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Launch Of Supply Chain Challenge 2014

The third season of the Supply Chain Challenge (SCC) 2014 got off to a flying start on 7 May 2014. Jointly organised by SIM University (UniSIM) and the Singapore Logistics Association (SLA), with support from SPRING Singapore, the SCC is a national, pre-university case competition aimed at raising awareness of the logistics industry and promoting logistics as a career choice among young people.

Welcoming some 400 guests and students at the launch event, Associate Professor Lee Pui Mun, Dean of UniSIM's School of Business (SBIZ), expressed delight at the increase in the number of participating teams each year since the inaugural edition in 2012. Acknowledging SLA as a valued partner of SBIZ's Logistics and Supply Chain Management programme, Associate Professor Lee noted the programme's healthy demand with an enrolment of some 700, out of more than 4,000 SBIZ students.

In his opening address, Mr Quek Keng Liang, Chairman, SLA, welcomed the Institute of Technical Education College East's participation for the first time, joining the five Singapore polytechnics in the competition. He encouraged participants to come up with innovative solutions for the Challenge and introduced the six logistics companies – Ban Choon Marketing, CKE Manufacturing, CWT Integrated, GLE Logistics, Griffin Kinetic and Mandailink Logistics – that will be mentoring six finalist teams in the July Grand Finals. Mr Max Ee, SLA lead for SCC 2014, then explained the details of the Challenge, highlighting the opportunity to work on real-life industry challenges crafted by the mentor companies.

The session continued with the Young Logistics Professionals Forum, featuring two industry speakers, Ms Roxane Desmicht, Senior Director, Corporate Supply Chain Asia Pacific, Infineon Technologies; and Mr Syed Shah, Editor, Logistics Insight Asia, Contineo Media Pte Ltd. Discussing the topic 'Emerging Trends and Career Opportunities in Logistics and Supply Chain Management', the speakers provided much insight into the industry as they drew from their knowledge and industry experience. The engaging session saw the two speakers fielding questions from the audience, facilitated by the Pigeonhole application – a conference question and answer tool on the mobile web. In closing, Mr Quek and Associate Professor Lee took a selfie with the audience in the background, followed by the firing of confetti for the symbolic launch of SCC 2014. The selfie became the first post on SCC's Instagram account.

A group selfie with (front row, from right) Mr Syed Shah, Ms Roxane Desmicht, Associate Professor Lee Pui Mun
and Mr Quek Keng Liang to commemorate the launch of SCC2014.

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