Associate Professor Amy Wong

Selected Publications

Refereed Journals:

• Kwan, V., Wong, J., Wong, A., and Bernd, P. (2025). “Technology in luxury brands: Always a bridesmaid, never a bride”, Asia Pacific Journal of Marketing and Logistics, forthcoming. (ABDC=A)
• Wong, A. and Wong, J. (2025). “Examining the positive and negative effects of smartness and humanness in human-robot interactions”, Journal of Consumer Behaviour, https://doi.org/10.1002/cb.2499 (ABDC=A)
• Wong, A. and Wong, J. (2025). “How anthropomorphic features in service robots foster co-creation and wellbeing among Gen Z consumers”, Young Consumers, https://doi.org/10.1108/YC-12-2024-2361 (SJR=Q1)
• Wong, J. and Wong, A. (2025). “Consumer resistance to service robots: A stressor-based perspective on engagement and wellbeing”, Journal of Consumer Marketing, 42(1), 56-71. https://doi.org/10.1108/JCM-02-2024-6600 (ABDC=A)
• Wong, A. and Wong, J. (2024). “Service robot acceptance in museums: An empirical study using the Service Robot Acceptance Model (sRAM)”, Journal of Services Marketing, 38(5), 619-635. https://doi.org/10.1108/JSM-05-2023-0183 (ABDC=A)
• Wong, A. (2024). “How green sustainability efforts affect brand-related outcomes”, Asia-Pacific Journal of Business Administration, https://doi.org/10.1108/APJBA-03-2023-0104 (SJR=Q1)
• Wong, A. and Wei, J. (2023). “Persuasive cues and reciprocal behaviours in influencer-follower relationships: The mediating role of influencer defense”, Journal of Retailing and Consumer Services, 75, 103507. https://doi.org/10.1016/j.jretconser.2023.103507 (ABDC=A)
• Wong, A. (2023). “How social capital builds online brand advocacy in luxury social media brand communities”, Journal of Retailing and Consumer Services, 70, January, 103143. https://doi.org/10.1016/j.jretconser.2022.103143 (ABDC=A)
• Wong, A. and Hung, Y. C. (2023). "Love the star, love the team? The spillover effect of athlete sub-brand to team brand advocacy in online brand communities", Journal of Product and Brand Management, 32(2), 343-359. https://doi.org/10.1108/JPBM-01-2022-3824 (ABDC=A)
• Wong, A. and Chung, S. W. (2023). “Retaining consumer engagement in online retail brand communities”, International Journal of Retail and Distribution Management, 51(8), 1010-1026. https://doi.org/10.1108/IJRDM-09-2021-0413 (ABDC=A)
• Wong, A. and Lee, M. (2022). “Building engagement in online brand communities: The effects of socially beneficial initiatives on collective social capital”, Journal of Retailing and Consumer Services, 65, 102866. https://doi.org/10.1016/j.jretconser.2021.102866 (ABDC=A)
• Wong, A. and Haque, M. (2022). "Understanding the brand and website effects of online loyalty: A mediation perspective", Journal of Marketing Management, 38(3/4), 333-368. https://doi.org/10.1080/0267257X.2021.1949378 (ABDC=A)
• Wong, A. (2021). “The nature of peer-initiated brand communities on social media platforms”, Journal of Consumer Behaviour, 20(6), 1-19. https://doi.org/10.1002/cb.1978 (ABDC=A)
• Lee, C. and Wong, A. (2021). “Antecedents of consumer loyalty in ride-hailing”, Transportation Research Part F: Traffic Psychology and Behaviour, 80, July, 14-33. (ABDC=A)
• Wong, A. and Dean, A. (2009). “Enhancing value for Chinese shoppers: The contribution of store and customer characteristics”, Journal of Retailing and Consumer Services, 16 (2), 123-134. (ABDC=A)
• Williams, J. and Wong, A. (2009). “The efficacy of the final examination: a comparative study of closed-book, invigilated exams and open-book, open-web exams”, British Journal of Educational Technology, 40 (2), 227 - 236. (ABDC=A)
• Zhou, L. and Wong, A. (2008). “Exploring the Influence of product conspicuousness and social compliance on purchasing motives of young Chinese consumers for foreign brands”, Journal of Consumer Behaviour, 7 (6), 470 - 483. (ABDC=A)
• Wong, A. (2004). “The role of emotional satisfaction in service encounters”, International Journal - Managing Service Quality, 14 (5), 365 - 376. (ABDC=A)
• Wong, A. and Sohal, A. (2003). “Examining the service quality-customer loyalty relationship: Differences between city and country retail districts”, International Journal - Marketing Intelligence Planning, 21 (5), 292 - 304. (ABDC=A)
• Wong, A. and Sohal, A. (2003). “Service quality and customer loyalty perspectives on two levels of retail relationships”, Journal of Services Marketing, 17 (5), 495-513. (ABDC=A)
• Wong, A. and Sohal, A. (2002). “Customers’ perspectives on service quality and relationship quality in retail encounters”, International Journal - Managing Service Quality, 12 (6), 424-433. (ABDC=A)
• Wong, A. and Sohal, A. (2002). “An examination of the relationship between trust, commitment and relationship quality”, International Journal of Retail and Distribution Management, 30 (1), 34-50. (ABDC=A)
• Petrovic-Lazarevic, S. and Wong, A. (2000). “Fuzzy control model in the hospitality industry”, International Journal of Agile Management Systems, 2 (2), 156-162. (SJR=Q1)
• Wong, A., Dean, A. and White, C. (1999). “Analysing service quality in the hospitality industry”, International Journal - Managing Service Quality, 9 (2), 136-143. (ABDC=A)

Book Chapters:

• Wong, A. (2023). Delivering Service Innovation in a Digital World. In Lee, Y. H. and Wong, A. Leading in a Digitally Disruptive World. World Scientific Publishing Co, Singapore.
• Wong, A. and Chia, A. (2023). "New retail in a post-covid world", In Low, L. and Lee, Y. H. Covid19 New Normal. World Scientific Publishing Co, Singapore.
• Wong, A. and Yuen, K. (2020). “Authentic e-Learning perspectives from online facilitators in a developing country”, In Auer M., Hortsch H., Sethakul P. (eds). The Impact of the 4th Industrial Revolution on Engineering Education. ICL 2019. Advances in Intelligent Systems and Computing, vol. 1135. Springer, Cham, 77-85.