Educational Qualifications

2008                    
MBA (Specialisation in Real Estate), National University of Singapore
MBA (Exchange Programme), Graduate School of International Management, International University of Japan

2004                    
LLB (Hons), National University of Singapore

Academic and Professional Experience

2015 - Present      
Senior Lecturer, School of Business, Singapore University of Social Sciences

2011 - 2015          
Assistant General Counsel, Info-communications Development Authority of Singapore

2011                    
Senior Associate, Wong Partnership LLP

2008 - 2010          
Legal Counsel, Ascendas Group

2004 - 2006          
Associate, Wong Partnership LLP

Awards and Honours

Teaching Awards

  • SUSS Excellence in Teaching Award 2025 (inducted into Teaching Awardee Honour Roll)
  • SUSS Excellence in Teaching Award 2024
  • SUSS Excellence in Teaching Award 2023

Selected Publications

  • Joicey Wei Jie and Cheng Kwang Hwee (2023), “That ad sprang up on your screen for a reason – you were being targeted”, Op-Ed, The Straits Times Singapore, published on 12 December 2023.
  • Cheng Kwang Hwee and Joicey Wei Jie (2023), “Commentary: Marketing flyers still useful in a digital age, but we need better controls against waste, unsolicited mail”, published on Mediacorp’s Today news website on 10 October 2023.
  • Joicey Wei Jie and Cheng Kwang Hwee (2023), “Stop being swayed by trends and buy wisely”, Op-Ed, The Straits Times Singapore, published on 9 October 2023.
  • Cheng Kwang Hwee (2022), “Use of Real-life Imagery and Words in Luxury Brand Trade Marks: A Study of the Trade Mark Lawsuits involving the Polo/Lauren Company”, Asia Pacific Journal of Marketing and Logistics, Volume 35, Issue 3.
  • Cheng Kwang Hwee (2022), “Advocating an incremental approach in openness to interdisciplinary education”, paper presented at the Applied Learning Conference 2022, 20-21 January 2022, Singapore.
  • Cheng Kwang Hwee and Tan Lee Cheng (2019), “Commentary: Protecting our hawker culture requires us to give hawkers more autonomy”, published on ChannelNewsAsia’s website on 11 May 2019.
  • Cheng Kwang Hwee and Joicey Wei Jie (2018), “Distilling Distinctiveness from the Mystique: Trade Mark and Marketing Perspectives on Luxury Brand Management”, paper presented at the Mystique of Luxury Brands Conference, 8-9 May 2018, Singapore.
  • Calvin M. L. Chan and Cheng Kwang Hwee (2017), “Harnessing Platform Strategy to Grow our SMEs”, Today’s Manager, Issue 3, 2017, pp. 30-31.
  • Cheng Kwang Hwee (2015), “Exercising Good Faith in Collective Sales: Singapore Court of Appeal Lays Down Legal Principles in Lim Li Meng Dominic v Ching Pui Sim Sally”, The Singapore Law Gazette, December 2015, pp. 20-25.

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