SUSS-Brand Challenge 2019


You are to form a team of three to four to develop a branding strategy for a real-world leading brand. A free-of-charge workshop will be conducted for advising and coaching. A site visit will be organised to the assigned brand for you to interact with the senior executives there. A maximum of six shortlisted teams will deliver a presentation on their proposals to a judging panel of branding experts.

All submissions must be prepared in English and sent to An acknowledgment may be expected within three working days.

Submission guide to be shared during the briefing session on 5 July 2019 and to be posted on the event website after the session. 


Finalists are eligible for provisional offer of admission into the full-time Bachelor of Science in Marketing with Minor programme at SUSS (terms and conditions apply).

ChampionSGD$3,000 worth shopping vouchers
1st Runner upSGD$2,000 worth shopping vouchers
2nd Runner upSGD$1,000 worth shopping vouchers

All finalists will also receive a Certificate of Merit.

All participants will receive a Certificate of Participation. Participants who attended the site visit will receive an additional Certificate of Accomplishment.

Important Dates

Briefing and Workshop
Event Rundown:
  • Explaining the submission format requirements
  • Offering guidance on preparation of proposals
Venue: SRC4.15-4.16, Level 4, BLK C, SUSS, 461 Clementi Road, Singapore 599491
5 July 2019 (Fri), 2.30-5.30pm
Closing Date for Registration
(late registration will be considered on a case-by-case basis)
28 June 2019 (Fri)
Closing Date for Proposal Submission15 August 2019 (Wed)
Final Presentation
Venue: SUSS (TBC)
Mid-September 2019

All participants are HIGHLY ENCOURAGED to attend all events.

Back to top