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Bachelor of Science in Marketing with Minor

Provides foundational business knowledge and basic training in the marketing function.

Bachelor of Science in Marketing with Minor

Applications Open:  19 November 2020

Applications Close:  19 March 2021

Next Available Intake:  July 2021

Programme Type: Full-time Undergraduate

Fees: View More Details on Fees

Area of Interest: Business Administration

School/Department: School of Business

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Overview

The Marketing Major-Minor programme provides foundational business knowledge and basic training in the marketing function. Using real-life contexts, our students learn to conceptualise and position products in the market, appreciate how pricing policies and promotional strategies impact product success, and distribute and place ideas, goods and services to best satisfy individual consumers and fulfil organisational objectives. With these highly desired core marketing skills, our graduates can better help their companies succeed in the competitive marketplace.

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Admission Requirements

Refer to general admission criteria for full-time undergraduate programmes. There will be additional admission criteria to better target students who are aligned to the educational philosophy of our full-time programmes. This will be done through interviews and selection tests.

Financial Assistance

There are also various types of financial aid available to students who need financial assistance. Please click here for more details.

Programme Structure

Our students take Common Curriculum, business and marketing courses, courses in their selected minor and a case studies based strategy course, and complete an applied research project. They are also required to fulfil non-credit compulsory programme components such as a two-week overseas experience, a six-month work attachment, and a community engagement.

Students pursuing the full-time Major-Minor programmes are required to complete 200 credit units (cu), which include:

  • 40 cu of SUSS Core
  • 100 cu of Major Courses: 80 cu Compulsory Courses + 20 cu Elective Courses
  • 40 cu of Minor Courses
  • 20 cu of Integrative Courses

Curriculum

DOWNLOAD CURRICULUM PLAN
Module Types
SUSS CORE COMPULSORY
10 cu
SUSS CORE RESTRICTED
10 cu
SUSS CORE UNRESTRICTED
20 cu
COMPULSORY
100 cu
ELECTIVE
Minimum 10 cu and maximum 25 cu
~ GENERAL ELECTIVE ~
Minimum 0 cu and maximum 15 cu
MINOR COURSES

Accountancy

GENERAL ELECTIVE (MINOR) (Minimum 0 cu and maximum 5 cu)
MINOR CORE (20 cu)
MINOR ELECTIVE (Minimum 15 cu and maximum 20 cu)

Algorithmic Development

GENERAL ELECTIVE (MINOR) (5 cu)
MINOR CORE (20 cu)
MINOR ELECTIVE (15 cu)

Analytics

GENERAL ELECTIVE (MINOR) (Minimum 0 cu and maximum 5 cu)
MINOR CORE (30 cu)
MINOR ELECTIVE (Minimum 5 cu and maximum 10 cu)

Business

GENERAL ELECTIVE (MINOR) (5 cu)
MINOR CORE (20 cu)
MINOR ELECTIVE (15 cu)

Chinese Language

MINOR CORE (15 cu)
MINOR ELECTIVE (25 cu)

Communication

MINOR CORE (20 cu)
MINOR ELECTIVE (20 cu)

Contemporary China Studies

GENERAL ELECTIVE (MINOR) (5 cu)
MINOR CORE (20 cu)
MINOR ELECTIVE (15 cu)

Criminology

MINOR CORE (30 cu)
MINOR ELECTIVE (10 cu)

Crisis Management

MINOR CORE (30 cu)
MINOR ELECTIVE (10 cu)

Data Science

MINOR CORE (30 cu)
MINOR ELECTIVE (10 cu)

Digital Content Marketing

MINOR CORE (40 cu)

Digital Media

MINOR CORE (10 cu)
MINOR ELECTIVE (30 cu)

English Language

MINOR CORE (20 cu)
MINOR ELECTIVE (20 cu (10 cu level 3 courses))

English Literature

MINOR CORE (10 cu (Level 1))
MINOR ELECTIVE (30 cu (Minimum 10 cu at level 3))

Entrepreneurship

MINOR CORE (40 cu)

Events Management

MINOR CORE (30 cu)
MINOR ELECTIVE (10 cu)

Facilities Management

GENERAL ELECTIVE (MINOR) (5 cu)
MINOR CORE (30 cu)
MINOR ELECTIVE (5 cu)

Film Studies

GENERAL ELECTIVE (MINOR) (5 cu)
MINOR CORE (15 cu)
MINOR ELECTIVE (20 cu)

Financial Technology

MINOR CORE (30 cu)
MINOR ELECTIVE (10 cu)

Human Factors

MINOR ELECTIVE (40 cu)

Human Resource Management

MINOR CORE (25 cu)
MINOR ELECTIVE (15 cu)

Information Technology

MINOR CORE (40 cu)

International Trade Management

GENERAL ELECTIVE (MINOR) (Minimum 0 cu and maximum 5 cu)
MINOR CORE (25 cu)
MINOR ELECTIVE (Minimum 10 cu and maximum 15 cu)

Malay Language

GENERAL ELECTIVE (MINOR) (5 cu)
MINOR CORE (15 cu)
MINOR ELECTIVE (20 cu)

Management

GENERAL ELECTIVE (MINOR) (5 cu)
MINOR CORE (10 cu)
MINOR ELECTIVE (25 cu)

Military Studies

MINOR ELECTIVE (40 cu)

Mobile Application Development

MINOR CORE (40 cu)

Organisational Management

MINOR CORE (20 cu)
MINOR ELECTIVE (20 cu)

Outdoor Education

GENERAL ELECTIVE (MINOR) (5 cu)
MINOR CORE (35 cu)

Physical Education

GENERAL ELECTIVE (MINOR) (5 cu)
MINOR CORE (20 cu)
MINOR ELECTIVE (15 cu)

Political Science

MINOR CORE (20 cu)
MINOR ELECTIVE (20 cu)

Procurement Management

GENERAL ELECTIVE (MINOR) (Minimum 0 cu and maximum 5 cu)
MINOR CORE (30 cu)
MINOR ELECTIVE (10 cu)

Psychology

GENERAL ELECTIVE (MINOR) (5 cu)
MINOR CORE (10 cu)
MINOR ELECTIVE (25 cu)

Psychosocial Intervention

MINOR CORE (30 cu)
MINOR ELECTIVE (10 cu)

Public Sector Service Management

MINOR CORE (40 cu)

Sociology

GENERAL ELECTIVE (MINOR) (5 cu)
MINOR ELECTIVE (35 cu)

Special Education

MINOR CORE (40 cu)

Supply Chain Management

~ GENERAL ELECTIVE ~ (Minimum 0 cu and maximum 5 cu)
MINOR CORE (30 cu)
MINOR ELECTIVE (Minimum 5 cu and maximum 10 cu)

Tamil Language

MINOR CORE (25 cu)
MINOR ELECTIVE (15 cu)

Translation

MINOR CORE (20 cu)
MINOR ELECTIVE (20 cu)

Work Study

GENERAL ELECTIVE (MINOR) (Minimum 0 cu and maximum 35 cu)
MINOR ELECTIVE (Minumum 5 cu and maximum 40 cu)

Workplace Safety and Health

MINOR ELECTIVE (40 cu)
40 cu

*Please select at least 1 field

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