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Lazada-SUSS E-Commerce Series

Improve your E-Commerce skills and techniques

Grow Your Online Business

The Lazada-SUSS Workshop in E-Commerce is proudly curated by both Lazada Singapore and SUSS. In this workshop, you'll get to master the fundamentals of marketing, engagement, digital branding and platform selling techniques that will help take your online business to another level.



Who is This for?

Whether you already own an online store, or a small business owner who’s keen to start offering your products and services through a digital medium, the Lazada-SUSS Workshop on E-Commerce will help you leverage the rapid growth of e-commerce in Singapore and South-east Asia. Come see why more and more businesses are beginning to explore the new possibilities of a digital marketplace.

Course Schedule

The workshop uniquely delivers topics that emphasises practice over theory, helping you gain essential skills to manage your online store successfully.
 

LAZADA-SUSS Certificate in E-Commerce (Level 1)

Venue: Online classes

DateTimeTopic
18 March 20212.00pm - 6.00pmMarketing for Small Online Business Part 1
  • Understanding the foundations of marketing: why it matters for small business
  • Appreciation of brand management: how small online business can benefit
19 March 20219.00am - 1.00pmMarketing for Small Online Business Part 2
  • Understanding consumer behaviour: the impact on small online business
  • Creating customer relationship: benefits for building customer loyalty
2.00pm - 6.00pmLearn to get traffic on Lazada Platform (by Lazada)


LAZADA-SUSS Certificate in E-Commerce (Level 2) – Data-Mining for Decision Making

Venue: Singapore University of Social Sciences, 463 Clementi Road, Singapore 599494

DateTimeTopic
21 January 20219.00am - 6.00pmData Mining for Decision Making
  • Fundamental of Data Mining
  • Association and Clustering
  • Hands-on with IBM SPSS Modeler
  • Predictive Modelling I
  • Predictive Modelling II
22 January 20212.00pm - 6.00pmHow to leverage the knowledge of Business Advisor in Lazada to make better decisions


LAZADA-SUSS Certificate in E-Commerce (Level 2) – Digital Branding and Engagement

Venue: Online classes

DateTimeTopic
1 March 20212.00pm - 6.00pmDigital Branding & Engagement Strategy for Small Business and Entrepreneurs Part 1
  • Developing your own digital brand strategy framework: making a difference
  • Defining suitable communication elements for the digital brand identity: how to look attractive yet not confusing
2 March 20219.00am - 1.00pmDigital Branding & Engagement Strategy for Small Business and Entrepreneurs Part 2
  • Identifying digital and non-digital touch points: how to create maximum impact
  • Using touch points to engage target audience: how to build brand interest
2.00pm - 6.00pmHow to encourage repurchase and engagement on the Lazada Platform

* SUSS reserves the right to amend and/or revise the above schedule without prior notice.


About the Trainers

Dr Lau Kong CheenDr Lau Kong Cheen
Dr Lau is a Senior Lecturer at the School of Business, under the Marketing Programme. His key areas of interest and expertise is in brand management, digital marketing, business strategy and consumer behaviour.

Prior to joining SUSS, Dr Lau has spent more than 10 years in the industry with experience spanning across public and private sectors. He has had immense exposure in consulting, market research in consumer insights, business development and client marketing. He has consulted for clients from MNCs and SMEs in the region. As part of his consulting practice, he has also conducted multiple training workshops for many of his clients to help them to reflect and generate ideas based on concepts learnt. Dr Lau holds a PhD in Marketing from the Curtin University in Australia coupled with a MBA (with Distinction) from the University of Surrey (UK). He completed his undergraduate studies with a Bachelor of Engineering degree with Honours from the Nanyang Technological University of Singapore. More Information >

Ms Jess TanMs Jess Tan
Ms Jess Tan is a Senior Faculty and Lecturer in the School of Business Unit at the Singapore University of Social Sciences. She has more than fifteen years of experience in data analysis and data mining. She had previously worked in the private and public sectors, leading and spearheading several analytics initiatives. Her main research and teaching interests are in applications of data mining and learning analytics. More Information >

Chua Wei LunMr Chua Wei Lun
Mr Chua is the Head of Seller Engagement at Lazada Singapore. He is a passionate trainer with 8 years of training experience and has nearly 3 years of Commerce exposure in Lazada. He is also a pioneer in launching Lazada University Programmes in Singapore.

 

Jimmy WongDr Jimmy Wong
Dr Wong is a Senior Lecturer at the School of Business. Prior to his academic career, Dr Wong worked for various corporations across a wide range of industries including FMCG, electronics, and pharmaceutical. His expertise in the area of sales and marketing management was developed during his employment at multinational companies such as Unilever and Johnson & Johnson. To enhance his skills, he pursued an MBA program at Nanyang Business School (NTU) in Singapore followed by a PhD in Consumer Research at the University of Illinois (USA). Since then, Dr Wong had lectured in different universities across the USA, Australia, and Singapore, and his research was published in various business journals including Journal of Services Research and the European Journal of Marketing. Now, lecturing in SUSS, he continues to participate in part-time consulting projects with local enterprises and adopts an industry-led approach in his classes. More Information >

Course Fee

LAZADA-SUSS Certificate in E-Commerce (Level 1)

International ParticipantsS'poreans (aged below 40) and PRs

SkillsFuture Mid-Career Enhanced Subsidy1
(S'poreans aged 40 and above)
Enhanced Training Support for SMEs2
Full Course fee (A)$700$700$700$700
SSG grant (70%) (B)-($490)($490)($490)
Nett course fee (A) - (B) = (C)$700$210$210$210
7% GST on nett course fee (D)$49$14.70$14.70$14.70
Total nett course fee payable, including GST (C) + (D) = (E)$749.00$224.70$224.70$224.70
Less additional funding if eligible under various schemes (F)--($140)($140)
Total nett course fee payable, including GST, after additional funding from the various funding schemes (E) - (F) = (G)$749$224.70$84.70$84.70

LAZADA-SUSS Certificate in E-Commerce (Level 2) – Data-Mining for Decision Making

International ParticipantsS'poreans (aged below 40) and PRsSkillsFuture Mid-Career Enhanced Subsidy1
(S'poreans aged 40 and above)
Enhanced Training Support for SMEs2
Full Course fee (A)$650$650$650$650
SSG grant (70%) (B)-($455)($455)($455)
Nett course fee (A) - (B) = (C)$650$195$195$195
7% GST on nett course fee (D)$45.50$13.65$13.65$13.65
Total nett course fee payable, including GST (C) + (D) = (E)$695.50$208.65$208.65$208.65
Less additional funding if eligible under various schemes (F)--($130)($130)
Total nett course fee payable, including GST, after additional funding from the various funding schemes (E) - (F) = (G)$695.50$208.65$78.65$78.65

LAZADA-SUSS Certificate in E-Commerce (Level 2) – Digital Branding and Engagement

International ParticipantsS'poreans (aged below 40) and PRsSkillsFuture Mid-Career Enhanced Subsidy1
(S'poreans aged 40 and above)
Enhanced Training Support for SMEs2
Full Course fee (A)$700$700$700$700
SSG grant (70%) (B)-($490)($490)($490)
Nett course fee (A) - (B) = (C)$700$210$210$210
7% GST on nett course fee (D)$49$14.70$14.70$14.70
Total nett course fee payable, including GST (C) + (D) = (E)$749.00$227.70$227.70$227.70
Less additional funding if eligible under various schemes (F)--($140)($140)
Total nett course fee payable, including GST, after additional funding from the various funding schemes (E) - (F) = (G)$749$224.70$84.70$84.70

1 Mid-Career Enhanced Subsidy: Singaporeans aged 40 and above may enjoy subsidies up to 90% of the course fees.
2 Enhanced Training Support for SMEs: SME-sponsored employees (Singaporean Citizens and PRs) aged 21 and above may enjoy subsidies up to 90% of the course fees.

  • Participants are required to achieve at least 75% attendance and/or sit and pass any prescribed examinations/assessments or submit any course/project work (if any) under the course requirement.
  • Participants are required to complete all surveys and feedbacks related to the course
  • The course fees are reviewed annually and may be revised. The University reserves the right to adjust the course fees without prior notice.
  • Singapore University of Social Sciences reserves the right to amend and/or revise the above schedule without prior notice

Certificate

Participant will receive a Lazada-SUSS Certificate in E-Commerce upon fulfilling course requirements.

Application Procedure

Please submit the following documents to cet@suss.edu.sg by the application deadline:

  1. Coloured copy (back and front) of NRIC for Singaporeans and PRs, or "Employment"/"S" Pass for foreign applicant
  2. Application form

Application Close:

  • LAZADA-SUSS Certificate in E-Commerce (Level 1): 4 March 2021
  • LAZADA-SUSS Certificate in E-Commerce (Level 2) - Data-Mining for Decision Making: 7 January 2021
  • LAZADA-SUSS Certificate in E-Commerce (Level 2) - Digital Branding and Engagement: 15 February 2021

Enhanced Training Support for SMEs

To be eligible for the company sponsored "Enhanced Training Support for SMEs", please also submit the following documents:

  • SME Declaration Letter
  • ACRA or Skillsconnect profile to prove that the SME meeta all of the following eligibility criteria:
    • Registered or incorporated in Singapore
    • At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
    • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
    • Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
    • Trainees must be Singapore Citizens or Singapore Permanent Residents


Why People Love the Programme


"Provided real‐life local company examples that we can relate." – Alexius.

"With the training, I am able to continue my business even in difficult times." – Lisa.

Enquiries

For enquiries on the programme, please reach out to the Centre for Continuing and Professional Education at +65 6248 0263 / CET@suss.edu.sg.



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