Applications Open: 19 November 2020
Applications Close: 19 March 2021
Next Available Intake: July 2021
Programme Type: Full-time Undergraduate
Fees: View More Details on Fees
Area of Interest: Business Administration
School/Department: School of Business
The Marketing Major-Minor programme provides foundational business knowledge and basic training in the marketing function. Using real-life contexts, our students learn to conceptualise and position products in the market, appreciate how pricing policies and promotional strategies impact product success, and distribute and place ideas, goods and services to best satisfy individual consumers and fulfil organisational objectives. With these highly desired core marketing skills, our graduates can better help their companies succeed in the competitive marketplace.
Refer to general admission criteria for full-time undergraduate programmes. There will be additional admission criteria to better target students who are aligned to the educational philosophy of our full-time programmes. This will be done through interviews and selection tests.
There are also various types of financial aid available to students who need financial assistance. Please click here for more details.
Our students take Common Curriculum, business and marketing courses, courses in their selected minor and a case studies based strategy course, and complete an applied research project. They are also required to fulfil non-credit compulsory programme components such as a two-week overseas experience, a six-month work attachment, and a community engagement.
Students pursuing the full-time Major-Minor programmes are required to complete 200 credit units (cu), which include:
Accountancy
Algorithmic Development
Analytics
Business
Chinese Language
Communication
Contemporary China Studies
Criminology
Crisis Management
Data Science
Digital Content Marketing
Digital Media
English Language
English Literature
Entrepreneurship
Events Management
Facilities Management
Film Studies
Financial Technology
Human Factors
Human Resource Management
Information Technology
International Trade Management
Malay Language
Management
Military Studies
Mobile Application Development
Organisational Management
Outdoor Education
Physical Education
Political Science
Procurement Management
Psychology
Psychosocial Intervention
Public Sector Service Management
Sociology
Special Education
Supply Chain Management
Tamil Language
Translation
Work Study
Workplace Safety and Health
*Please select at least 1 field
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