Singapore is fast developing into a broad-based service economy that thrives on the availability of information and knowledge. Combined with the explosive growth in data especially on the Internet via Social Media, there is a growing demand for graduates who are able to harness the data for business decision making in this service economy.
The Bachelor of Science in Business Analytics provides students with the ability to apply appropriate business analytics techniques so that business data can be transformed into value-added information. This will in turn help organisations to improve their performance, understand their customers better and identify areas for improvement in the organisations' processes.
The programme helps students to acquire these learning outcomes through a well-structured curriculum that cultivates in them the two core knowledge fields of fundamental business management and data mining. The curriculum is designed to first equip graduates with fundamental business knowledge such as management, accounting, marketing, operations, and IT management, followed by a comprehensive set of analytics (data mining) courses. Armed with fundamental business knowledge and relevant business analytics skills, graduates will be able to perform the entire spectrum of activities needed for generating and harnessing business intelligence.
Students are skilled in using at least one data mining software. Students conclude their degree programmes with a comprehensive project that requires them to apply their business analytics skills and knowledge in a project setting.
The programme is taught by faculty with globally recognised qualifications and extensive experience in academia and industry.
As most students are also working professionals, the courses in the School of Business have been developed with an emphasis on work-based examples and industry linkages whenever possible. This may allow students to apply what they have learnt in their work domains after class. Courses are taught in small class size and using seminar style approach to instill confidence in students during group and open discussions and to encourage effective communication for the students.