The graduate programmes in digital marketing cater to the emerging industrial need for digital marketing talents, and aim to nurture highly specialised digital marketing practitioners who are innovative, agile and systematic. The programmes offer a wide range of digital marketing courses and a focused digital marketing curriculum to equip our students with up-to-date digital marketing theories and ready-to-apply digital marketing practices.
The Master of Digital Marketing programme intends to provide a formal and structured learning in digital marketing. It offers a choice of three tracks to accommodate different learning needs, and supports upskilling to meet work challenges posed by advancements in marketing technologies and innovations.
Unique Features of the Programme
- The programme is stackable and the students can learn at their own pace. They can progress from Graduate Certificate in Digital Marketing (GCDM) to Graduate Diploma in Digital Marketing (GDDM), and eventually to Master of Digital Marketing (MDMK), Master of Management (Digital Marketing) or Master of Social Sciences (Digital Marketing).
- The programme has three tracks catering to different learning needs — the generic Digital Marketing track, the Analytics track and the Design track.
- Courses are co-lectured by both SUSS faculty members and industry elites from top technology companies.
- Courses in the programme also prepare learners to obtain widely recognised industrial accreditation such as Google Ads Certification, Google IQ Certification and Facebook Blueprint Certification.
Meet the Head of Programme at the live dialogue session to find out more and have your questions answered. Register now!