Innovation and Marketing
Businesses need to understand their customers, including customer profiling based on purchasing motivations and habits, analysing customer touch points, and using customer data to build relationships and rapport with customers. This course focuses on how to understand the market better and maximise the returns from the market. Businesses also need to understand the role of business processes and how to leverage on technology for market maximisation. This course is designed to unleash businesses' potential to develop innovative products and services which are attractive, practical and marketable. Product innovation will be explored as well as target customer identification and how the best way to engage the target customers.

3. How to Manage Your Operations?
This course provides the participants with an understanding of the role and importance of operations within an organisation as well as the concept of the supply chain and the interplay between supply chain partners. The relation between demand and supply and the significance of inventory in affecting operation’s efficiency will be explored. At the end of the course, participants will play a simulation game to understand the interrelation between different business functions and why operations management is important.

4. Managing Cash Flow
In this course, the participants will be taught on cash flow management, and the objectives and importance of a healthy cash management. The participants will have the opportunity to construct a cash budget for a small enterprise and discuss its issues and potential problems in constructing such a cash budget. Participants will be required to provide and discuss practical solutions to some potential problems as highlighted by the cash budgeting process.

5. Human Capital: Shaping a Culture of Engagement
In this course, the instructor will engage participants to discuss human resources challenges commonly faced by organisations. The functions discussed include human resource planning, job analysis, recruitment and selection, career planning and development, performance management, compensation and benefits, safety and health issues, and industrial relations and employment laws. It will try to provide a better understanding on the concept, definition, process, methods and various elements related to these human resource activities.

6. Wrap Up Session: Where do We Go from Here?
This final session will be a wrap up of the topics learned. Participants will have the opportunity to reflect – "What's Next? Where do we go from here?", to bring back the knowledge and apply at their businesses or organisations.


Day/Time Topics Trainer(s)
Day 1: 16 April 2019
(9am to 1pm)
LeadershipDr Vanessa San
Day 2: 18 April 2019
(9am to 1pm)
Understanding Market: Product Innovation and Marketing OutreachDr Guan Chong & Dr Jiang Zhiying
Day 3: 23 April 2019
(9am to 1pm)
Human Capital: Shaping a Culture of EngagementHenry Koh
Day 4: 25 April 2019
(9am to 1pm)
How to Manage your Operations?Dr Sugoutam Ghosh
Day 5: 30 April 2019
(9am to 1pm)
Managing Cash FlowDr Phoon Kok Fai
Day 6: 2 May 2019
(9am to 1pm)
Wrap Up Session: Where do We Go from Here?Dr Ameen Talib
Mr Stephen Wang
*CCPE reserves the right to change the course dates, topics and instructors.

Day 1: Leadership
09:00 - 09:05Introduction and FOY®
09:05 - 10:45

The Science® of Talent & Review Top 5

10:45 - 11:00Break
11:00 - 12:55Coaching Recommendations and Leadership Vision
12:55 - 13:00Wrap up and link to next session
Day 2: Understanding Market: Product Innovation and Marketing Outreach
09:00 - 09:10Introduction and Link to previous session
09:10 - 10:50Workshop on Product Innovation
10:50 - 11:05Break
11:05 - 12:45Workshop on Marketing Outreach (1hr 40min)
12:45 - 13:00Wrap by and link to next session
Day 3: Human Capital: Shaping a Culture of Engagement
09:00 - 09:05Introduction and Learning Objectives
09:05 - 10:00Human Resource Functions and its Relationship
10:00 - 10:45Strengths in Diversity and Generations' Employees
10:45 - 11:00Break
11:00 - 12:15Organisation in-action
12:15 - 12:40Quiz Time & Review
12:40 - 13:00Consolidation of Learning and Moving Forward
Day 4: How to Manage your Operations?
09:00 - 09:30Introduction and Course Overview
09:30 - 11:00Understanding Operations and Supply Chain Management
10:45 - 11:00Break
11:00 - 12:55Managing Demand and Supply
12:55 - 13:00MonsoonSIM Simulation game
Day 5: Managing Cash Flow
09:00 - 09:05Introduction and link to previous session
09:05 - 10:45Key Cash Management Concepts and Issues
Constructing a Cash Budget Using Excel
10:45 - 11:00Break
11:00 - 12:55Interpreting the Cash Budget
Discussion of Issues Highlighted and Possible Solutions
12:55 - 13:00Wrap up and link to next session
Day 6: Wrap Up Session: Where do We Go from Here?
09:00 – 09:30Introduction and Team Building
09:30 – 11:30Goal Alignment and Working Towards Same Goal
11:30 – 11:45Break
11:45 – 12:30Culture of Excellence (Talent Harnessing)
12:30 – 13:00Wrap up


  • Written Quiz


  • Attendees have to bring along their own devices installed with Microsoft Excel read and write functions
  • Attendees need to have a personal Facebook account (LinkedIn account would be great too)

About the Trainer

Dr Vanessa San
Dr Vanessa San is a key member of the Leadership Consulting team with significant consulting background with Talent Plus. Dr San is an organizational psychologist who has worked with industry leaders from diverse backgrounds across healthcare, corporate business and educational settings for the past 18 years. She conducts leadership strengths assessments and feedback sessions, strengths-based coaching, team and bench strength building, and succession planning to assist client partners in their selection, development, employee engagement, and retention initiatives, in addition to training, facilitation and curriculum design of Talent Plus’ ® Learning and Development services.

Dr Guan Chong
Dr Guan Chong is the Head, Marketing Programme in the School of Business, Singapore University of Social Sciences (SUSS), Singapore, where she has been a faculty member since 2011. Chong completed her Ph.D in Marketing at Nanyang Business School, NTU, and her undergraduate studies in Marketing at Guanghua School of Management, Peking University, China.

Her research interests lie in the area of consumer decision making on digital platforms. Her publications appear in leading journals such as Journal of Business Research, Telecommunications Policy, Psychology & Marketing, and DATABASE. She has also published several book chapters, business cases and presented her work at major conferences/forums. She has taught various marketing courses at both undergraduate and graduate levels, including digital marketing, research methods and marketing analytics. She has consulted/conducted executive trainings on sharing economy, social media and other marketing strategies and practices.

Dr Jiang Zhiying
Dr Jiang Zhiying is a lecturer from Marketing Department. Before joining SUSS, she worked as an Assistant Professor in School of Economics, Erasmus University Rotterdam. Her area of expertise includes Marketing Analytics, Marketing Research and Mobile Economics, Product Design. She tends to use quantitative methods to identify the underlying trends and opportunities under various micro or macro environment. In addition, Dr Jiang has consulting experience with multinational firms such as Philips and IMS health during her years in the Netherlands. She was also an expert appointed by European Union Commission under H20 framework on issues such as optimal marketing expenditure in pharmaceutical industry.

Henry Koh
Henry Koh, an Organization Development Consultant, Executive Coach, Facilitator, Specialist Adult Educator, SkillsFuture Mentor and Lecturer. He had served as Chief Operating Officer, Principal Consultant and Resident Coach with RHT Human Capital Institute and Innospaces Consulting Private Limited, Director for Capability Development & Special Project, e-Service Private Limited, a subsidiary company of Singapore Technology Electronics, InfoSystem Private Limited and Singapore Armed Forces. He has a good reputation with the Singapore Armed Forces (SAF); Letter of Commendation and Certificate of Appreciation for Exemplary Professional and excellent contributions, Certificate of Outstanding Conduct for his service to the SAF from Chief of Army and Certificate of Appreciation from President of Singapore for his years of loyalty and valued service to the SAF.

He has extensive and rich working experiences in both private and public sectors. He has held positions that demanded strategic leadership, human resources management and operational capabilities. He have facilitated leadership and team programs, and coached many executives and teams at different management levels for private and public organizations – RHT Group of Companies [GoC] & KhattarWong LLPs, Nomura Asset Management, Timberland Asia Pacific, CHASEN Logistics Holdings, ST Electronics Information System, Neo Group Limited, Home Academy, People’s Association, Institute of Adult Learning (IAL), National University Hospital and Singapore Armed Forces (SAF) Centre of Leadership Development, Medical Training Institute and Institute of Military Learning.

Dr Sugoutam Ghosh
Dr Sugoutam Ghosh is a Lecturer in the School of Business in SUSS. Prior to that, he worked as an Assistant Professor at Antalya International University, Turkey and as a Research Fellow at Nanyang Business School, The Logistics Institute-Asia Pacific, Singapore and National University of Singapore. He earned his Ph.D. in inventory management from Nanyang Technological University, Singapore. He also holds a bachelor’s degree in Production Engineering from Jadavpur University and master’s degree in Industrial Engineering and Management from IIT, Kharagpur, India. He has teaching and research experience of more than ten years. His teaching interests lie in the area of Production planning, Supply chain management, Inventory management, Probability and Statistics and Simulation. His research interest lies in the area of Inventory management, Supply chain risk management. His research has been published in reputed journals like Production and Operations Management and EJOR. He is a member of INFORMS and POMS.

Dr Phoon Kok Fai
Dr Phoon Kok Fai is Associate Professor in Finance at the School of Business, Singapore University of Social Sciences (SUSS). He received his PhD in Finance from Northwestern University. Kok Fai's research interests focuses on use of technology in portfolio management, wealth management and risk and complexity of financial products.

In addition to his current position at SUSS, Kok Fai has taught universities in Singapore and Australia. He also has worked in Investment Banking and at a sovereign wealth fund in Singapore and as Executive Director at a Singapore hedge fund.

Kok Fai has published in academic journals including the Review of Quantitative Finance and Accounting and the Pacific Basin Finance Journal as well as practice journals like the Financial Analyst Journal, the Journal of Wealth Management and the Journal of Alternative Investments.

Dr Ameen Talib
Dr Ameen Talib is currently Head of Applied Projects at SUSS. At the age of 20 he graduated from Ain Shams University (Cairo) with a 4year B.Com (Accounting) degree. He obtained his MSc in Accounting and Finance from London School of Economics and his PhD from University of Warwick.

Ameen is a Fellow Chartered Accountant; trained and worked in KPMG England and later Ernst & Young in Singapore. He left the audit practice as audit manager in 1991 to join National University of Singapore (NUS) Business School as lecturer.

He left NUS in 2003 to focus on his F&B business (Café Le Caire) and his consulting under Ameen Talib & Associates. Ameen had been in business for over 16 years. Ameen had also been strategic planning director and the Chief Executive Officer (CEO) of a manufacturing company in Thailand. Ameen has conducted trainings and/or consulting in various countries.

Ameen has published extensively in Academic journals including International Journal of Accounting, International Journal of Business Studies, Accounting Research Journal, Education Economics, Higher Education Review, Higher Education Quarterly and Public Management Review. He has also written a book on Managerial Economics and on Motivation Models.

Application Procedures

Please submit the following documents to Y2V0QHN1c3MuZWR1LnNn:

  1. Coloured copy (back and front) of NRIC for Singaporeans and PRs, or "Employment"/"S" Pass for foreign applicant
  2. Recent payslip or income statement (For WTS scheme only)
  3. Application form

Course Fee

International ParticipantsS'poreans (aged below 40) and PRsSkillsFuture Mid-Career Enhanced Subsidy1
(S'poreans aged 40 and above)
Workfare Training Support2
(S'poreans aged 35 and above, and earn ≤ $2,000 per month)
Enhanced Training Support for SMEs3
Full Course fee (A)$3000$3000$3000$3000$3000
SSG grant (70%) (B)-($2100)($2100)($2100)($2100)
Nett course fee (A) - (B) = (C)$3000$900$900$900$900
7% GST on nett course fee (D)$210$63$63$63$63
Total nett course fee payable, including GST (C) + (D) = (E)$3210$963$963$963$963
Less additional funding if eligible under various schemes (F)--($600)($750)($600)
Total nett course fee payable, including GST, after additional funding from the various funding schemes (E) - (F) = (G)$3210$963$363$213$363

1 Mid-Career Enhanced Subsidy: Singaporeans aged 40 and above may enjoy subsidies up to 90% of the course fees.
2 Workfare Training Support: Singaporeans aged 35 and above (13 years and above for Persons with Disabilities) and earning not more than $2,000 per month may enjoy subsidies up to 95% of the course fees.
3 Enhanced Training Support for SMEs: SME-sponsored employees (Singaporean Citizens and PRs) aged 21 and above may enjoy subsidies up to 90% of the course fees.

  • Participants are required to achieve at least 75% attendance and/or sit and pass any prescribed examinations/assessments or submit any course/project work (if any) under the course requirement.
  • Participants are required to complete all surveys and feedbacks related to the course.
  • The course fees are reviewed annually and may be revised. The University reserves the right to adjust the course fees without prior notice.
  • Singapore University of Social Sciences reserves the right to amend and/or revise the above schedule without prior notice.

For clarification, please contact the Centre for Continuing and Professional Education (CCPE) via the following:

Telephone: +65 6248 0263
Email: Q0VUQHN1c3MuZWR1LnNn
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