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Launch Of Supply Chain Challenge 2015

On 6 May 2015, the fourth edition of Supply Chain Challenge (SCC), with the theme Revolutionise Logistics, Transform Business, was launched to great fanfare. Jointly organised by the Singapore Logistics Association (SLA) and SIM University (UniSIM), with support from SPRING Singapore, SCC is a national tertiary case competition aimed at raising awareness of the logistics industry and promoting logistics and supply chain management as a career choice among young people.

Welcoming an audience of about 400 students from the five polytechnics and Institute of Technical Education, UniSIM President Professor Cheong Hee Kiat spoke of the need for logistics companies to deepen their capabilities to provide high-value services and continuously innovate to compete in the global market. He highlighted the importance of remaining relevant in an ever-evolving world and how UniSIM ensures this for its students through the practice-oriented focus in our offerings, including our Bachelor of Science in Logistics and Supply Chain Management programme which was developed in collaboration with SLA.

In his speech, guest-of-honour Senior Minister of State (SMS) for Trade & Industry and National Development, Mr Lee Yi Shyan, said that skilled talent is crucial for the long-term success of a company in the logistics sector. Recognising this, the government has put in place initiatives such as the SkillsFuture Earn and Learn Programme to support talent development for this sector.

During the Young Logistics Professional Forum segment of SCC 2015, the two speakers – Dr Owen Yue, Secretary General of Hong Kong Logistics Association, and Mr Paul Lim, Founder/ President of Supply Chain Asia – shared insights on talent development issues confronting both Hong Kong and Singapore.

SMS Lee, Professor Cheong and SLA Chairman Mr Stanley Lim, then took to the stage for the symbolic launch of SCC 2015 where multi-coloured lights from pedestals were activated synchronously at the end of a lively countdown. Providing a glimpse of the latest innovations in the supply chain industry, a remote-controlled drone – fitted with a video camera – was flown and it transmitted live images of the event directly to a screen at the venue, much to the delight of the audience.

(Front row, from left) Professor Cheong, SMS Lee and Mr Lim activating the launch mechanism.

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