Li Jia graduated from the University of Newcastle Law School with a double major in Finance and Accounting. Throughout her career, she has been part of the founding teams behind several ventures, including KOIPY (incubated by NTUitive), Nestia (later acquired by CC Zhuang, founder of Qunar), and Ucommune’s international OUE Downtown site, which was subsequently listed in the UK. She now serves as COO, managing multiple family offices.