Educational Qualifications

2002                    
PhD, Management, Monash University

1999                    
BBus (1st Class Hons), Monash University  

Academic and Professional Experience

2019 - 2024          
Head, Master of Management Programme, School of Business, Singapore University of Social Sciences

2009 - 2018          
Associate Professor, Program Director, MBA, Executive Education, GlobalNxt University, Kuala Lumpur, Malaysia

2016 - 2018          
Adjunct Faculty, MBA (International Business), Management Centre Innsbruck, Austria

2005 - 2018          
Adjunct Faculty, Department of Marketing, Singapore Management University

2003 - 2008          
Assistant Professor, Associate Dean, Faculty Affairs, U21Global, Singapore

2002 - 2003          
Teaching Fellow, Lingnan University, Hong Kong

1999 - 2002          
Assistant Lecturer, Department of Management/ Marketing, Monash University, Australia

Awards and Honours

  • Stanford/Elsevier Top 2% Scientist (Marketing; Business & Management), 2025
  • SUSS Teaching Awardee Honour Roll, 2024
  • SUSS Award for Teaching Excellence, 2023-2024
  • Psychology & Marketing Award on Consumer Psychology & Marketing, Global Marketing Conference, 2023
  • SUSS Award for Teaching Excellence Honourable Mention, 2022
  • Universitas 21 Global Excellence in Online Education Faculty Teaching Award, 2010-2012
  • Best paper Award for (1) Business Interaction, Relationships, Networks track, (2) Consumer Behaviour track and (3) Relationship Marketing (Consumer) track, The Australian and New Zealand Marketing Academy Conference, 2005
  • Universitas 21 Global Research Fellowship Award, 2004
  • Monash University Postgraduate Publications Award, 2002
  • Monash University Teaching Fellowship Award, 2000
  • Monash University Department of Management Helen M Schutt PhD Research Scholarship, 2000
  • Monash University Faculty Research Scholarship, 1999-2002
  • Monash Graduate Scholarship (PhD), 1999-2002
  • Golden Key National Honours Society, 1999
  • Lisa Higgins Memorial Award, 1999
  • Edison Mission Energy Honours Scholarship, 1998


Selected Publications

Recent Refereed Journal Publications

*Student co-author

  • Wong, A. and Hung, Y. C. (2026). In search of mechanisms for influencer defence: The consequences of influencer credibility and authenticity, Journal of Brand Management, forthcoming. (ABDC=A)
  • Vo Van Cong, H.* and Wong, A. (2026). Utilitarian and social factors affecting consumer perceived value of online food delivery apps, International Journal of Procurement Management, forthcoming. (SJR=Q3)
  • Zhang, W.J.* and Wong, A. (2025). How the dimensions of robotic service quality shape consumer perceived value and engagement, Journal of Hospitality and Tourism Technology, https://doi.org/10.1108/JHTT-09-2024-0557 (SJR=Q1)
  • Wong, A. (2025). The social fabric of brand communities: How cognitive and relational social capital shape commitment and advocacy, Electronic Commerce Research, https://doi.org/10.1007/s10660-025-10015-1 (ABDC=A)
  • Kwan, V., Wong, J., Wong, A., and Bernd, P. (2025). Technology in luxury brands: Always a bridesmaid, never a bride, Asia Pacific Journal of Marketing and Logistics, 38(3): 764-779. https://doi.org/10.1108/APJML-03-2025-0398 (ABDC=A)
  • Wong, A. and Wong, J. (2025). Examining the positive and negative effects of smartness and humanness in human-robot interactions, Journal of Consumer Behaviour, 24(4), 1894-1914. https://doi.org/10.1002/cb.2499 (ABDC=A)
  • Wong, A. and Wong, J. (2025). How anthropomorphic features in service robots foster co-creation and wellbeing among Gen Z consumers, Young Consumers, 26(3), 420–440. https://doi.org/10.1108/YC-12-2024-2361 (SJR=Q1)
  • Wong, J. and Wong, A. (2025). Consumer resistance to service robots: A stressor-based perspective on engagement and wellbeing, Journal of Consumer Marketing, 42(1), 56-71. https://doi.org/10.1108/JCM-02-2024-6600 (ABDC=A)
  • Junus, J. L.* and Wong, A. (2025). Investigating brand experience and corporate social responsibility: Unraveling green brand insights for sustainable consumer behavioural outcomes, International Journal of Applied Management Science, 17(2), 123-139. https://doi.org/10.1504/IJAMS.2025.10065719 (SJR=Q4)
  • Lee, A.* and Wong, A. (2024). Examining the contextual and individual factors that influence employees’ work engagement and taking charge behaviours, International Journal of Management and Decision Making, 23(6), 701-726. https://doi.org/10.1504/IJMDM.2024.141955 (SJR=Q3)
  • Wong, A. and Wong, J. (2024). Service robot acceptance in museums: An empirical study using the Service Robot Acceptance Model (sRAM), Journal of Services Marketing, 38(5), 619-635. https://doi.org/10.1108/JSM-05-2023-0183 (ABDC=A)
  • Wong, A. (2024). How green sustainability efforts affect brand-related outcomes, Asia-Pacific Journal of Business Administration, 16(5), 1182-1201. https://doi.org/10.1108/APJBA-03-2023-0104 (SJR=Q1)
  • Wong, A. and Wei, J. (2023). Persuasive cues and reciprocal behaviours in influencer-follower relationships: The mediating role of influencer defense, Journal of Retailing and Consumer Services, 75, 103507. https://doi.org/10.1016/j.jretconser.2023.103507 (ABDC=A)
  • Lee, T.* and Wong, A. (2023). Factors influencing the adoption of mobile app during the COVID-19 pandemic, International Journal of Services, Economics and Management, 14(4), 376-395. DOI:10.1504/IJSEM.2022.10053507 (SJR=Q3)
  • Parumal, K.* and Wong, A. (2023). Examining work from home practices during the COVID-19 pandemic in Singapore: Predictors of motivation and productivity, International Journal of Management and Decision Making, 22(3), 237-260. DOI: 10.1504/IJMDM.2023.10049484 (SJR=Q3)
  • Wong, A. (2023). Understanding consumer brand love, brand commitment, and brand loyalty, Journal of Relationship Marketing, 22(2), 87-114. https://doi.org/10.1080/15332667.2023.2173937 (ABDC=B)
  • Wong, A. (2023). How social capital builds online brand advocacy in luxury social media brand communities, Journal of Retailing and Consumer Services, 70, January, 103143. https://doi.org/10.1016/j.jretconser.2022.103143 (ABDC=A)
  • Wong, A. and Chung, S. W. (2023). Retaining consumer engagement in online retail brand communities, International Journal of Retail and Distribution Management, 51(8), 1010-1026. https://doi.org/10.1108/IJRDM-09-2021-0413 (ABDC=A)
  • Wong, A. and Hung, Y. C. (2023). Love the star, love the team? The spillover effect of athlete sub-brand to team brand advocacy in online brand communities, Journal of Product and Brand Management, 32(2), 343-359. https://doi.org/10.1108/JPBM-01-2022-3824 (ABDC=A)
  • Ho, S.* and Wong, A. (2022). The role of customer personality in premium banking services, Journal of Financial Services Marketing, March, https://doi.org/10.1057/s41264-022-00150-3 (ABDC=B)
  • Haque, M.* and Wong, A. (2022). Antecedents of m-commerce satisfaction and purchase behaviour in the footwear industry. International Journal of Electronic Marketing and Retailing, 13(3), 259-279. https://doi.org/10.1504/IJEMR.2022.123938 (ABDC=C)
  • Wong, A. and Lee, M. (2022). Building engagement in online brand communities: The effects of socially beneficial initiatives on collective social capital, Journal of Retailing and Consumer Services, 65, March, 102866. https://doi.org/10.1016/j.jretconser.2021.102866 (ABDC=A)
  • Wong, A. and Haque, M.* (2022). Understanding the brand and website effects of online loyalty: A mediation perspective, Journal of Marketing Management, 38(3/4), 333-368. https://doi.org/10.1080/0267257X.2021.1949378 (ABDC=A)
  • Phayaphrom, B.*, Wong, A., and Bhandar, M. (2021). The SME survival model for the technology transformation era. Journal of Management Information and Decision Sciences, 24(7), 1-8.
  • Wong, A. (2021). The nature of peer-initiated brand communities on social media platforms, Journal of Consumer Behaviour, 20(6), 1629–1647. https://doi.org/10.1002/cb.1978 (ABDC=A)
  • Weyers, J.* and Wong, A. (2021). Factors leading to global virtual team success. International Journal of Business Excellence, 24(4), 502-518. DOI: 10.1504/IJBEX.2021.117671 (SJR=Q3)
  • Wong, A. and Waldner, T.* (2021). Chinese managers’ time management disposition in first-tier cities in China. International Journal of Management and Enterprise Development, 20(1), 17-33. DOI: 10.1504/IJMED.2021.113638 (SJR=Q3)
  • Lee, C., and Wong, A. (2021). Antecedents of consumer loyalty in ride-hailing, Transportation Research Part F: Traffic Psychology and Behaviour, 80, July, 14-33. (ABDC=A) 
  • Wong, A. and Sixl, K. (2020). Empowering women leaders for work integrated e-learning: Social changes and persistent challenges. International Journal of Advanced Corporate Learning, 13(4), 42-56.
  • Wong, A. (2020). Consumer perceptions of service convenience in hedonic and utilitarian retail settings. Journal of International Consumer Marketing, 33(4), 452-470. (ABDC=B)
  • Wong, A. and Jeganathan, A.* (2020). Factors that influence e-learning adoption by international students in Canada. International Journal of Management in Education, 14(4), 453-470. (SJR=Q3)
  • Wong, A. and Rinderer, P.* (2020). Customer perceptions of shared autonomous vehicle usage: An empirical study. International Journal of Automotive Technology and Management, 20(1), 108-129. (SJR=Q2)

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