Singapore University of Social Sciences

Supply Chain Cross-Functional Drivers and Performance Benchmarking

Supply Chain Cross-Functional Drivers and Performance Benchmarking (CET304)

Applications Open: 23 April 2020

Applications Close: 03 September 2020

Next Available Intake: 17 September 2020

Course Types: Short Course, SkillsFuture Series

Language: English

Duration: 1 day

Fees: $650

Area of Interest: Business Administration

Schemes: Lifelong Learning Credit (L2C)

Funding: SkillsFuture

School/Department: Centre for Continuing & Professional Education

Next Available Intakes: 17 September & 05 November 2020
Duration: 1 day
Level: Advanced

Venue: Singapore University of Social Sciences
Minimum number to run: 25 participants (To be updated by SUSS)


This course examines the cross-functional drivers of supply chain performance – sourcing, information and pricing. We look at outsourcing decisions in a supply chain and consider the associated benefits and risks. We focus on the role and importance of IT to the success of a supply chain. We discuss the application of pricing and revenue management in maximising supply chain profits. We focus on the problems associated with the lack of coordination on a supply chain due to the bullwhip effect, which results in higher costs throughout the supply chain and degradation of customer service level. We look at the importance of benchmarking for improving supply chain performance and introduce the Supply Chain Operations Reference (SCOR) approach to benchmarking and best practice implementation.

Learning Outcomes

A. Knowledge and Understanding (Theory Component)

At the end of this course, participants should be able to:

  • Discuss the considerations in outsourcing a supply chain function.
  • Describe the applications of supply chain IT and the processes that they enable.
  • Discuss the obstacles to coordination in a supply chain and the managerial levers to achieve coordination.
  • Explain the need for benchmarking supply chain performance.

B. Key Skills (Practical Component)

At the end of this course, participants should be able to:

  • Solve for optimal pricing strategies for different market segments.
  • Discuss the conditions under which revenue management tactics can be effective.
  • Describe the industry practices for improving coordination in a supply chain.
  • Apply SCOR to benchmark the performance of a supply chain.

Schedule and Topics

09:00 – 09:15Course Overview
09:15 – 10:30Role of Sourcing in a Supply Chain
In-House or Outsource / Risks of Outsourcing
Role of IT in a Supply Chain
The Supply Chain IT Framework
10:30 – 10:45 Break
10:45 – 12:15Role of Pricing and Revenue Management in a Supply Chain
Effective Revenue Management Tactics for Various Market Conditions
12:15 – 13:30Lunch
13:30 – 15:30Effects of Lack of Coordination in a Supply Chain
The Beer Game
Obstacles and Levers to Coordination in a Supply Chain
Industry Practices for Improving Coordination
15:30 – 15:45Break
15:45 – 17:45Supply Chain Benchmarking
Supply Chain Operations Reference (SCOR) Model
Exercise on Application of SCOR Model
17:45 – 18:00Assessment


Written Quiz


Attendees have to bring along their own laptop.

About the Trainer

Dr ZahraeiDr Zahraei is currently a lecturer in the Logistics and Supply Chain Management Programme within the School of Business at the Singapore University of Social Sciences (SUSS). Prior to joining SUSS, he worked as an assistant professor at the Worldwide College of Business of the Embry-Riddle Aeronautical University (ERAU). Before joining the ERAU, he was a logistics and transportation systems postdoctoral research fellow in the Singapore University of Technology and Design, and supply chain management research fellow at Nanyang Technological University (NTU) in Singapore.

Dr Zahraei holds a Ph.D. in Logistics and Supply Chain Management from NTU. His main teaching interests are in supply chain management, quantitative modelling, operations management, and transportation planning. His research interests include supply chain management, freight management, sustainability in logistics and transportation systems, and urban logistics.

Application Procedures

Please submit the following documents to Y2V0QHN1c3MuZWR1LnNn:

  1. Coloured copy (back and front) of NRIC for Singaporeans and PRs, or "Employment"/"S" Pass for foreign applicant
  2. Recent payslip or income statement (For WTS scheme only)
  3. Application form

Course Fee

International ParticipantsS'poreans (aged below 40) and PRsSkillsFuture Mid-Career Enhanced Subsidy1
(S'poreans aged 40 and above)
Workfare Training Support2
(S'poreans aged 35 and above, and earn ≤ $2,000 per month)
Enhanced Training Support for SMEs3
Full Course fee (A)$650$650$650$650$650
SSG grant (70%) (B)-($455)($455)($455)($455)
Nett course fee (A) - (B) = (C)$650$195$195$195$195
7% GST on nett course fee (D)$45.50$13.65$13.65$13.65$13.65
Total nett course fee payable, including GST (C) + (D) = (E)$695.50$208.65$208.65$208.65$208.65
Less additional funding if eligible under various schemes (F)--($130)($162.50)($130)
Total nett course fee payable, including GST, after additional funding from the various funding schemes (E) - (F) = (G)$695.50$208.65$78.65$46.15$78.65

1 Mid-Career Enhanced Subsidy: Singaporeans aged 40 and above may enjoy subsidies up to 90% of the course fees.
2 Workfare Training Support: Singaporeans aged 35 and above (13 years and above for Persons with Disabilities) and earning not more than $2,000 per month may enjoy subsidies up to 95% of the course fees. All other benefits e.g. Training Allowance, Training Commitment Award are not applicable to SUSS funded courses under the Scheme.
3 Enhanced Training Support for SMEs: SME-sponsored employees (Singaporean Citizens and PRs) aged 21 and above may enjoy subsidies up to 90% of the course fees.

  • Participants are required to achieve at least 75% attendance and/or sit and pass any prescribed examinations/assessments or submit any course/project work (if any) under the course requirement.
  • The course fees are reviewed annually and may be revised. The University reserves the right to adjust the course fees without prior notice. Singapore University of Social Sciences reserves the right to amend and/or revise the above schedule without prior notice.

For clarification, please contact the Centre for Continuing and Professional Education (CCPE) via the following:

Telephone: +65 6248 0263
Email: Q0VUQHN1c3MuZWR1LnNn
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