Brand Challenge 2020


SUSS-Brand Challenge 2020


You are to form a team of three to five to develop a branding strategy for a real-world leading brand. A free-of-charge workshop will be conducted for advising and coaching. A maximum of eight shortlisted teams will deliver a presentation on their proposals to a judging panel of branding experts.

All submissions must be prepared in English and sent via email An acknowledgment may be expected within three working days.


Finalists are eligible for provisional offer of admission into the full-time Bachelor of Science in Marketing with Minor programme at SUSS (terms and conditions apply).

ChampionSGD$3,000 worth shopping vouchers
1st Runner upSGD$2,000 worth shopping vouchers
2nd Runner upSGD$1,000 worth shopping vouchers

Certificates will be given to all participants.

Important Dates

Briefing and Workshop

(This event may be rescheduled or replaced by virtual seminars subject to the MOE advisory on COVID-19 outbreak.)

Event Rundown:
  • Explaining the submission format requirements
  • Offering guidance on preparation of proposals
Venue: SUSS, 463 Clementi Road, Singapore 599494
12 June 2020 (Fri), 2.30-5.30pm
Closing Date for Registration
(late registration will be considered on a case-by-case basis)
5 June 2020 (Fri)
Closing Date for Proposal Submission15 August 2020 (Sat)
Final Presentation
Venue: SUSS (TBC)
18 September 2020 (Fri)

All participants are HIGHLY ENCOURAGED to attend all events.

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