Lazada-SUSS Workshop in Ecommerce is a jointly curated workshop by Lazada and SUSS. In this workshop, small online business owners will learn about marketing, digital branding and engagement strategies, and Ecommerce platform selling techniques. Participants will take away new insights that are applicable to their small online businesses, uplift their online business performance and add value to their entire business ventures.
|Day 1||1.30pm - 5.30pm||Digital Branding & Engagement Strategy for Small Business and Entrepreneurs by Dr Lau Kong Cheen|
|Day 2||1.30pm - 5.30pm|
|Day 3||1.30pm - 5.30pm||Marketing for Small Online Business by Dr Jimmy Wong|
|Day 4||8.45am - 12.30pm|
|Day 4||1.30pm - 5.30pm||eCommerce Platform Selling Techniques by Mr Chua Wei Lun|
- Attendees have to bring along their own laptop
Dr Jimmy Wong
Dr Wong is a Senior Lecturer at the School of Business. Prior to his academic career, Dr Wong worked for various corporations across a wide range of industries including FMCG, electronics, and pharmaceutical. His expertise in the area of sales and marketing management was developed during his employment at multinational companies such as Unilever and Johnson & Johnson. To enhance his skills, he pursued an MBA program at Nanyang Business School (NTU) in Singapore followed by a PhD in Consumer Research at the University of Illinois (USA). Since then, Dr Wong had lectured in different universities across the USA, Australia, and Singapore, and his research was published in various business journals including Journal of Services Research and the European Journal of Marketing. Now, lecturing in SUSS, he continues to participate in part-time consulting projects with local enterprises and adopts an industry-led approach in his classes.
Dr Lau Kong Cheen
Dr Lau is a Senior Lecturer at the School of Business, under the Marketing Programme. His key areas of interest and expertise is in brand management, digital marketing, business strategy and consumer behaviour.
Prior to joining SUSS, Dr Lau has spent more than 10 years in the industry with experience spanning across public and private sectors. He has had immense exposure in consulting, market research in consumer insights, business development and client marketing. He has consulted for clients from MNCs and SMEs in the region. Some of the clients that he has consulted for include Cerebos, Kesawan Bank, Resorts World, Toyota, Bonia, Bata, Skechers, 4 Fingers, Bio-Essence, Parkway Cancer Centre, Marina Bay Sands, Marina Link Mall, Changi Airport Group, Tru-Marine, SPRING, Singapore Turf Club, Singapore Technologies and IE Singapore. As part of his consulting practice, he has also conducted multiple training workshops for many of his clients to help them to reflect and generate ideas based on concepts learnt.
Dr Lau has also been an active speaker contributing and sharing his knowledge in brand building and consumer insights at multiple conferences and seminars in Singapore and in the region. In addition, as a thought leader in branding, Dr Lau has also published several of his research pertaining to brand strategy in top international journals.
Dr Lau holds a PhD in Marketing from the Curtin University in Australia coupled with a MBA (with Distinction) from the University of Surrey (UK). He completed his undergraduate studies with a Bachelor of Engineering degree with Honours from the Nanyang Technological University of Singapore.
|International Participants||S'poreans and PRs|
(aged below 40)
|SkillsFuture Mid-Career Enhanced Subsidy1|
(S'poreans aged 40 and above)
|Workfare Training Support2|
(S'poreans aged 35 and above, and earn ≤ $2,000 per month)
|Enhanced Training Support for SMEs3|
|Full Course fee (A)||$1400||$1400||$1400||$1400||$1400|
|SSG grant (70%) (B)||-||($980)||($980)||($980)||($980)|
|Nett course fee (A) - (B) = (C)||$1400||$420||$420||$420||$420|
|7% GST on nett course fee (D)||$98||$29.40||$29.40||$29.40||$29.40|
|Total nett course fee payable, including GST (C) + (D) = (E)||$1498||$449.40||$449.40||$449.40||$449.40|
|Less additional funding if eligible under various schemes (F)||-||-||($280)||($350)||($280)|
|Total nett course fee payable, including GST, after additional funding from the various funding schemes (E) - (F) = (G)||$1498||$449.40||$169.40||$99.40||$169.40|
1 Mid-Career Enhanced Subsidy: Singaporeans aged 40 and above may enjoy subsidies up to 90% of the course fees.
2 Workfare Training Support: Singaporeans aged 35 and above (13 years and above for Persons with Disabilities) and earning not more than $2,000 per month may enjoy subsidies up to 95% of the course fees.
3 Enhanced Training Support for SMEs: SME-sponsored employees (Singaporean Citizens and PRs) aged 21 and above may enjoy subsidies up to 90% of the course fees.
Training Location: 8 Shenton Way #01-02 AXA Tower Singapore (068811) - Lazada Visitor Center
Upon completion of all courses, and attainment of the course requirements, participant will receive a Lazada-SUSS Workshop Certificate in Ecommerce.
Please submit the following documents to Y2V0QHN1c3MuZWR1LnNn:
- Coloured copy (back and front) of NRIC for Singaporeans and PRs, or "Employment"/"S" Pass for foreign applicant
- Recent payslip or income statement (For WTS scheme only)
- Application form
For SkillsFuture credit, please refer to http://www.skillsfuture.sg/credit. Please note that SkillsFuture credit must be approved by SSG before course payment.
Centre for Continuing and Professional Education at +65 6248 0263 / Q0VUQHN1c3MuZWR1LnNn.