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BSc Business Analytics

Bachelor's Degree Programme

The Bachelor of Science in Business Analytics provides students with the ability to apply appropriate business analytics techniques so that business data can be transformed into value-added information.

BSc Business Analytics


Singapore is fast developing into a broad-based service economy that thrives on the availability of information and knowledge. Combined with the explosive growth in data especially on the Internet via Social Media, there is a growing demand for graduates who are able to harness the data for business decision making in this service economy.

The Bachelor of Science in Business Analytics provides students with the ability to apply appropriate business analytics techniques so that business data can be transformed into value-added information. This will in turn help organisations to improve their performance, understand their customers better and identify areas for improvement in the organisations' processes.

The programme helps students to acquire these learning outcomes through a well-structured curriculum that cultivates in them the two core knowledge fields of fundamental business management and data mining. The curriculum is designed to first equip graduates with fundamental business knowledge such as management, accounting, marketing, operations, and IT management, followed by a comprehensive set of analytics (data mining) courses. Armed with fundamental business knowledge and relevant business analytics skills, graduates will be able to perform the entire spectrum of activities needed for generating and harnessing business intelligence.

Students are skilled in using at least one data mining software. Students conclude their degree programmes with a comprehensive project that requires them to apply their business analytics skills and knowledge in a project setting.

The programme is taught by faculty with globally recognised qualifications and extensive experience in academia and industry.

As most students are also working professionals, the courses in the School of Business have been developed with an emphasis on work-based examples and industry linkages whenever possible. This may allow students to apply what they have learnt in their work domains after class. Courses are taught in small class size and using seminar style approach to instill confidence in students during group and open discussions and to encourage effective communication for the students.

Admission Requirements

Refer to general admission criteria for undergraduate programmes.

Interviews will be conducted for all shortlisted applicants.

Financial Assistance

There are also various types of financial aid available to students who need financial assistance. Please click here for more details.

Programme Structure

Students are required to complete a total of 130 credit units (cu) to graduate with a basic degree. Students can also choose to undertake the AI4I course as part of the fulfilment for General Electives (subjected to terms and conditions).

This programme targets working adults and mature learners who are in jobs who require skills to make sense of the immense data that is collected be it on the Internet or in databases or data warehouses. Professionals in IT or other fields seeking a mid-career switch to jobs in Business Analytics can also benefit from this programme.

What do Business Analytics Graduates work as and where can they work in?

There are typically 3 types of organisations that will employ our graduates. They are business analytics vendors and system integrators, consulting and marketing research firms and end-users of business analytics across the private and public sectors. The following are the job roles and companies that have employed our graduates:

Job RoleCompanyType of Organisations
Analytics ConsultantSift Analytics Group
(formerly known as SPSS BI Singapore)
Business Analytics Vendors & System Integrators
Associate Analytics ConsultantSAS Singapore
Technical AnalystNTT Data Business Solutions
Decision Science ConsultantAimia (formerly known as Carlson Marketing)Consulting & Marketing Research Firm
Research AnalystAcorn Marketing & Research
Client Solution ExecutiveThe Nielsen Company
Data AnalystCarlson Hotels, Asia PacificEnd-users of Business Analytics - Private

Manager, Web Analytics & ContentMillenium & Copthorne
Customer Touchpoint Measurement SpecialistOCBC Bank
AnalystOCBC Bank
Analyst, Business Analytics - Consumer BankingDBS Bank
Data Analytics ManagerSingtel
Sales Operations Support AnalystThomson-Reuters
Marketing Analytics AnalystMarina Bay Sands
Research AssistantNUSEnd-users of Business Analytics - Public
Manager, Management Information UnitWDA
IT ConsultantMOM
Manager, Business ComplianceMOM
Senior Executive, Data MinerSMRT
Executive, Transport Planning (Data Mining)SMRT
Assistant Executive, Quality ServiceMND
Data Management ExecutiveMinistry of Social and Family Developments
Lecturer & Course Co-ordinator, Business Intelligence & AnalyticsTemasek PolytechnicInstitute of Higher Learning
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