Educational Qualifications

2013                    
Executive MBA, NUS Business School, National University of Singapore

2007                    
Advanced Diploma in Insurance, Chartered Insurance Institute, UK

2003                    
PhD in Sociology, University of Queensland Australia

1998                    
Master of International Business, Curtin University, Australia

1998                    
Master of Mass Communication, Griffith University, Australia

1997                    
Graduate Diploma in Marketing, Chartered Institute of Marketing, UK

1996                    
BSc in Computer & Information Science, National University of Singapore  

Academic and Professional Experience

2004 - Present      
Adjunct Lecturer / Module Leader, MDIS Singapore / Tashkent Campus

2016 - 2018          
Senior Business Development Manager, Frost & Sullivan

2014 - 2015          
Deputy VP, Customer Value Management, Prudential Assurance Company

2012 - 2013          
Director, Corporate Strategy & Market / Centre of Excellence, Mencast Holdings

2009 - 2012          
VP, Communications / Strategy, Asia Capital Reinsurance

2008 - 2009          
Deputy Director, EBIS & Marketing, Singapore Business Federation

2004 - 2007          
Adjunct Senior Lecturer, Informatics & Communication, Central Queensland University, supervised three industrial doctorate students

2003 - 2008          
Marketing & Communications Manager. Royal & Sun Alliance Insurance / RSA Insurance

Selected Publications

  • Heng, B. (2018), Actor-institutional Approach in Investigating Consumer Behaviours, ANZMAC 2018 Proceedings, Adelaide: Australian & New Zealand Marketing Academy
  • Heng, B. (2005), Response to Globalisation: Overseas Chinese Capitalism - Networks, Trust, Control & Familism Response to Globalisation: Overseas Chinese Capitalism - Networks, Trust, Control & Familism, Conference Paper presented in Singapore Management University Edge Conference · Jul 11, 2005
  • Heng, B. (2003), Malaysia’s Packaged Food Industry (in) Global Packaged Food Industry 2003, Commissioned Research, Euromonitor International
  • Heng, B. (2002), Singapore Retail Sector (in) Global Retail Report 2002, Commissioned Research, Euromonitor International

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