Educational Qualifications

  • PhD (Marketing), Melbourne Business School, University of Melbourne
  • MBA, Hong Kong University of Science and Technology
  • B.Sc. (Biology), Beijing Normal University

Academic and Professional Experience

2025- Present       
Associate Professor (Marketing), School of Business, SUSS

2025.10-2026.04    
Deputy Director, International Office, SUSS

2014-2024             
Lecturer/Senior Lecturer (Marketing), School of Business, SUSS

2016 - 2017          
Visiting Research Fellow, Cambridge Judge Business School, University of Cambridge

2001 - 2007          
Planning Manager/Director, D’Arcy/Publicis Hong Kong & Melbourne,

1998 - 1999          
Marketing Manager, The Serono Group, Beijing

Awards and Honours

  • SUSS Outstanding Teaching Award (university level), 2023
  • SUSS Teaching Award Honorary Mentions (university level), 2022
  • Melbourne Research Scholarship, 2005-2009

Selected Publications

  • Chang, D., Chang, X., He, Y., & Tan, K. “The Determinants of COVID-19 Morbidity and Mortality across Countries”, Scientific Reports (by Nature Portfolio, IF 3.8), 2022, 12: 5888, https://www.nature.com/articles/s41598-022-09783-9
    • Top 10 most downloaded papers (60,569 downloads) among 21,840 papers published by Scientific Reports in 2022.
    • Covered by over 30 media outlets and gained significant attention on social media; received over 33K likes and 1.6K comments on Reddit.
    • Achieved an Altmetric score of 440, placing it in the top 1% of online attention among 430K tracked papers.
  • He, Y., Chang, D., & Wei R. “Local Financial Agglomeration and Corporate Green Innovation”, Asia-Pacific Journal of Financial Studies, 2023, 52 (4), 539-564,  https://doi.org/10.1111/ajfs.12443
  • Lou, C., Goh, Y., Chang, D., Tan H., Yap X., & Zhang X. “What is brand activism? Explicating consumers’ perceptions of its characteristics, authenticity, and effectiveness”, Journal of Interactive Advertising, 2024, https://doi.org/10.1080/15252019.2024.2346889
  • Chang, D., Chang, X., & Yan, W. “CEO Locality and Corporate Social Responsibility”, British Journal of Management, (ABS4, ABDC/A*,), 2024, http://doi.org/10.1111/1467-8551.12859
  • Lou, C., Wang, L., Li, Z., Chang, D., Ng, Y. Y., & Nur, F. S. B. M. S. (2026). #GrannyGoals: the appeal of granfluencers and their strategies for branding and sponsorship. International Journal of Advertising, 1–29, (ABDC/A), 2026

 

Book Chapter

  • Chang, D. “Managing Customer Experiences through Digital Disruption”, in “Leading in a Digitally Disruptive World” Edited by Wong A & Lee YH, World Scientific, 2023, https://doi.org/10.1142/9789811278570_0005

 

Reports

  • “A Survey on Trends and Digital Adoption in China’s Outbound Tourism 2023”, published by the Center of Sustainable Financial Innovation (CSFI), Nanyang Business School. Link to the summary and full reports.
  • Relaxation Through Streaming: A Survey on Paid Video-On-Demand (VOD) In Southeast Asia, with Xin Chang, Xin Deng (Cindy) & Darren Wong. Published by the Center of Sustainable Financial Innovation (CSFI), Nanyang Business School. Link to the summary and full report.
  • Game On: A Survey On the Rise of Paid Online Gaming in Southeast Asia, with Xin Chang, Xin Deng (Cindy) & Darren Wong. Published by the Center of Sustainable Financial Innovation (CSFI), Nanyang Business School. Link to the summary and full report.

 

Selected Conference Papers

  • Chang, D.; Chang, X., Huang, J., & Zhang, W. “Are Overconfident CEOs Better at Branding Innovations?”. American Marketing Association Winter Conference, Phoenix/Arizona, U.S.A, 2025
  • Chang, D. “The Resourceful Consumer: An Experimental Exploration of the Effects of Self-Regulatory Resources on Consumer Openness to Opportunities”. Poster Presentation. Society of Judgement and Annual Conference, Chicago, U.S.A, 2014

 

Media Coverage/Interviews

Media Coverage of our Covid Research

     Selected media coverage available at the Altmetric site

I have given 100+ media interviews. A full list can be found here.

 


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