Bachelor of Science in Marketing with Minor

Provides foundational business knowledge and basic training in the marketing function.

Applications Open: To be confirmed

Applications Close: To be confirmed

Next Available Intake: July 2020

Programme Type: Full-time Undergraduate

Area of Interest: Business Administration

The Marketing Major-Minor programme provides foundational business knowledge and basic training in the marketing function. Using real-life contexts, our students learn to conceptualise and position products in the market, appreciate how pricing policies and promotional strategies impact product success, and distribute and place ideas, goods and services to best satisfy individual consumers and fulfil organisational objectives. With these highly desired core marketing skills, our graduates can better help their companies succeed in the competitive marketplace.

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The academic admission requirements to the full-time programme are: (a) at least three passes in H2 content subjects; or (b) a local polytechnic diploma, or an international baccalaureate diploma or a diploma from NUS High School; or (c) an equivalent of (a) or (b). Applicants with (c) have to submit SAT1 scores. There will be additional admission criteria to select students who are aligned to the educational philosophy of our full-time programmes. This will be done through interviews and selection tests.

There are also various types of financial aid available to students who need financial assistance. Please click here for more details.

Our students take Common Curriculum, business and marketing courses, courses in their selected minor and a case studies based strategy course, and complete an applied research project. They are also required to fulfil non-credit compulsory programme components such as a two-week overseas experience, a six-month work attachment, and a community engagement.

Students pursuing the full-time Major-Minor programmes are required to complete 200 credit units (cu), which include:

40 cu of SUSS Core
100 cu of Major Courses: 80 cu Compulsory Courses + 20 cu Elective Courses
40 cu of Minor Courses
20 cu of Integrative Courses

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Module Types
SUSS CORE COMPULSORY	SCO101 Why Do Good? SCO103 New Empires: The Reach and Frontiers of the Tech Sector SCO201 Space, Place, People and the City	10 Credit Units
SUSS CORE RESTRICTED	SCO111 Reasoning like a Sceptic SCO113 Why Work? SCO211 Science for Sustainability	10 Credit Units
SUSS CORE UNRESTRICTED	CDO151 My Profile and Brand CDO152 Job Search Skills CDO161 Business Chinese CDO162 Business Bahasa Indonesia ETB101 Experiential Teambuilding ETB103 Experiential Teambuilding GSP100 General Electives OEL302 Overseas Experiential Learning (Shanghai/Hangzhou) OEL303 Overseas Experiential Learning (Dunhuang-Gobi) OEL305 Overseas Experiential Learning (Jakarta) OEL307 Entrepreneurship in Israel OEL308 Social Work and Social Welfare Strategy in Hong Kong OEL309 Civic Altruism in Taiwan OEL310 Overseas Experiential Learning (Myanmar) OEL311 Non-traditional Commerce in Dubai OEL312 Overseas Experiential Learning (Vietnam) OEL314 Social Entrepreneurship in Cambodia OEL315 Chinese Green Transition Strategies in Hebei OEL316 Educational Opportunities and Challenges in Yunnan OEL317 Business Skills Amongst Communities in Vientiane OEL318 Educational Opportunities and Challenges in Vientiane OEL319 Conservation and Development Practices in Lombok OEL320 Educational Opportunities and Challenges in Kathmandu OEL321 Women’s Empowerment in Kinnaur OEL322 Developmentally Appropriate Early Childhood Practices in Beijing OST101 Rise and Fall of the Han Civilisation in Shaanxi SCO153 Wired-Up SCO157 Empathy and Reflection SCO159 Story-telling and Story-making SCO399 Design-X	20 Credit Units
COMPULSORY	ACC202 Financial and Managerial Accounting ANL203 Analytics for Decision-Making BUS100 Business Skills and Management BUS105 Statistics BUS201 Contract and Agency Law BUS204 Business Excellence BUS489 Strategy for Business ECO201 Managerial Economics FIN203 Essentials of Financial Management HRM203 Human Behaviour in Organisations LOG202 Managing Operations MKT202 Marketing Management MKT351 Consumer Behaviour MKT358 Integrated Marketing Communications MKT361 Business-to-Business Marketing MKT363 Services Marketing MKT390 Marketing Research MKT498 Selected Topics on Digital Transformation	100 Credit Units
ELECTIVE Choose 4.	BUS354 Customer Relationship Management BUS357 Starting and Managing a Business GSP303 SUSS Entrepreneurship Bootcamp MKT352 Sales Management MKT353 Retail Management MKT354 Brand Management MKT355 Multivariate Analysis MKT360 Internet & Social Media Marketing MKT362 Pricing MKT364 Case Studies in Marketing Management MKT499 Marketing Applied Project	20 Credit Units
MINOR COURSES	Accountancy MINOR CORE (20 Credit Units) ACC201 Financial Accounting ACC203 Managerial Accounting ACC206 Financial Reporting ACC210 Accounting for Decision Making and Control MINOR ELECTIVE (20 Credit Units) ACC208 Intermediate Financial Reporting ACC213 Introduction to Income Tax ACC217 Accounting Information Systems ACC302 Advanced Financial Reporting ACC305 Assurance and Attestation ACC306 Advanced Assurance and Attestation ACC307 Taxation of Companies and Partnerships ACC309 International Taxation and Tax Planning ACC311 Strategic Management Accounting ACC406 Topics in Assurance and Attestation ACC407 Financial Statement Analysis and Valuation Algorithmic Development MINOR CORE (20 Credit Units) MTH107 Calculus I MTH108 Calculus II MTH207 Linear Algebra MTH208 Advanced Linear Algebra MINOR ELECTIVE (20 Credit Units) MTH217 Numerical Methods and Advanced Calculus MTH305 Principles of Applied Probability MTH306 Further Applied Probability MTH355 Basic Mathematical Optimization MTH356 Advanced Mathematical Optimization Analytics MINOR CORE (30 Credit Units) ANL303 Fundamentals of Data Mining ANL305 Association and Clustering ANL307 Predictive Modelling ANL309 Business Analytics Applications ANL312 Text Mining and Applied Project Formulation BUS107 Quantitative Methods MINOR ELECTIVE (10 Credit Units) ANL201 Data Visualisation for Business ANL251 Python Programming ANL317 Business Forecasting ANL321 Statistical Methods ANL351 SAS Programming and its Application ANL451 Advanced Statistical Methods ICT330 Database Management Systems MKT355 Multivariate Analysis Art Education MINOR CORE (20 Credit Units) BAE101 World Art and Social Spaces BAE103 Creative Drawing BAE201 Creative Painting BAE209 Art through the Ages: A Global History MINOR ELECTIVE (20 Credit Units) BAE121 Graphic Design Essentials BAE207 Art and New Media Technologies BAE221 Creative Ceramics BAE301 Foundations in Art Education: Philosophy, Paradigm and Practice BAE303 Pedagogical Approaches in Art BAE307 Art Curriculum Planning BAE309 Assessment in Art and Design BAE311 Art Criticism BAE313 Museum Education in Practice BAE315 Creative Art Therapy and Education BAE388 Curatorial Practice in Context Business MINOR CORE (20 Credit Units) BUS101 Management BUS204 Business Excellence FIN203 Essentials of Financial Management MKT202 Marketing Management MINOR ELECTIVE (20 Credit Units) ACC202 Financial and Managerial Accounting BUS103 Organisational Behaviour BUS105 Statistics BUS201 Contract and Agency Law BUS205 Company and Tort Law BUS351 Operations Management BUS353 Project Management BUS354 Customer Relationship Management BUS356 Business Negotiation BUS357 Starting and Managing a Business BUS360 Product/Service Innovation & Design BUS362 IT-Enabled Business Transformation ECO201 Managerial Economics ECO352 Political Economy of Asia Chinese Language MINOR CORE (15 Credit Units) CCC101 Selected Readings in Chinese CCC103 Writing in Chinese: Major Genres and Styles CCC201 Modern Chinese Grammar and Rhetoric (现代华语语法与修辞) MINOR ELECTIVE (25 Credit Units) CCC203 Issues in Contemporary China (当代中国专题研究) CLS113 Chinese Contemporary Literature (中国当代文学) CLS115 Applied Chinese Phonetics and Lexicology (实用华语语音与词汇) CLS301 Chinese Etymology (中国文字学) CLS306 Tang Poetry (唐诗专题) CLS307 Song Ci (宋词专题) CTI121 Fundamentals of Chinese-English Translation CTI122 Fundamentals of English-Chinese Translation Communication MINOR CORE (20 Credit Units) COM101 Principles and Practice of Communication COM103 Discourse: Critique and Evaluation COM105 Media Communication in a Changing World COM203 Visual Texts and Communication MINOR ELECTIVE (20 Credit Units) COM222 Media Relations COM223 Writing for Strategic Communication COM253 Writing for Print and Emerging Media COM301 Public Relations COM302 Corporate Communication COM303 Media Management COM308 Analysis of Issues and Trends in the Communication Industry COM322 Media Law and Ethics COM323 Crisis Communication COM353 Feature Writing COM355 Multimedia Public Affairs Reporting Contemporary China Studies MINOR CORE (20 Credit Units) CCS101 The Making of Modern China CCS102 Government and Politics in China CCS103 Chinese Economy in Transformation CCS104 Chinese Society in Transition MINOR ELECTIVE (20 Credit Units) BUS371 Doing Business with China CCS251 Policy Making in China CCS253 China's Rise and Its Implications CCS254 Chinese Cultural Psychology CCS351 Comparative Development of Hong Kong and Taiwan ECO352 Political Economy of Asia OEL315 Chinese Green Transition Strategies in Hebei SWK307 Globalization and Social Change Digital Media MINOR CORE (10 Credit Units) MTD111 Creative Design Fundamentals MTD113 History of Media MINOR ELECTIVE (30 Credit Units) MTD105 Digital Photography Technology MTD219 Internet Technologies MTD301 Audio and Video Production Techniques MTD311 Interactive Digital Animation MTD359 Visual Effects Design MTD365 Virtual Reality Filmmaking MTD366 Online Channel Creation & Management English Language MINOR CORE (20 Credit Units) ELG103 Understanding Components of Language ELG105 An Introduction to Language Systems ELG213 Language Structure: Sentences and Sounds ELG217 Language and Society MINOR ELECTIVE (20 Credit Units (10 Credit Units level 3 courses)) ELG352 Literary Stylistics ELG353 World Englishes ELG354 Language and Literacy ELG355 English in Singapore ELG356 Semantics and Pragmatics ELG358 Discourse Analysis ELG361 First Language Acquisition ELG363 Second Language Learning ELT107 Analysing Prose: Short Fiction and Essays ELT109 Understanding Poems and Plays Entrepreneurship ~ GENERAL ELECTIVE ~ (40 Credit Units) GSP401 ALIBABA CLOUD-SUSS Certificate/Minor in Entrepreneurship Film Studies MINOR CORE (20 Credit Units) FLM101 Introduction to Film Studies FLM103 Writing Film Criticism FLM201 Film Genre: Understanding Types of Film FLM205 Story, Technique, Theory: Making Sense of Film MINOR ELECTIVE (20 Credit Units) FLM251 Introduction to Animated Film FLM253 Singapore Film: 1930-2000 FLM353 Digital Delivery: Reshaping Film and TV FLM355 Shakespeare on Film FLM359 Navigating Singapore's Film Industry FLM361 Scriptwriting: Telling a Compelling Story Financial Technology MINOR CORE (30 Credit Units) ANL201 Data Visualisation for Business BUS362 IT-Enabled Business Transformation FIN311 Mathematics and Programming for Finance FIN383 Financial Technologies and Innovations FIN385 Blockchain Technology and Smart Contract for Finance FIN387 Financial Cryptography MINOR ELECTIVE (10 Credit Units) ANL251 Python Programming ANL303 Fundamentals of Data Mining FIN301 Financial Instruments, Institutions and Markets FIN303 Financial Management FIN381 Governance, Risk Management and Compliance MKT360 Internet & Social Media Marketing Human Resource Management MINOR CORE (25 Credit Units) HRM203 Human Behaviour in Organisations HRM231 Employment Law and Industrial Relations HRM233 Training and Development HRM261 Work Motivation HRM263 Team Dynamics MINOR ELECTIVE (15 Credit Units) HRM313 Total Reward Design and Management HRM318 Human Capital Measurement HRM331 Talent Management HRM333 Performance Management HRM335 Leadership Development HRM357 Workforce Planning HRM359 Global Human Resource HRM373 Assessment and Selection HRM375 Interviewing Techniques Information Technology MINOR CORE (40 Credit Units) ICT133 Structured Programming ICT162 Object Oriented Programming ICT233 Data Programming ICT239 Web Application Development ICT246 Operating Systems ICT330 Database Management Systems ICT337 Big Data Computing in the Cloud ICT340 Application Analysis and Design International Trade Management MINOR CORE (25 Credit Units) BUS362 IT-Enabled Business Transformation LOG221 International Trade Management LOG223 Trade Operations LOG321 Trade Regulations and Compliance MKT361 Business-to-Business Marketing MINOR ELECTIVE (10 Credit Units) ACC202 Financial and Managerial Accounting ANL203 Analytics for Decision-Making BUS354 Customer Relationship Management BUS356 Business Negotiation BUS363 Total Quality Management FIN301 Financial Instruments, Institutions and Markets LOG201 Supply Chain Management LOG205 Transport Management LOG207 Warehousing and Material Handling LOG301 Information Management for Supply Chains LOG303 Sourcing and Supply Management LOG305 International Trade Law LOG323 Trade Finance LOG353 Ocean Freight Management LOG355 Air Freight Management MKT202 Marketing Management MKT352 Sales Management MKT360 Internet & Social Media Marketing MINOR ELECTIVE 2 (5 Credit Units) GSP303SZX SUSS Entrepreneurship Bootcamp (Shenzhen) OEL302 Overseas Experiential Learning (Shanghai/Hangzhou) OEL303 Overseas Experiential Learning (Dunhuang-Gobi) OEL305 Overseas Experiential Learning (Jakarta) OEL307 Entrepreneurship in Israel OEL308 Social Work and Social Welfare Strategy in Hong Kong OEL309 Civic Altruism in Taiwan OEL310 Overseas Experiential Learning (Myanmar) OEL311 Non-traditional Commerce in Dubai OEL312 Overseas Experiential Learning (Vietnam) Malay Language MINOR CORE (15 Credit Units) MLL101 Introduction to Malay Linguistics MLL107 Structure of the Malay Language MLL201 Malay Grammar MINOR ELECTIVE (25 Credit Units) MLL105 Introduction to Translation MLL111 Pedagogical Approaches to Language Teaching MLL203 Teaching Listening and Speaking in the Malay Classroom MLL205 Teaching Reading and Writing in the Malay Language Classroom MLL219 Islam and the Malays MLL257 Literature for Children MLL301 Malay Phonetics and Phonology MLL303 Materials Designing for the Malay Language Classroom MLL305 Testing and Assessment in Language Teaching MLL307 2 Way Translation Management MINOR CORE (10 Credit Units) BUS101 Management BUS204 Business Excellence MINOR ELECTIVE (30 Credit Units) ACC202 Financial and Managerial Accounting BUS103 Organisational Behaviour BUS107 Quantitative Methods BUS201 Contract and Agency Law BUS351 Operations Management BUS353 Project Management BUS362 IT-Enabled Business Transformation BUS363 Total Quality Management FIN203 Essentials of Financial Management HRM201 Human Resource Management HRM263 Team Dynamics HRM333 Performance Management HRM335 Leadership Development LOG201 Supply Chain Management Military Studies MINOR ELECTIVE (40 Credit Units) CSC004 Command Staff College Course CSC005 Command Staff College Course PME004 Professional Military Education Course SEC331 Theory and Practice in Security Studies SEC333 Government and Security SEC335 Economic Security and Culture SEC337 Security and Technology SEC339 War Peace Crime and Punishment in Southeast Asia SEC341 Terrorism and Society: Survey of Terrorist Groups in Modernity SEC343 Terrorism and Psychology: The Mind of the Terrorist SEC345 Non-Traditional Security Mobile Application Development MINOR CORE (40 Credit Units) ICT133 Structured Programming ICT162 Object Oriented Programming ICT233 Data Programming ICT239 Web Application Development MTD215 Application of C++ in Multimedia MTD319 Android Application Development MTD367 iOS Application Development MTH105 Fundamentals of Mathematics Music Education MINOR CORE (20 Credit Units) BMU101 Introduction to Music Education BMU203 Methods and Approaches – Kodaly BMU205 Methods and Approaches – Orff-Schulwerk BMU207 Methods and Approaches – Dalcroze Eurhythmics MINOR ELECTIVE (20 Credit Units) BMU201 Theory Rudiments for a Multicultural Music Curriculum (Part I) BMU209 Vocal Pedagogy and Methods for Developing Voice BMU211 Aural Musicianship BMU213 Music Theory in Practice BMU301 Conducting BMU303 Pedagogy of Ethnomusicology BMU305 Applied Philosophical Perspectives of Music Education on Curriculum Planning BMU307 Composition and Contemporary Approaches to Creative Music Making BMU311 Assessing Music Learning Organisation Management MINOR CORE (20 Credit Units) BUS354 Customer Relationship Management BUS366 Lean Six Sigma COM368 Strategic Communication POL103 Government and Politics of Singapore MINOR ELECTIVE (20 Credit Units) ACC202 Financial and Managerial Accounting BUS101 Management BUS103 Organisational Behaviour FEM101 Building Services FEM109 Contract Administration FIN203 Essentials of Financial Management HRM263 Team Dynamics HRM333 Performance Management ICT309 Information Security Management WSQ001 WSQ Advanced Certificate in Team Leadership Outdoor Education MINOR CORE (40 Credit Units) BSE201 Motor Development and Learning BSE221 Theoretical Perspective of Outdoor Education BSE223 Risk Management in Outdoor Education BSE225 An Introduction to Land- and Water-Based Adventure Education BSE303 Sports Safety and Management of Sports Injuries BSE321 Ecological Literacy and Sustainability in Outdoor Education BSE323 Instruction and Facilitation in Outdoor Learning Physical Education MINOR CORE (20 Credit Units) BSE201 Motor Development and Learning BSE205 Adapted Physical Education and Sport BSE219 Introduction to Human Movement MINOR ELECTIVE (20 Credit Units) BSE207 Exercise Physiology BSE211 Instructional Aspects in the Teaching of Physical Education BSE213 Teaching of Games (Territorial/Invasion; Net/Barrier; Striking/Fielding and Target Categories) BSE215 Sports Biomechanics BSE257 Methods for Teaching Physical Education and Coaching Sports BSE303 Sports Safety and Management of Sports Injuries BSE305 Measurement and Evaluation in Physical Education BSE307 Curriculum Design in Physical Education BSE309 Applied Sport Psychology BSE313 Sports Coaching Political Science MINOR CORE (20 Credit Units) POL101 Introduction to Political Science POL103 Government and Politics of Singapore POL201 Fundamentals of Public Administration POL203 Introduction to Comparative Politics MINOR ELECTIVE (20 Credit Units) CCS251 Policy Making in China CCS351 Comparative Development of Hong Kong and Taiwan ECO352 Political Economy of Asia POL351 Comparative Politics in Southeast Asia POL353 Public Administration in Southeast Asia POL355 Corruption and Governance SSC205 Business, Government and Society SSC253 Media, Politics, and the Citizen Procurement Management MINOR CORE (30 Credit Units) BUS201 Contract and Agency Law LOG211 Procurement Operations LOG311 Procurement Ethics and Corporate Social Responsibility LOG313 Supplier Relationship Management LOG315 Category Management and Supplier Evaluation LOG317 Procurement Strategy and Policy MINOR ELECTIVE (10 Credit Units) ACC202 Financial and Managerial Accounting ANL201 Data Visualisation for Business ANL203 Analytics for Decision-Making ANL303 Fundamentals of Data Mining BUS356 Business Negotiation BUS362 IT-Enabled Business Transformation FIN301 Financial Instruments, Institutions and Markets LOG201 Supply Chain Management LOG203 Inventory Management LOG305 International Trade Law LOG323 Trade Finance MKT361 Business-to-Business Marketing Psychology MINOR CORE (10 Credit Units) PSY107 Introduction to Psychology 1 PSY108 Introduction to Psychology 2 MINOR ELECTIVE (30 Credit Units) PSY201 Organizational Psychology PSY205 Social Psychology PSY207 Developmental Psychology PSY256 Educational Psychology PSY259 Personality and Individual Differences PSY265 Health Psychology PSY305 Cognitive Psychology: Exploring the Mind PSY307 Personnel Assessment and Selection PSY352 Cultural Psychology PSY353 Positive Psychology PSY354 Counselling Psychology in Singapore PSY355 Psychology of Creativity PSY361 Biological Basis of Psychology PSY363 Psychology of Consumer Behaviour PSY367 Work Stress PSY371 Performance Psychology Public Sector Service Management MINOR CORE (40 Credit Units) BUS354 Customer Relationship Management BUS366 Lean Six Sigma COM368 Strategic Communication MKT363 Services Marketing MKT390 Marketing Research POL103 Government and Politics of Singapore WSQ002 WSQ Advanced Certificate in Service Excellence Security Studies MINOR CORE (40 Credit Units) SEC331 Theory and Practice in Security Studies SEC333 Government and Security SEC335 Economic Security and Culture SEC337 Security and Technology SEC339 War Peace Crime and Punishment in Southeast Asia SEC341 Terrorism and Society: Survey of Terrorist Groups in Modernity SEC343 Terrorism and Psychology: The Mind of the Terrorist SEC345 Non-Traditional Security Sociology MINOR ELECTIVE (40 Credit Units) SOC203 Living Sociology SOC205 Singapore Society SOC207 Social Stratification SOC209 Gender Issues SOC261 Sociology of Family SOC263 Sociology of Education SOC265 Urban Sociology SOC355 Sociology of Law and Order SOC361 Medical Sociology SOC363 Social Gerontology SOC365 Popular Culture SOC367 Southeast Asian Societies Supply Chain Management MINOR CORE (30 Credit Units) BUS107 Quantitative Methods LOG201 Supply Chain Management LOG203 Inventory Management LOG205 Transport Management LOG301 Information Management for Supply Chains LOG303 Sourcing and Supply Management MINOR ELECTIVE (10 Credit Units) BUS363 Total Quality Management LOG207 Warehousing and Material Handling LOG305 International Trade Law LOG351 Lean Six Sigma for Supply Chains LOG353 Ocean Freight Management LOG355 Air Freight Management LOG357 Port and Terminal Management LOG359 Selected Topics in Logistics and Supply Chain Management Tamil Language MINOR CORE (25 Credit Units) TLL103 History of Tamil Literature TLL109 Tamil Phonology TLL110 Tamil Morphophonemics TLL207 Tamil Morphology TLL208 Tamil Syntax MINOR ELECTIVE (15 Credit Units) TLL102 Introduction to Tamil Literature TLL105 Modern Tamil Poetry TLL106 Modern Tamil Prose TLL301 Theory of Translation TLL302 Practice of Translation TLL303 Theoretical Linguistics TLL304 Applied Linguistics Translation MINOR CORE (20 Credit Units) CTI111 Contrastive Language Studies: English and Chinese CTI113 Translation and Socio-Cultural Differences CTI121 Fundamentals of Chinese-English Translation CTI122 Fundamentals of English-Chinese Translation MINOR ELECTIVE (20 Credit Units) CTI203 Translation of Media Materials: Print and Audio-Visual CTI205 Introduction to Interpretation CTI207 Consecutive Interpretation CTI209 Translation of Business and Trade Documents CTI211 Translation of Science and Technology Writings with Technology CTI213 Translation of Legal Documents CTI303 Chinese-English Translation of Literary Works CTI304 English-Chinese Translation of Literary Works CTI305 Financial Translation CTI391 Advanced Topics in Translation Work Study MINOR CORE (20 Credit Units) WSP100 In Company Training for Work Study MINOR ELECTIVE (20 Credit Units) GSP100 General Electives	40 Credit Units

Bachelor of Science in Marketing with Minor

Overview

Admission Requirements

Financial Assistance

Programme Structure

Curriculum