Educational Qualifications

2017
PhD (General Management), Singapore Management University

2013
Executive MBA, Tsinghua-INSEAD, Singapore/China/France/Abu Dhabi

1995
Bachelor of Arts, National University of Singapore


Academic and Professional Experience

2018 - 2024
Member, SUSS Institutional Review Board (HBR)
2018 - 2018
Reviewer, SERVSIG 2018
2015 - 2017
Director, Corporate Communications
2015 - 2017
Director, Alexandra Health Institute
2012 - 2014
Adjunct Faculty, Lee Kong Chian School of Business, Singapore Management University
2007 - 2015
Director, Institute of Service Excellence, Singapore Management University
1996 - 2007
Division Head & Vice President (High), Delivery Channels & Operations, United Overseas Bank Group

Awards and Honours

Top 10 Adjunct Faculty 2014, Dean’s Teaching Honour List, Singapore Management University

UOB Scholarship for NUS Undergraduate Programme

Selected Publications

List of Publications:

Lim, C. S. L., Soh, K. H., Wang, J., Shan, W., & Wong, W. (2026). Strengthening governance, transparency, trust: A charity guide to the PILLAR Framework. Charity Council Secretariat, Charities Unit, Ministry of Culture, Community and Youth.

Lim, C. S. L.
, Soh, K. H., & Wang, J. (2026). Measuring Impact of Charities. Singapore Institute of Directors Q2 Bulletin. https://doi.org/10.82106/suss.32080980.v1

Su, Y., Lim, C. S. L., & Liu, V. (2026). Caregivers as transformative service mediators: navigating vulnerability and well-being. Journal of Services Marketing, 1-19. https://doi.org/10.1108/JSM-08-2025-0564.

Su, M. Y., Lim, C. S. L., & Liu, V. (2025). Unveiling the complexity of family caregiving: A service ecosystem approach to caregiver-recipient dynamics. Manuscript under review, SSRN. https://doi.org/10.2139/ssrn.5175445

Lim, C. S. L., Su, M. Y., & Lim, D. (2025). Samaritans of Singapore: Uniting employees and volunteers for mental health mission (Case No. W42631). Ivey Publishing.

Lim, C. S. L., Su, M. Y., & Lim, D. (2024). SATA CommHealth: Resilient community care post-pandemic (Case No. W38452). Ivey Publishing.

Su, M. Y., Lim, C. S. L., & Wong, H. (2023). Food from the Heart’s digital transformation journey: Change strategy and leadership (Case No. SMU-23-0022). Singapore Management University, Centre for Management Practice.

Lee, D. K. C., & Lim, C. S. L. (2021). Blockchain use cases for inclusive FinTech: Scalability, privacy, and trust distribution. The Journal of FinTech, 1(1), 2050003. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3629135

Lim, C., Wang, Y., Ren, J., & Lo, S. W. (2019). A review of fast-growing blockchain hubs in Asia. The Journal of the British Blockchain Association, 2(2). https://doi.org/10.31585/jbba-2-2-(5)2019

Lim, C., Lim, I., & Chern, S. (2019). Building enabled communities in Singapore. International Journal of Integrated Care, 19(4). https://doi.org/10.5334/ijic.s3201

Lim, C. (2019). Peer-to-peer interactions for better customer experience. International Journal of Integrated Care, 19(4). https://doi.org/10.5334/ijic.s3437

Lee, M., Lim, C. S. L., Zerrillo, P., & Mathur, S. (2016). BreadTalk: Continuous innovation to keep the brand fresh (Case No. SMU-16-0004). Singapore Management University, Centre for Management Practice.

 

Edited Books and Book Chapters:

Lim, C. S. L., & Wang, Z. (2023). A systematic approach to segmentation analysis using machine learning for donation-based crowdfunding. In J. L. Reis et al. (Eds.), Marketing and smart technologies (Vol. 337, pp. 125–146). Springer. https://doi.org/10.1007/978-981-19-9099-1_10

Lim, C. S. L., Su, M. Y., & Sng, H. L. (2022). Management and leadership of non-profit organisations in Singapore: A common language and shared meaning for transformation. World Scientific. https://doi.org/10.1142/12702

Lim, C. S. L. (2018). Building enabled communities in Singapore. Agency for Integrated Care.

Lim, C. (2015). Alexandra Health System. In K. Satkunanantham & C. E. Lee (Eds.), Singapore’s health care system (pp. 241–246). World Scientific. https://doi.org/10.1142/9789814696067_0019

 

Op-eds and Commentaries:

Su, M. Y., & Lim, C. (2025, Oct 18). Giving until there is nothing left: What dementia steals from caregivers. The Straits Times. https://www.straitstimes.com/opinion/giving-until-there-is-nothing-left-what-dementia-steals-from-caregivers

Lim, C. (2025). Is Empathy Being Engineered Out of Medicine. LinkedIn. Retrieved Mar 29 from https://www.linkedin.com/pulse/empathy-being-engineered-out-medicine-caroline-lim-q3quc

Lim, C., & Yeo, L. (2021, Sep 13). Thoughtful tech applications can help charities reach those in need even with COVID-19 restrictions. Channel News Asia Online. https://www.channelnewsasia.com/commentary/elderly-charity-digitalisation-technology-covid-2166091

Ang, J., Lim, C., & Su, M. Y. (2021, Jun 17). Creating a caring kampung: Rethink how to care and support caregivers. The Straits Times.

Lim, C. (2020, Oct 19). Why Singapore charities should collaborate and not compete for beneficiaries. Today Online. https://www.todayonline.com/commentary/why-singapore-charities-should-collaborate-instead-competing-beneficiaries

 

Conference Proceedings: 

Lim, C. S. L., Soh, K. H., & Wang, J. (2026, Jun 10-12). Rethinking Size Effects in Non-profit Governance: How Capability-building Meta-governance Levels the Field. 14th SERVSIG Conference: Shaping the Future Through Service, University of Minho, Portugal.

Lim, C. S. L.
, & Su, M. Y. (2026, Jun 10–12). Bridging Institutional Boundaries in Community Care: Multi-Level Institutional Work for Caregiver Inclusion and Well-being. 14th SERVSIG Conference: Shaping the Future Through Service, University of Minho, Portugal.

Su, M. Y., & Lim, C. S. L. (2026, Jun 10–12). Caregivers as Transformative Service Mediators: Value Co-creation, Co-destruction, and Well-being in Care Ecosystems. 14th SERVSIG Conference: Shaping the Future Through Service, University of Minho, Portugal.

Lim, C. S. L., Thaiyalan, S. G., & Lee, K. H. (2025, Aug 28–29). Interdependencies in social prescribing at the health-social care nexus. 28th Excellence in Services International Conference, University of Belgrade, Serbia. SSRN. https://doi.org/10.2139/ssrn.5400025

Su, M. Y., Lim, C. S. L., Liu, V., & Ang, J. (2025, Jun 3–6). Unveiling the Complexity of Family Caregiving: A Service Ecosystem Approach to Caregiver-Recipient Dynamics. 19th International Research Symposium on Service Excellence in Management (QUIS19), RomaTre University, Italy.

Lim, C. S. L., Thaiyalan, S. G., & Lee, K. H. (2024, Nov 28–29). From resource integration to value emergence: Co-creation processes in social prescribing. 1st Asia Pacific Population Health Conference & 2nd Asia Pacific Social Prescribing Conference, SingHealth, Singapore.

Lim, C. S. L., Thaiyalan, S. G., & Lee, K. H. (2024, Jul 15–17). Deconstructing the unintended outcomes of community development. AMPS Urban Futures – Cultural Pasts: Sustainable Cities, Cultures & Crafts, Universitat Politècnica de Catalunya, Barcelona, Spain.

Su, M. Y., & Lim, C. S. L. (2024, Jun 17–21). Teaching business management concepts to professionals in care sectors in Singapore [Conference presentation]. 20th Biennial Conference of the Eastern Academy of Management International (EAM-I XX), National Taipei University of Business & Fu Jen Catholic University, Taipei, Taiwan.

Lim, C. S. L., & Su, M. Y. (2024, Apr 10–12). An ecosystem approach to collaborative care. Ecosystems – A Transdisciplinary Approach, UC Business School, University of Canterbury, Christchurch, New Zealand.

Lim, C. S. L., & Su, M. Y. (2023, Jun 20–23). Enabling value cocreation in caregivers through transformative service initiatives. 18th International Research Symposium on Service Excellence in Management (QUIS18), VinUniversity, Vietnam.

Lim, C. S. L., & Ang, J. (2023, Nov 17–19). Democratize, Decentralize and Disintermediate: Transformative Service for Integrative Communities. 2023 Korean Scholar of Marketing Science International Conference, Korea University, South Korea.

Lim, C. S. L. (2019, Apr 1–3). Building enabled communities in Singapore. 19th International Conference on Integrated Care, San Sebastian, Basque Country, Spain.

Lim, C. S. L. (2018, Nov 1–2). P2P interactions for better customer experience. International Conference on Well-Being: Health, Work and Well-being, Singapore University of Social Sciences, Singapore.

Lim, C. S. L. (2015). Research & education on service excellence in Singapore. 7th International Symposium on Service Innovation, Graduate School of Management, Kyoto University, Japan.

Lim, C. S. L., Lee, M. T. H., & Xu, B. (2013, Jul 4–7). A measure for the liability side of service business. 22nd Annual Frontiers in Service Conference, College of Management, National Taiwan University, Taiwan.

Lee, M. T. H., Lim, C. S. L., Xu, B., & Zhang, Y. (2013, Jul 4–7). The impact of survey mode on customer satisfaction surveys. 22nd Annual Frontiers in Service Conference, College of Management, National Taiwan University, Taiwan. Available at: https://ink.library.smu.edu.sg/lkcsb_research/3754

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