Simon has had more than 25 years of experience as an Entrepreneur in various industries including advertising & marketing, retail, education, technology, and F&B both locally and overseas.

On top of his entrepreneurial experience, he was also the Innovation Advisor to the National Gallery Singapore and did adjunct teaching at various IHLs in Innovation, Entrepreneurship, and Design. He also provides mentoring and coaching to young startups with organizations like Action for Action Community for Entrepreneurship (ACE).