Dr Jack Cheng

Selected Publications

Journal / Conference Paper

• Huang, Yu-Kai; Hsieh, Cheng-Hsien; Lin, Chi-Chang; Chang, Yu-Tzu; and Cheng, Y. C (2025) "Empowering Shipping Management Competence with Artificial Intelligence: A Strategic Approach to External Environmental Volatility," Journal of Marine Science and Technology–Taiwan: Vol. 33: Iss. 4, Article 8. DOI: 10.51400/2709-6998.2795, Date of Publication: 28 November 2025
• Guan, C., Liu, W., Cheng, Y. C., & Heng, B. (2025). “Mining Digital Ad Contents: Finding the Sweet Spot of Authenticity via Personality Profiling.” Journal of Current Issues & Research in Advertising, 1-23. Date of Publication: 22 Jan 2025
• Chiu, Y. J., Hong, L. S., Song, S. R., & Cheng, Y. C. (2024)*. Unveiling the dynamics of consumer attention: A two-stage hybrid MCDM analysis of key factors and interrelationships in influencer marketing. Mathematics, 12(7), 981.*corresponding author
• Guan, C., Liu, W. & Cheng, J. Using Social Media to Predict the Stock Market Crash and Rebound amid the Pandemic: The Digital ‘Haves’ and ‘Have-mores’. Ann. Data. Sci. 9, 5–31 (2022).
• Cheng, Y.C., Y. H. Lan and S.J. Liu., “Patent market dynamics: In view of the business model of non-practicing entities”, World Patent Information 48(2017) 61-76
• Lan, Y. H., H.Y. Fong., Y.C. Cheng., and S.J. Liu., “The Impact of Patent Pool & Standard on the Patent Litigation Landscape: A Case Study of the LED Industry” Paper presented at the Portland International Conference on Management of Engineering and Technology [PICMET 2014], Kanazawa, Japan, Jul 27- July 31, 2014
• Cheng, Y.C., Y. H. Lan., W. T. Liu., and S.J. Liu., “To Sue or not to Sue: Co-opetition in the Patent Market.” Paper presented at the Portland International Conference on Management of Engineering and Technology [PICMET 2012], Vancouver, Canada, Jul 27- Aug 2, 2012.
• Cheng, Y.C., Y. H. Lan and S.J. Liu., “Patent Market Dynamics: In View of the Business Models of Non-Practicing Entities.” Paper presented at the 1st International Conference on Management of Intellectual Property and Strategy [MIPS2012], IIT Bombay, Mumbai, India, pp. 417-437, Feb 2-5, 2012.(Best Paper Award)
• Cheng, Y.C., W. T. Liu., S.J. Liu and C.C. Hang., “Quest for the Missing Linkage: Knowledge- Based IP Generation Strategy for Academic Institutes.” Paper presented at the 1st International Conference on Management of Intellectual Property and Strategy [MIPS2012], IIT Bombay, Mumbai, India, pp.381-392, Feb 2-5, 2012.
• The Changes and Challenges of Wireless System Operators and Wireless Content Providers in a Dynamic Mobile Industry, 2003 National Taipei College of Business Academy Forum, 19 Dec 2003, Taipei, Taiwan
• The Critical Relationship between System Operators and Content Providers in the e-Commerce Market, 2003 Electronic Commerce and Business Management of Feng-Chia University, 13 June 2003, Taichung, Taiwan

Doctoral Dissertation (Ph.D.)

• The Co-opetition Strategy of Non-Practicing Entities in the IP Value Chain

Thesis (Master)

• Multinational Corporations' Development and Planning of Mobile Telecommunication Industry in China, Master Thesis of Institute of Mainland China Studies, National Sun-Yat Sen University (NSYSU), Kaohsiung, Taiwan, Jan 2007

Conference

• Lee, MY., Chiu, YJ. and Cheng, J. (2023) “Transform the short-term project to sustainable impact- a perspective of university social return of investment.” 15th CEA (Europe) and 34th CEA (UK) 2023 Annual Conference, Gottingen, Germany, 14-16 July 2023
• Cheng, J. (2023).“IP Power in the Global Economy: Transformation and Sustainable Development”, Global Forum on International IP, Qingdao, China, 19-20 August 2023

Books or book chapters

• Tang, Sue, Bosheng Ding, and Cheng, J. "Decentralized Autonomous Organization (DAO): From Layers to Networks." Global Web3 Eco Innovation, World Scientific Book Chapters (2023): 139-155. (December 2023)