Bachelor of Science in Marketing with Minor

Provides foundational business knowledge and basic training in the marketing function.

Applications Open: 19 November 2018

Applications Close: 19 March 2019

Next Available Intake: 2019/07

Area of Interest: Business Administration

The Marketing Major-Minor programme provides foundational business knowledge and basic training in the marketing function. Using real-life contexts, our students learn to conceptualise and position products in the market, appreciate how pricing policies and promotional strategies impact product success, and distribute and place ideas, goods and services to best satisfy individual consumers and fulfil organisational objectives. With these highly desired core marketing skills, our graduates can better help their companies succeed in the competitive marketplace.

Download Brochure

The academic admission requirements to the full-time programme are: (a) at least three passes in H2 content subjects; or (b) a local polytechnic diploma, or an international baccalaureate diploma or a diploma from NUS High School; or (c) an equivalent of (a) or (b). Applicants with (c) have to submit SAT1 scores. There will be additional admission criteria to select students who are aligned to the educational philosophy of our full-time programmes. This will be done through interviews and selection tests.

There are also various types of financial aid available to students who need financial assistance. Please click here for more details.

Our students take Common Curriculum, business and marketing courses, courses in their selected minor and a case studies based strategy course, and complete an applied research project. They are also required to fulfil non-credit compulsory programme components such as a two-week overseas experience, a six-month work attachment, and a community engagement.

Students pursuing the full-time Major-Minor programmes are required to complete 200 credit units (cu), which include:

40 cu of SUSS Core
100 cu of Major Courses: 80 cu Compulsory Courses + 20 cu Elective Courses
40 cu of Minor Courses
20 cu of Integrative Courses

DOWNLOAD CURRICULUM PLAN

Module Types
SUSS CORE COMPULSORY	SCO101 Why Do Good? SCO103 New Empires: The Reach and Frontiers of the Tech Sector SCO201 Space, Place, People and the City	10 cu
SUSS CORE RESTRICTED	SCO111 Reasoning like a Sceptic SCO113 Why Work? SCO211 Science for Sustainability	10 cu
SUSS CORE UNRESTRICTED	GSP100 General Electives OEL302 Overseas Experiential Learning (Shanghai/Hangzhou) SCO151 Financial Crises and the Global Economy SCO153 Wired-Up SCO157 Empathy and Reflection SCO159 Story-telling and Story-making	20 cu
COMPULSORY	ACC202 Financial and Managerial Accounting ANL203 Analytics for Decision-Making BUS100 Business Skills and Management BUS105 Statistics BUS201 Contract and Agency Law BUS204 Business Excellence BUS489 Strategy for Business ECO201 Managerial Economics FIN303 Financial Management HRM203 Human Behaviour in Organisations LOG202 Managing Operations MKT202 Marketing Management MKT351 Consumer Behaviour MKT358 Integrated Marketing Communications MKT361 Business-to-Business Marketing MKT363 Services Marketing MKT390 Marketing Research MKT498 Selected Topics on Digital Transformation	100 cu
ELECTIVE Choose 4	BUS354 Customer Relationship Management BUS357 Starting and Managing a Business MKT352 Sales Management MKT353 Retail Management MKT354 Brand Management MKT355 Multivariate Analysis MKT360 Internet & Social Media Marketing MKT362 Pricing MKT364 Case Studies in Marketing Management MKT499 Marketing Applied Project	20 cu
MINOR COURSES	Accountancy MINOR CORE (20 cu) ACC201 Financial Accounting ACC203 Managerial Accounting ACC206 Financial Reporting ACC210 Accounting for Decision Making and Control MINOR ELECTIVE (20 cu) ACC208 Intermediate Financial Reporting ACC213 Introduction to Income Tax ACC217 Accounting Information Systems ACC302 Advanced Financial Reporting ACC305 Assurance and Attestation ACC306 Advanced Assurance and Attestation ACC307 Taxation of Companies and Partnerships ACC309 International Taxation and Tax Planning ACC311 Strategic Management Accounting ACC406 Topics in Assurance and Attestation ACC407 Financial Statement Analysis and Valuation Algorithmic Development MINOR CORE (20 cu) MTH103 Calculus and Statistics MTH104 Calculus and Algebra MTH207 Linear Algebra MTH208 Advanced Linear Algebra MINOR ELECTIVE (20 cu) MTH217 Numerical Methods and Advanced Calculus MTH305 Principles of Applied Probability MTH306 Further Applied Probability MTH355 Basic Mathematical Optimization MTH356 Advanced Mathematical Optimization Analytics MINOR CORE (20 cu) ANL303 Fundamentals of Data Mining ANL305 Association and Clustering ANL307 Predictive Modelling ANL309 Business Analytics Applications ANL312 Text Mining and Applied Project Formulation BUS107 Quantitative Methods MINOR ELECTIVE (20 cu) ANL201 Data Visualisation for Business ANL251 Python Programming ANL317 Business Forecasting ANL321 Statistical Methods ANL351 SAS Programming and its Application ANL451 Advanced Statistical Methods ICT321 Database Systems: Modelling and Design MKT355 Multivariate Analysis Art Education MINOR CORE (20 cu) BAE101 World Art and Social Spaces BAE103 Creative Drawing BAE201 Creative Painting BAE203 Study of Visual Images in Schools MINOR ELECTIVE (20 cu) BAE121 Graphic Design Essentials BAE207 Art and New Media Technologies BAE221 Creative Ceramics BAE301 Foundations in Art Education: Philosophy, Paradigm and Practice BAE303 Pedagogical Approaches in Art BAE307 Art Curriculum Planning BAE309 Assessment in Art and Design BAE311 Art Criticism BAE315 Creative Art Therapy and Education BAE388 Curatorial Practice in Context Business MINOR CORE (20 cu) BUS101 Management BUS204 Business Excellence FIN303 Financial Management MKT202 Marketing Management MINOR ELECTIVE (20 cu) ACC202 Financial and Managerial Accounting BUS103 Organisational Behaviour BUS105 Statistics BUS201 Contract and Agency Law BUS205 Company and Tort Law BUS351 Operations Management BUS353 Project Management BUS354 Customer Relationship Management BUS356 Business Negotiation BUS357 Starting and Managing a Business BUS360 Product/Service Innovation & Design BUS362 IT-Enabled Business Transformation ECO201 Managerial Economics ECO352 Political Economy of Asia Chinese Language MINOR CORE (20 cu) CCC101 Selected Readings in Chinese CCC103 Writing in Chinese: Major Genres and Styles CCC201 Modern Chinese Grammar and Rhetoric (现代华语语法与修辞) MINOR ELECTIVE (20 cu) CCC203 Issues in Contemporary China (当代中国专题研究) CLS113 Chinese Contemporary Literature (中国当代文学) CLS115 Applied Chinese Phonetics and Lexicology (实用华语语音与词汇) CLS301 Chinese Etymology (中国文字学) CLS306 Tang Poetry (唐诗专题) CLS307 Song Ci (宋词专题) CTI121 Fundamentals of Chinese-English Translation CTI122 Fundamentals of English-Chinese Translation Communication MINOR CORE (20 cu) COM101 Principles and Practice of Communication COM103 Discourse: Critique and Evaluation COM105 Media Communication in a Changing World COM203 Visual Texts and Communication MINOR ELECTIVE (20 cu) COM222 Media Relations COM223 Writing for Strategic Communication COM253 Writing for Print and Emerging Media COM301 Public Relations COM302 Corporate Communication COM303 Media Management COM308 Analysis of Issues and Trends in the Communication Industry COM322 Media Law and Ethics COM323 Crisis Communication COM353 Feature Writing COM355 Multimedia Public Affairs Reporting Contemporary China Studies MINOR CORE (20 cu) CCS101 The Making of Modern China CCS102 Government and Politics in China CCS103 Chinese Economy in Transformation CCS104 Chinese Society in Transition MINOR ELECTIVE (20 cu) BUS371 Doing Business with China CCS251 Policy Making in China CCS253 China's Rise and Its Implications CCS254 Chinese Cultural Psychology CCS351 Comparative Development of Hong Kong and Taiwan ECO352 Political Economy of Asia OEL304 Overseas Experiential Learning (Beijing) SWK307 Globalization and Social Change Digital Media MINOR CORE (20 cu) MTD111 Creative Design Fundamentals MTD113 History of Media MINOR ELECTIVE (20 cu) MTD105 Digital Photography Technology MTD219 Internet Technologies MTD301 Audio and Video Production Techniques MTD311 Interactive Digital Animation MTD359 Visual Effects Design MTD365 Virtual Reality Filmmaking MTD366 Online Channel Creation & Management English Language MINOR CORE (20 cu) ELG103 Understanding Components of Language ELG105 An Introduction to Language Systems ELG213 Language Structure: Sentences and Sounds ELG217 Language and Society MINOR ELECTIVE (20 cu) ELG352 Literary Stylistics ELG353 World Englishes ELG354 Language and Literacy ELG355 English in Singapore ELG356 Semantics and Pragmatics ELG358 Discourse Analysis ELG361 First Language Acquisition ELG363 Second Language Learning ELT107 Analysing Prose: Short Fiction and Essays ELT109 Understanding Poems and Plays Entrepreneurship ~ GENERAL ELECTIVE ~ (20 cu) GSP401 ALIBABA CLOUD-SUSS Certificate/Minor in Entrepreneurship Film Studies MINOR CORE (20 cu) FLM101 Introduction to Film Studies FLM103 Writing Film Criticism FLM201 Film Genre: Understanding Types of Film FLM203 Film Theory MINOR ELECTIVE (20 cu) FLM251 Introduction to Animated Film FLM253 Singapore Film: 1930-2000 FLM351 Singapore Film in the 21st Century FLM353 Digital Delivery: Reshaping Film and TV FLM355 Shakespeare on Film FLM357 Film and Gender Financial Technology MINOR CORE (20 cu) ANL201 Data Visualisation for Business BUS362 IT-Enabled Business Transformation FIN201 Financial Mathematics FIN383 Financial Technologies and Innovations FIN385 Blockchain Technology and Smart Contract for Finance FIN387 Financial Cryptography MINOR ELECTIVE (20 cu) ANL251 Python Programming ANL303 Fundamentals of Data Mining FIN301 Financial Instruments, Institutions and Markets FIN303 Financial Management FIN381 Governance, Risk Management and Compliance MKT360 Internet & Social Media Marketing Human Resource Management MINOR CORE (20 cu) HRM203 Human Behaviour in Organisations HRM231 Employment Law and Industrial Relations HRM233 Training and Development HRM261 Work Motivation HRM263 Team Dynamics MINOR ELECTIVE (20 cu) HRM313 Total Reward Design and Management HRM318 Human Capital Measurement HRM331 Talent Management HRM333 Performance Management HRM335 Leadership Development HRM357 Workforce Planning HRM359 Global Human Resource HRM373 Assessment and Selection HRM375 Interviewing Techniques Information Technology MINOR CORE (20 cu) ICT133 Structured Programming ICT162 Object Oriented Programming ICT233 Data Programming ICT239 Web Application Development ICT240 Database Management Systems ICT246 Operating Systems ICT259 Computer Networking ICT340 Application Analysis and Design International Trade Management MINOR CORE (25) ACC202 Financial and Managerial Accounting BUS356 Business Negotiation BUS362 IT-Enabled Business Transformation LOG205 Transport Management LOG221 International Trade Management LOG223 Trade Operations LOG305 International Trade Law LOG321 Trade Regulations and Compliance MKT361 Business-to-Business Marketing OEL302 Overseas Experiential Learning (Shanghai/Hangzhou) MINOR ELECTIVE (15) ACC202 Financial and Managerial Accounting ANL203 Analytics for Decision-Making BUS354 Customer Relationship Management BUS356 Business Negotiation BUS362 IT-Enabled Business Transformation BUS363 Total Quality Management FIN301 Financial Instruments, Institutions and Markets LOG201 Supply Chain Management LOG202 Managing Operations LOG205 Transport Management LOG207 Warehousing and Material Handling LOG301 Information Management for Supply Chains LOG303 Sourcing and Supply Management LOG305 International Trade Law LOG323 Trade Finance LOG353 Ocean Freight Management LOG355 Air Freight Management MKT202 Marketing Management MKT352 Sales Management MKT360 Internet & Social Media Marketing Malay Language MINOR CORE (20 cu) MLL101 Introduction to Malay Linguistics MLL107 Structure of the Malay Language MLL201 Malay Grammar MINOR ELECTIVE (20 cu) MLL105 Introduction to Translation MLL111 Pedagogical Approaches to Language Teaching MLL203 Teaching Listening and Speaking in the Malay Classroom MLL205 Teaching Reading and Writing in the Malay Language Classroom MLL219 Islam and the Malays MLL257 Literature for Children MLL301 Malay Phonetics and Phonology MLL303 Materials Designing for the Malay Language Classroom MLL305 Testing and Assessment in Language Teaching MLL307 2 Way Translation Management MINOR CORE (20 cu) BUS101 Management BUS204 Business Excellence MINOR ELECTIVE (20 cu) ACC202 Financial and Managerial Accounting BUS103 Organisational Behaviour BUS107 Quantitative Methods BUS201 Contract and Agency Law BUS351 Operations Management BUS353 Project Management BUS362 IT-Enabled Business Transformation BUS363 Total Quality Management FIN303 Financial Management HRM201 Human Resource Management HRM263 Team Dynamics HRM333 Performance Management HRM335 Leadership Development LOG201 Supply Chain Management Military Studies MINOR ELECTIVE (20 cu) CSC004 Command Staff College Course CSC005 Command Staff College Course PME004 Professional Military Education Course SEC331 Theory and Practice in Security Studies SEC333 Government and Security SEC335 Economic Security and Culture SEC337 Security and Technology SEC339 War Peace Crime and Punishment in Southeast Asia SEC341 Terrorism and Society: Survey of Terrorist Groups in Modernity SEC343 Terrorism and Psychology: The Mind of the Terrorist SEC345 Non-Traditional Security Mobile Application Development MINOR CORE (20 cu) ICT133 Structured Programming ICT162 Object Oriented Programming ICT233 Data Programming ICT239 Web Application Development MTD215 Application of C++ in Multimedia MTD319 Android Application Development MTD367 iOS Application Development MTH104 Calculus and Algebra Music Education MINOR CORE (20 cu) BMU101 Introduction to Music Education BMU203 Methods and Approaches – Kodály BMU205 Methods and Approaches – Orff-Schulwerk BMU207 Methods and Approaches – Dalcroze Eurhythmics MINOR ELECTIVE (20 cu) BMU201 Theory Rudiments for a Multicultural Music Curriculum (Part I) BMU202 Theory Rudiments for a Multicultural Music Curriculum (Part II) BMU209 Vocal Pedagogy and Methods for Developing Voice BMU301 Conducting BMU303 Pedagogy of Ethnomusicology BMU305 Applied Philosophical Perspectives of Music Education on Curriculum Planning BMU307 Composition and Contemporary Approaches to Creative Music Making BMU311 Assessing Music Learning Organisation Management MINOR CORE (20 cu) BUS354 Customer Relationship Management BUS366 Lean Six Sigma COM368 Strategic Communication POL103 Government and Politics of Singapore MINOR ELECTIVE (20 cu) ACC202 Financial and Managerial Accounting BUS101 Management BUS103 Organisational Behaviour FEM101 Building Services FEM109 Contract Administration FIN303 Financial Management HRM263 Team Dynamics HRM333 Performance Management ICT131 Introductory Programming and Object Oriented Concepts Using Java ICT309 Information Security Management WSQ001 WSQ Advanced Certificate in Team Leadership Outdoor Education MINOR CORE (40 cu) BSE201 Motor Development and Learning BSE221 Theoretical Perspective of Outdoor Education BSE223 Risk Management in Outdoor Education BSE225 An Introduction to Land- and Water-Based Adventure Education BSE301 Health and Wellness and Principles of Fitness BSE303 Sports Safety and Management of Sports Injuries BSE321 Ecological Literacy and Sustainability in Outdoor Education BSE323 Instruction and Facilitation in Outdoor Learning Physical Education MINOR CORE (20 cu) BSE201 Motor Development and Learning BSE203 Teaching of Fundamental Movement Skills BSE205 Adapted Physical Education and Sport BSE301 Health and Wellness and Principles of Fitness MINOR ELECTIVE (20 cu) BSE207 Exercise Physiology BSE209 Methods for Teaching Primary/Secondary Physical Education BSE211 Instructional Aspects in the Teaching of Physical Education BSE213 Teaching of Games (Territorial/Invasion; Net/Barrier; Striking/Fielding and Target Categories) BSE215 Sports Biomechanics BSE303 Sports Safety and Management of Sports Injuries BSE305 Measurement and Evaluation in Physical Education BSE307 Curriculum Design in Physical Education BSE309 Applied Sport Psychology BSE313 Sports Coaching Political Science MINOR CORE (20 cu) POL101 Introduction to Political Science POL103 Government and Politics of Singapore POL201 Fundamentals of Public Administration POL203 Introduction to Comparative Politics MINOR ELECTIVE (20 cu) ECO352 Political Economy of Asia POL351 Comparative Politics in Southeast Asia POL353 Public Administration in Southeast Asia POL355 Corruption and Governance SSC205 Business, Government and Society SSC253 Media, Politics, and the Citizen Procurement Management MINOR CORE (30 cu) BUS201 Contract and Agency Law LOG211 Procurement Operations LOG311 Procurement Ethics and Corporate Social Responsibility LOG313 Supplier Relationship Management LOG315 Category Management and Supplier Evaluation LOG317 Procurement Strategy and Policy MINOR ELECTIVE (10 cu) ACC202 Financial and Managerial Accounting ANL201 Data Visualisation for Business ANL203 Analytics for Decision-Making ANL303 Fundamentals of Data Mining BUS356 Business Negotiation BUS362 IT-Enabled Business Transformation FIN301 Financial Instruments, Institutions and Markets LOG201 Supply Chain Management LOG203 Inventory Management LOG305 International Trade Law LOG323 Trade Finance MKT361 Business-to-Business Marketing Psychology MINOR CORE (10 cu) PSY107 Introduction to Psychology 1 PSY108 Introduction to Psychology 2 MINOR ELECTIVE (30 cu) PSY201 Organizational Psychology PSY205 Social Psychology PSY256 Educational Psychology PSY257 Psycho-Educational Assessment: Principles and Practices PSY259 Personality and Individual Differences PSY305 Cognitive Psychology: Exploring the Mind PSY307 Personnel Assessment and Selection PSY353 Positive Psychology PSY355 Psychology of Creativity PSY357 Human Factors Psychology PSY361 Biological Basis of Psychology PSY363 Psychology of Consumer Behaviour Public Sector Service Management MINOR CORE (40 cu) BUS354 Customer Relationship Management BUS366 Lean Six Sigma COM368 Strategic Communication MKT363 Services Marketing MKT390 Marketing Research POL103 Government and Politics of Singapore WSQ002 WSQ Advanced Certificate in Service Excellence Security Studies MINOR CORE (40 cu) SEC331 Theory and Practice in Security Studies SEC333 Government and Security SEC335 Economic Security and Culture SEC337 Security and Technology SEC339 War Peace Crime and Punishment in Southeast Asia SEC341 Terrorism and Society: Survey of Terrorist Groups in Modernity SEC343 Terrorism and Psychology: The Mind of the Terrorist SEC345 Non-Traditional Security Sociology MINOR ELECTIVE (40 cu) SOC203 Living Sociology SOC205 Singapore Society SOC207 Social Stratification SOC209 Gender Issues SOC261 Sociology of Family SOC263 Sociology of Education SOC265 Urban Sociology SOC355 Sociology of Law and Order SOC361 Medical Sociology SOC363 Social Gerontology SOC365 Popular Culture SOC367 Southeast Asian Societies Supply Chain Management MINOR CORE (30 cu) BUS107 Quantitative Methods LOG201 Supply Chain Management LOG203 Inventory Management LOG205 Transport Management LOG301 Information Management for Supply Chains LOG303 Sourcing and Supply Management MINOR ELECTIVE (10 cu) BUS363 Total Quality Management LOG207 Warehousing and Material Handling LOG305 International Trade Law LOG351 Lean Six Sigma for Supply Chains LOG353 Ocean Freight Management LOG355 Air Freight Management LOG357 Port and Terminal Management LOG359 Selected Topics in Logistics and Supply Chain Management Tamil Language MINOR CORE (25 cu) TLL101 Introduction to Tamil Language TLL109 Tamil Phonology TLL110 Tamil Morphophonemics TLL207 Tamil Morphology TLL208 Tamil Syntax MINOR ELECTIVE (15 cu) TLL102 Introduction to Tamil Literature TLL105 Modern Tamil Poetry TLL106 Modern Tamil Prose TLL301 Theory of Translation TLL302 Practice of Translation TLL303 Theoretical Linguistics TLL304 Applied Linguistics Translation Minor MINOR CORE (20 cu) CTI111 Contrastive Language Studies: English and Chinese CTI113 Translation and Socio-Cultural Differences CTI121 Fundamentals of Chinese-English Translation CTI122 Fundamentals of English-Chinese Translation MINOR ELECTIVE (20 cu) CTI203 Translation of Media Materials: Print and Audio-Visual CTI205 Introduction to Interpretation CTI207 Consecutive Interpretation CTI209 Translation of Business and Trade Documents CTI211 Translation of Science and Technology Writings with Technology CTI213 Translation of Legal Documents CTI303 Chinese-English Translation of Literary Works CTI304 English-Chinese Translation of Literary Works CTI305 Financial Translation CTI391 Advanced Topics in Translation Work Study MINOR ELECTIVE (20 cu) GSP100 General Electives	40 cu

Bachelor of Science in Marketing with Minor

Overview

Admission Requirements

Financial Assistance

Programme Structure

Curriculum