Associate Professor Brian Lee Chin Hin

Selected Publications

Keynote Speeches

2026
Keynote Speaker, “Mind Hacked: How Algorithms Are Hijacking Our Minds, and How We Can Fight Back”, the 4th International Congress On Behavioral & Social Science Research, Italy. March 23–24, 2026.

2025
Keynote Speaker, “The Metamorphosis of Southeast Asia’s Media Hub: Charting Singapore's Next Chapter in AI Innovation”, Communication Empowering Regional Development Academic Conference, Yunnan University, China. November 1–2, 2025.

2025
Keynote Speaker. “Rewriting the Future of Social Sciences in the AI Era.” Keynote Speech, 3rd International Conference on Social Sciences in the Modern Era (SSMECONF), Singapore. June 20–22, 2025.

2025
Keynote Speaker. “AI or Alien Intelligence? — The Rewards and Risks of Using AI for Social Sciences.” Keynote Speech, 8th International Conference on New Trends in Social Sciences (NTSSCONF), Nice, France. June 20–22, 2025 (Online).

2025
Keynote Speaker. “Research Reimagined: Emerging Trends in Behavioural and Social Science in the Changing World.” Keynote Speech, 3rd International Congress on Behavioural & Social Science Research (ICBSSR), Dubai, UAE. April 21–22, 2025.

2024
Keynote Speaker. “Effectiveness of Using Social Media as An Informal Learning Platform.” Keynote Speaker, International Conference on Education, Management and Art and Culture (EMAC 2024), Shanxi, China. December 20–22, 2024.

2024
Keynote Speaker. “Paradigm Shift in Human Communication in the Digital Era.” Keynote Speech, 11th International Conference on New Findings in Humanities and Social Sciences (HSCONF), Bangkok, Thailand. November 8–10, 2024.

2024
Keynote Speaker, “AI-powered Behavioural and Social Science Research: ‘Power Automate’ or ‘Power Struggle’?”, International Congress on Behavioral & Social Science, Dubai, UAE. July 15–16, 2024.

2023
Plenary Speaker, “Paradigm Shift in International Communications of Southeast Asia.” 3rd South and Southeast Asian University Presidents Forum, Yunnan University, China. November 22–25, 2023.

2023
Keynote Speaker, ''Impact of ChatGPT on Social Science Education.'' The 5th International Conference on New Trends in Social Sciences, Brussels, Belgium. May 26-28, 2023.

2023
Keynote Speaker, ''ChatGPT for Intelligent Education: The Inevitable and Invincible.'' The 2nd International Conference on Humanities, Wisdom Education and Service Management, Shanghai, China. March 10-12, 2023.

2022
Speaker, "Health Communication in the Midst of the Covid-19 Pandemic: Singapore Case Study." The inaugural International Symposium on Communication and National Development, Yunnan University, China. December 18, 2022.

2022
Keynote Speaker, "From new kid on the block to glitterati: How does Tiktok become an overnight sensation in Asia?", 6th International Conference on Social Sciences, Humanities and Education (ICSHE), Nice, France. June 17–19, 2022.

2022
Speaker, "The Metamorphosis of Media Education in the Era of We-Media (Self-Media)." First South & Southeast Asia International Communication Forum, Yunnan University, China, May 27, 2022.

2020
Speaker, "COVID-19:Communicating Strategically in a Crisis." The Singapore Chinese Chamber of Commerce and Industry, Singapore. March 30, 2020.

2017
Speaker, "The Impact of Social Media on Society and Youths." Singapore Federation of Chinese Clans Association, Singapore. May 7, 2017.

Articles:

Lee, B. (2016).
Does Mobile Technology Help Achieve Learning Outcomes? Journal of Education and Social Sciences, Vol. 5, Issue 2. 146-150.

Lee, B. (2015).
Proposed Framework for Cyber Wellness Index in Singapore. Global Journal of Business & Social Science Review (GJBSSR) Vol. 4 (1). Malaysia: GATR. 409-412

Lee, B. (2013).
Social Media as a Non-formal Learning Platform. Procedia Social and Behavioral Journal, Volume 103, 837-843. doi: 10.1016/j.sbspro.2013.10.405.

Lee, B. & Ang, S. (2013).
Social Media as an Informal Learning Platform: Case Study on Adult Learning at SIM University, Singapore. Procedia Social and Behavioral Journal, Volume 93, 1158–1161. doi: 10.1016/j.sbspro.2013.10.007.

Lee, B. (2013).
Does SMS use affect the English literacy among youths in Singapore? Journal of Communication and Computer, Volume 9 (No. 9). 1077-1082.

Lee, B. (2011).
Effect of Incentivized Online Activities on E-learning. Procedia Social and Behavioral Sciences Journal, Volume 28, 211-216. doi:10.1016/j.sbspro.2011.11.040.

Lee, B. (2010).
Exploring a New Research Method in Diversity Research. Procedia Social and Behavioral Sciences Journal. Volume 7, 494-503. doi:10.1016/j.sbspro.2010.10.067.

Lee, B. (2008).
Improving Effectiveness of E-learning: ELM Way. Managing Diversity in Educational and Community Settings. 233-239. Kuala Lumpur: Universiti Kebangsaan.

Kang, W. & Lee, B. (2000).
Internet Commerce Models in Asia: Cases Studies of Singapore and South Korea. Pacific Telecommunications Review (PTR), Volume 22 (No. 2), 29-41.

Book:

Wong, P., Lee, B, et al. (Eds.). (2006).
Medialogues: Issues & Perspectives Singapore. Singapore: Ngee Ann Polytechnic.

Book Chapters:

Ang, P. & Lee, B. (2002).
Wiring an Intelligent Island: The Internet in Singapore. In Rao, S. & Klopfenstein, B. (Eds.), Cyberpath to Development in Asia: Issues and Challenges. 159-182. New Delhi: Sage.

Hasan, H. & Lee, B. (2002).
Internet Advertising: The New Paradigm for Marketing Communications. In Khattab, U. & Ibrahim, F. (Eds.), Communication and Media Studies in ASEAN: Bridge to New Frontiers. 135-149. Kuala Lumpur: Universiti Kebangsaan.

Conference Papers (Selected):

Lee, B. (2025). “From Passive to Proactive Learning: How We-Media and Self-Media Are Revolutionising Informal Learning.” International Conference on Education, Learning and Management, Kuala Lumpur, Malaysia, July 2–3, 2025.

Lee, B. (2025). “Innovating Health Communication: Lessons from Singapore’s Strategies for Public Engagement and Trust.” 12th International Conference on Language, Communication, and Society 2025, Bangkok, Thailand, July 22–23, 2025.

Lee, B. (2024). What would happen after the US TikTok ban? International Conference on Communication Technology and New Media (ICCTNM 2024), Kuala Lumpur, Malaysia, July 5–6, 2024.

Lee, B. (2024). Effective Group Communication in the Zoom Classroom. 2024 International Conference on Business Communication and Technologies, Seoul, South Korea, September 21–22, 2024.

Lee, B (2023).
Impacts of ChatGPT on Academic Integrity. The International Conference on Business, Economics, Social Science & Humanities, Taipei, Taiwan. May 10-11, 2023.

Lee, B (2022).
Impacts of TikTok on Youths’ Social Behaviour.The 5th International Conference on Social Sciences in the 21st Century (ICS21), Brussels, Belgium, September 9-11, 2022.

Lee, B (2022).
A Preliminary Study on the Effectiveness of Using Study Stream. The 4th International Conference on New Trends in Social Sciences (NTSSCONF), Barcelona, Spain. September 16-18, 2022,

Lee, B (2021).
Why is Study Stream Gaining Popularity Among Students Worldwide? Paper presented at the 5th International Conference on Social Science, Humanities and Education, August 27-29, 2021. (Virtual Presentation)

Lee, B (2021).
A Preliminary Study on the Effectiveness of Using Study Stream. Paper present at the International Educational Technology Conference (IETC 2021), September 2-3, 2021. (Online Conference)

Lee, B (2020).
Family TikTok in the time of Pandemic. Paper presented at the 19th International RAIS Conference on Social Sciences and Humanities, October 18-19, 2020, (Online Conference)

Lee, B (2020).
Is Virtual Classroom More Effective Than Blended e-learning as a Learning Platform? Paper presented at the eLearning Forum Asia 2020 (eLFA 2020), December 7-8, 2020. (Online Conference)

Lee, B (2019).
YouTube Advertising: Pre-roll or Influencers? Paper presented at the International Conference on Social Sciences and Management (ICSSM), June 18-21, 2019, Beijing, China.

Lee, B. (2018).
Mobile Apps for Learning: Boon or Bane? Paper presented at the eLFA, Taipei May 23-25, 2018.

Lee, B. (2017).
The Impact of Fake News on Public Relations Practice in Singapore. Paper presented at the 17th Biennial International Conference on Media and Communication, November 20-22, Kuala Lumpur, Malaysia.

Lee, B. (2017).
Evolving Media Education: The UniSIM Way. Paper presented at the 3rd World Conference on Media and Mass Communication – MEDCOM 2017, April 20-22, 2017, Kuala Lumpur, Malaysia.

Lee, B. (2014).
Using Social Media for Learning: Instructor’s Perspective. Paper presented at the Annual Conference on Social Studies, Communication and Education (ACSSC 2014), Malaysia.

Lee, B. (2010).
Media Literacy Education in Asia: New Developments. Paper presented at the International Communication Association (ICA) Conference (2010), Singapore.

Lee, B. (2010).
How does Motivation Affect Effectiveness of E-Learning? Paper presented at the ICT 2010, Singapore.

Lin, T. & Lee, B. (2010).
Interactivity and Relational Maintenance: Examining political blogging in Singapore. Paper presented at the International Association of Media and Communication Research (IAMCR) Conference (2010), Portugal.

Others (Op-ed):

Tan, L & Lee, B. (June 19, 2023).
There is Something to Learn From The Way Gen Z Uses TikTok As a Search Engine. Channel News Asia.

Lee, B. & Tan, L. (February 20, 2023).
A Test for Educators -- How to Embrace ChatGPT's Capabilities and Exploit Its Limitations''. Today Online.

Lee, B. (October 4, 2011).
Why Businesses Need In-house Social Media Teams? Today, 14.

Lee, B. (October 1, 2011).
Making a friend of Social Media. The Business Times, 28. (Op-ed).

Aggrawal, N., Lee, B. & Lim, S (Sept 1, 2009).
Include Arts and Social Science. The Straits Times, Review and Forum, A16. (Op-ed).

Aggarwal, N., Lee, B. & Lim, S. (Oct-Nov, 2009).
Arts & Social Sciences Degree Programmes Becoming More Popular (Part 1&Part 2), Today’s Manager, 38-40. (Feature article).