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Launch Of Supply Chain Challenge 2013

The Supply Chain Challenge (SCC) 2013 was launched to great fanfare at SIM University (UniSIM) on 2 May 2013. A tripartite initiative of the Singapore Logistics Association (SLA), SPRING Singapore and UniSIM, the SCC is a national, pre-university case competition organised with the objectives of increasing awareness of the logistics industry among tertiary students and encouraging young talent to join the industry.

Welcoming an audience of about 300, Professor Cheong Hee Kiat, President of UniSIM, expressed his delight at the turnout and noted that Singapore is riding the wave of rapid growth of Asia’s logistics and supply chain industry, which bodes well as the island-state aspires to be a leading global integrated logistics hub. He thanked SLA for partnering UniSIM for the Bachelor of Science in Logistics and Supply Chain Management programme offered by the School of Business and for its concerted efforts to promote professionalism and excellence in Singapore’s logistics industry.


Equally enthused with the second instalment of the SCC was Mr Quek Keng Liang, Chairman of SLA. Commenting on the success of the inaugural 2012 edition which saw nearly 60 entries, Mr Quek shared that the stakes have been upped this year with the expansion of the competition to having five finalist teams mentored by logistics professionals from partner small and medium enterprises (SMEs). Cash prizes have also been increased for the top three winners. 

An engaging panel discussion themed Connecting Young Talent and SMEs for Growth then took place, with Mr Max Ee, SLA Lead for SCC 2013, as moderator. The panel members included Mr Quek; Ms Choy Sauw Kook, Assistant Chief Executive of SPRING Singapore; Mr Stanley Lim, Chief Operating Officer of Addicon Logistics Management; and Ms Ong Jia Li, the team leader of last year’s winning entry. The programme ended with Professor Cheong, Mr Quek and Ms Choy taking to the stage for the symbolic launch of SCC 2013.

(From left) Moderator and panellists of the discussion: Mr Max Ee, Mr Quek Keng Liang, Mr Stanley Lim, 
Ms Choy Sauw Kook, and Ms Ong Jia Li.

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