On 10 April 2013, SIM University (UniSIM), through the UniSIM Centre for Chinese Studies (UCCS), signed a memorandum of understanding (MOU) with the Singapore Film Society (SFS) at a ceremony held at The Arts House, with Professor Eddie Kuo, Director of UCCS; and Mr Kenneth Tan, Chairman of SFS, as signatories.
Under the MOU, UniSIM and SFS will cooperate to organise an annual Singapore Chinese Film Festival (SCFF) with the objective of promoting Chinese films and culture as well as fostering dialogues with artistes and film-making talents from Chinese-speaking regions. According to Professor Kuo, UCCS aims to advocate the concept of Cultural China through the SCFF and to introduce to the Singaporean audience a Chinese-speaking world that is culturally-diverse, sophisticated and contemporary.
Some 30 representatives from UniSIM and the media were present to witness the MOU signing ceremony as well as the press launch of the inaugural SCFF.
The film festival, co-organised by UCCS and SFS will run from 26 April to 5 May 2013 at the Cathay Cineplex Cineleisure Orchard and The Arts House, showcasing a selection of 10 Singapore premiere films from Hong Kong, Taiwan and China.
Complementing the festival will be two talkies panels featuring local and overseas filmmakers.
(From left) Mr Kenneth Tan, Chairman of SFS; and Prof Eddie Kuo, Director of UCCS, sealing the agreement to jointly promote a better understanding of the Chinese language and culture.