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Bachelor of Science in Marketing

Bachelor's Degree Programme

Provides foundational business knowledge and basic training in the marketing function.

Bachelor of Science in Marketing


Register for our programme briefing session at the SUSS e-Open House on 31 Aug 2024 (Sat) to have your queries answered by our faculty. You can also watch our programme briefing video at your own time and attend enrichment talks by industry experts.

[ Register now! ]

Marketing is an applied domain that draws from the basic disciplines of psychology, economics, and statistics to help companies ensure that the products and services they offer are desired and purchased by consumers.

What to sell, at what price, where to sell, and to whom should companies target their advertising and sales efforts at are some of the questions marketing professionals answer.

To be a competent marketing professional, you will need a good foundation in all aspects of business, as well as an in-depth understanding of the marketing domain.

In today’s business environment, in addition to understanding how to apply core marketing concepts, theories, and frameworks, successful marketing professionals will also need to be data smart, i.e., to understand how to work effectively in an increasingly digital business and social world that sees every organisation generating tremendous amounts of data as a side effect of their daily operations. As such, digital marketing and marketing analytics have become important elements of a marketing professional’s toolkit.

Today’s societal expectations have also driven organisations to consider the social impact of their activities in their business strategy. Many organisations today desire to be publicly perceived as delivering socially conscious goods and services, and organisations today know that to be publicly perceived as hurting social welfare can be the death knell for them. Knowledge and appreciation of societal marketing (e.g., sustainability marketing and social marketing), which is the idea that organisations should consider the long-term interests of society when making business decisions in an attempt to satisfy consumers’ desires and expectations, has now moved from being an added bonus to an essential aspect of a marketing professional’s skillset.

The SUSS Marketing Programme provides foundational business knowledge as well as specialised marketing training that emphasises digital marketing, marketing analytics, and societal marketing.

Students may pursue Marketing as a single major, or in combination with a minor(s) or second major.

Admission Requirements

Refer to general admission criteria for full-time undergraduate programmes.

There will be additional admission criteria to better target students who are aligned to the educational philosophy of our full-time programmes. This will be done through interviews and selection tests.

Financial Assistance

There are also various types of financial aid available to students who need financial assistance. Please click here for more details.

Programme Structure

Students pursuing the full-time programmes are required to complete 200 credit units (cu), which include:

Module Types
45 cu
5 cu
5 cu
5 cu
65 cu
15 cu
60 cu

(Students can use up to 60 cu to take minors or a second major.)

Marketing careers include many specialisations, such as:

  • Advertising and Promotion, Public Relations, Corporate Communications
  • Customer Support Services
  • Digital Marketing
  • Marketing and Consumer Research
  • Product and Brand Management
  • Purchasing and Merchandising
  • Retailing and Wholesaling
  • Sales and Sales Management
  • Services Marketing
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