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UniSIM Lecturer Dr Jenson Goh Wins Third Prize In CEEMAN Case Writing Competition 2015

SIM University (UniSIM) lecturer Dr Jenson Goh has clinched the third prize in the CEEMAN Case Writing Competition 2015, organised by CEEMAN – an international association for management development, and Emerald Group Publishing – a global publisher of academic journals and books. The competition aimed to encourage and promote the development of high-quality teaching case material relevant for the realities of dynamic and emerging economies, and promote the development of case-writing capabilities in those countries.

Dr Goh's case – which he co-authored with Professor Adrian Saville and Dr Caren Scheepers from the University of Pretoria in South Africa – was one of 76 entries, submitted by 154 authors and co-authors from 93 institutions in 42 countries. Based on the competition criteria, 30 cases were shortlisted for evaluation by the jury comprising Professor Vladimir Nanut from MIB School of Management, Italy; Professor Al Rosenbloom from Dominican University, USA; and Professor Leif Sjoblom from IMD Business School, Switzerland, who determined the top three winners of the award.

Dr Goh's teaching case entitled “Preserving the Delicate Balance to Manage a Thriving Business in South Africa – the Adventure of OneLogix” described how OneLogix Group, a niche logistics provider in South Africa, balanced its needs to be entrepreneurial, while maintaining efficiencies, to survive – and to ultimately thrive – in a highly competitive, uncertain and volatile business environment. Students can view OneLogix Group's challenge of balancing competing demands through the eyes of its Chief Executive Officer (CEO), Mr Ian Lourens. With his retirement as CEO on the horizon and the listed company facing increasingly demanding legislation and regulations, Mr Lourens had recognised that OneLogix Group was challenged with the task of maintaining this critical, but delicate, balance to sustain its success that had been built up steadily from the early 2000s. Students are expected to discuss the challenges and opportunities, as well as suggest solutions to address this management challenge as captured in the case study.

Dr Goh received his prizes comprising €500, 30% scholarship for participation in one of the CEEMAN faculty development programmes, and a 12-month free subscription to an Emerald subject collection at an award ceremony held on 23 September 2015 at Almaty, Kazakhstan.

This is the second time that Dr Goh, a lecturer in UniSIM's Business programme, has won a prize in this annual competition. In 2014, he was the first runner-up with his case study entitled "Mastering the Art of Managing a Conglomerate Business Empire in Myanmar", which he co-authored with UniSIM's Centre for Applied Research colleagues Adjunct Professor Manohar Sabnani, Associate Professor Randolph Tan and Ms Tan Siew Peng.

(From left) Professor Irina Sennikova, Board member, CEEMAN, and Rector, Riga International School of Economics and Business Administration; Dr Jenson Goh; Mr Alec Egan, Vice President, South Europe and Eastern Europe, Emerald Group Publishing Limited; and Ms Olga Veligurska, Director, CEEMAN.


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